List of most frequently mentioned brands in the Billboard Top 20
- List of most frequently mentioned brands in the Billboard Top 20
The following is a list of most frequently mentioned brands in the Top 20 songs from the Billboard Hot 100. This list of brands was produced by [http://www.agendainc.com/ Agenda Inc.] , a brand management consultancy, as part of their American Brandstand project [http://www.agendainc.com] . Agenda Inc. compiled the list for the years 2003, 2004 and 2005.
Some critics have speculated that it will be revealed that artists were paid to include certain brands in their songs, particularly as some brands make suspiciously large "jumps" from year to year (e.g. Rolls-Royce, Maybach and Jaguar between 2003 and 2004; Louis Vuitton and Nike between 2004 and 2005). [ [http://www.bbc.co.uk/blogs/thereporters/markeaston/2008/07/nike_v_adidas_in_the_top_40.html] ]
2003
In 2005, 50 Cent cited 20 different brands in seven songs making him the biggest name-dropper. As in 2003, brands remained heavily connected to hip-hop. Brands were mentioned in more pop songs, such as Gwen Stefani's "Rich Girl", which mentioned high fashion brands including Vivienne Westwood and Galliano, and Mariah Carey's "It's Like That" and "Shake It Off", which mentioned brand names including Bacardi, Calgon and Louis Vuitton.
Of the 106 songs in the Billboard Top 20 for 2005, 36% had brands in the lyrics.
It should be noted that AK-47 is technically a model and not a make. It would be more appropriate for inclusion on this list if the artists referred to the manufacturer. Such as Izmash (Kalashnikov's own brand), Norinco, Zastava, or Arsenal Arms.
ee also
* bling bling, consumerism, luxury good
* Top 40, hit parade
* commodity fetishism
External links
* [http://www.americanbrandstand.com/ American Brandstand]
* [http://www.agendainc.com/ Agenda Inc.]
* [http://www.billboard.com/bb/charts/hot100.jsp Billboard Hot 100]
* [http://www.mtv.com/news/articles/1499138/20050328/rhymes_busta.jhtml "Big Mac Pimpin'? McDonald's Enlisting MCs To Rap About Burgers"] — from mtv.com (March 28, 2005)
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