- Affective design
The notion of affective design emerged from the field of
Human-Computer Interaction (HCI) (Norman, 1986) and more specifically from the developing area ofaffective computing (Picard, 1997).Aims
Affective computing aims to deliver affective interfaces (Reynolds, Picard, 2001) capable of eliciting certain emotional experiences from users (McCarthy, Wright, 2004). Similarly, affective design attempts to define the subjective emotional relationships between
consumers and products and to explore the affective properties that products intend to communicate through their physical attributes. It aims to deliver artefacts capable of eliciting maximumphysio-psychological pleasure consumers may obtain through all of theirsenses .Saul Carliner listed affective design as the third level of a three-part model of
Information Design .References
Carliner, S. (2000) “Physical, Cognitive, and Affective:A Three-Part Framework for Information Design” [online] , available: http://saulcarliner.home.att.net/id/newmodel.htm [accessed 10th January 2007]
McCarthy, J. and Wright, P. (2004). What is enjoyment doing to HCI? In ECCE’12: Proceedings of the 11th European Conference on Cognitive. European Association of Cognitive Ergonomics, Le Chesney, France. pp. 11-12
Norman, D. A. (1986). Design principles for human-computer interfaces. In D. E. Berger, K. Pezdek, & W. P. Banks (Eds.). Applications of cognitive psychology: Problem solving, education, and computing. Hillsdale, NJ: Lawrence Erlbaum Associates.
Reynolds, C. and Picard, R. (2001) Designing for Affective Interactions. In Proceedings of 9th International Conference on Human-Computer Interaction, August 5 - 10, 2001, New Orleans, Louisiana, USA. [online] , available: http://vismod.media.mit.edu/pub/tech-reports/TR-541.pdf
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