Señor Frog's

Señor Frog’s is a Mexican-theme franchised "infamous party scene" [http://www.senorfrogs.com/news/chain_leader_10_5.pdf Chain Leader magazine, October 2005] ] bar and grill in tourist destinations throughout Mexico, the Caribbean, South America, and the United States. "You go to Señor Frog’s when you're on vacation, if you want to get crazy and nobody knows you," chief executive David Krouham told Forbes magazine. [http://www.senorfrogs.com/news/forbes.pdf Forbes, September 19, 2005] ] In Mexico and the western Caribbean, about 75% of their revenues come from alcoholic beverage sales. In Myrtle Beach, South Carolina, however, they've been unable to promote drinking as successfully; food outsells liquor there by a slight margin. [http://www.senorfrogs.com/news/dec_6_05.htm December 6, 2005 press release] ]

Promotions like drinking contests and a novelty take-home "yard of beer " glass [ [http://www.senorfrogs.com/news/SenorFrog%27sPressKit.pdf Press kit] ] bring the chain $33 per check, 50% more than the Hard Rock Cafe achieves. They further promote alcohol sales with an "anything goes" atmosphere; one of their theme parties was a pajama party, with guests swimming in a pool filled with beer.

Their Caribbean stores take in an average of $5 million annually. The company, however, projects first year revenues for Myrtle Beach of $8 million, with $12 million annually from the Honolulu, Hawaii bar to open July 2007 and $20 million from a Las Vegas, Nevada location to open in 2007.

Señor Frog’s is owned by Grupo Anderson's, founded in 1963, who claims their more than 50 restaurants makes it Mexico's largest restaurateur. In addition to Señor Frog’s, Grupo Anderson's has the Carlos'n Charlie's chain. [ [http://www.carlosandcharlies.com/about/index.htm Company profile] ]

Locations

There are currently 8 Señor Frog’s locations in Mexico:
* Cancún
* Cozumel
* Playa del Carmen
* Acapulco
* Morelia
* Ixtapa
* Puerto Vallarta
* Mazatlán
* Tijuana
* Rosaritoand 6 locations elsewhere:
* Myrtle Beach, South Carolina
* Nassau, Bahamas
* Waikiki Beach, Hawaii
* San Juan, Puerto Rico
* Georgetown, Cayman Islands
* Isla Margarita, Venezuela
*Honolulu, Hawaii

References

External links

* [http://www.senorfrogs.com Señor Frog’s] - Official website