USC Annenberg School for Communication

The USC Annenberg School for Communication comprises the USC Annenberg School of
Communication and the USC Annenberg School of Journalism at the University of Southern California (USC). It is led by Dean Ernest J. Wilson III, Ph.D.

USC Annenberg was established in 1971 through the support of Ambassador Walter H. Annenberg. The USC School of Journalism became part of USC Annenberg in 1994. The Schools offers a range of academic and professional degrees. The USC School of Communication offers a Ph.D. program.

Ambassador Annenberg’s mission statement remains the central focus of the School:

Every human advancement or reversal can be understood through communication. The right to free communication carries with it the responsibility to respect the dignity of others, and this must be recognized as irreversible. Educating students to communicate this message effectively and to be of service to all people is the enduring mission of this school.

The School enjoys a large endowment (during Dean Geoffrey Cowan's leadership (1996-2007), the endowment rose from $7.5 million to $218 million [http://annenberg.usc.edu/AboutUs/News/0430CowanChair.aspx] )

In 2003, leading internet sociologist Manuel Castells left UC Berkeley to join the USC Annenberg faculty.

USC Annenberg has become a center for inquiry and dialogue among scholars and professionals in communication, journalism, public policy, media, and education. Multidisciplinary and international in scope, focused and practical in application, USC Annenberg scholars, both students and faculty, are defining communication and journalism for the 21st century and beyond.

History

March 1971
* School founded by USC and Ambassador Walter H. Annenberg

July 1973
* Frederick Williams becomes first dean

January 1974
* First M.A. students begin classes (12 in Communication Management)

September 1974
* First Ph.D. students begin classes (11 in Communication Theory & Research)
* Groundbreaking for Annenberg School building

February 1975
* USC Annenberg graduates first students (M.A.)

November 1976
* Annenberg School building dedicated

January 1978
* USC Annenberg awards first Ph.D. degrees

1980-81
* Richard Byrne serves as interim dean

September 1981
* Peter Clarke becomes dean

December 1989
* School name changed from “Annenberg School of Communications” to “Annenberg School for Communication”

1992-94
* A. Michael Noll serves as interim dean

May 1994
* USC Annenberg expands to include two of USC's related academic departments: the School of Journalism, which was established as a separate department in 1927, and the Department of Communication Arts and Sciences, which offered courses of study taught at USC since 1895.

1994-96
* Gerald Davison serves as interim dean

January 1997
* Geoffrey Cowan becomes dean

1999
*USC Annenberg and the London School of Economics & Political Science establishes a joint M.A. degree program in global communication

January 2001
* Annenberg Foundation makes $6 million gift to endow faculty chairs named for Wallis Annenberg

September 2002
* Annenberg Foundation establishes $100 million endowment for school

2005
* First year M.A. in public diplomacy offered

2007
* Ernest J. Wilson III becomes dean

2008
* Geneva Overholser named director of School of Journalism

Present day

Academic Units

chool of Communication

The School of Communication provides students with an education grounded in theory with applications across the communication and media spectrum. Rooted in both the social sciences and the liberal arts, the School is committed to the exploration of the social, cultural, rhetorical and organizational processes that make up the human experience. Professors conduct research furthering the public interest in fields such as telecommunication regulation, communication in urban areas, health communication, and tobacco control.

Degrees offered: B.A. (communication), M.A. (global communication, communication management, public diplomacy, communication), Ph.D. (communication)

Director Larry Gross

Larry Gross spent 35 years teaching communication at the University of Pennsylvania before joining USC Annenberg in 2003 as director of the School of Communication. He was the Sol Worth Professor of Communication and deputy dean of the Ivy League university's Annenberg School for Communication. A specialist in the areas of media and culture, art and communication, visual communication and media portrayals of minorities, Gross helped found the field of gay and lesbian studies.

chool of Journalism

Journalism has played an important role at USC for nearly a century. Today, USC Annenberg’s School of Journalism has become one of the most respected schools of journalism in the nation. It benefits from one of the most professional faculties in the U.S. All members of the faculty are skilled writers as well as reporters, with prize-winning expertise in beat reporting, magazine writing, investigative and foreign reporting, editorials, essays and feature reporting. Broadcast faculty include Emmy and Golden Mike Award winners and anchors. Students in broadcast courses work with state of the art equipment that is the envy of journalism schools across the nation. All members of the faculty share their knowledge, expertise, insights, professional advice and contacts with students, and the School’s coursework is comprehensive and compelling.

Degrees offered: B.A. (journalism, public relations), M.A. (journalism, specialized journalism, strategic public relations)

Director Michael Parks

Pulitzer Prize-winning foreign correspondent and editor Michael Parks joined the faculty in Fall 2000, after serving for three years as editor of the Los Angeles Times, during which time the paper garnered four Pulitzer Prizes. He became interim director of the School of Journalism in 2001, and was named director a year later.

On April 14, 2008, the USC Annenberg School announced the selection of Geneva Overholser as the next director of the School of Journalism, with a term beginning July 1. [Geneva Overholser to lead School of Journalism [http://annenberg.usc.edu/AboutUs/News/080414jdirector.aspx USC Annenberg news] ] Overholser was previously the Curtis B. Hurley Chair in Public Affairs Reporting for the Missouri School of Journalism, and she was editor of The Des Moines Register when the newspaper won a Pulitzer Prize for Public Service in 1991. The award that year recognized the Register's use of a rape victim's name in its reporting, a break with convention that led to an industry-wide reexamination of the practice.

Centers

* The Annenberg Research Network on International Communication generates research on critical international communication issues.
* The Johnson Communication Leadership Center provides undergraduate scholarships and conducts research on the role of African-Americans in the media.
* The Center for Communication Law & Policy, in partnership with the USC Gould School of Law, undertakes and supports rigorous academic research on issues related to communication law and regulation and technology policy.
* The Center on Communication Leadership sponsors research and organizes courses, programs and symposia for scholars, students and working professionals to prepare the next generation of leaders in a rapidly evolving media environment.
* The Center for the Digital Future studies communication technology and mass media and their impact on individuals, communities and nations around the world. Includes the research project:
** Surveying the Digital Future
* The USC Center on Public Diplomacy, operated in partnership with the USC College’s School of International Relations, examines how government, corporate and non-state actors engage foreign audiences to facilitate intercultural dialogue and understanding worldwide. Includes the:
** U.S. Canada Fulbright Chair in Public Diplomacy
* The Haptics Lab, which develops the science of integrating the sense of touch into human/computer interactions, is supported by the Integrated Media Systems Center, a National Science Foundation Engineering Research Center.
* The Metamorphosis Project is an in-depth examination of the transformations of urban community under the forces of globalization, new communication technologies and population diversity.
* The Norman Lear Center is a multidisciplinary research and public policy center exploring implications of the convergence of entertainment, commerce and society. Includes the research projects:
** Celebrity, Politics and Public Life
** Creativity, Commerce and Culture
** Grand Intervention Project
** Hollywood, Health and Society
** Image of the Journalist in Popular Culture http://www.ijpc.org
** Lear Center Local News Archive
** Telemundo Network Outreach Evaluation
* The mission of the Strategic Public Relations Center is to advance the study, practice and value of public relations through research and engagement with professionals in the field.

Professional education

* Knight Digital Media Center
* USC Annenberg/California Endowment Health Journalism Fellowships
* USC Annenberg/Getty Arts Journalism Program
* Institute for Justice and Journalism
* NEA (National Endowment for the Arts) Arts Journalism Institute in Theater and Musical Theater

Awards presented

* Everett M. Rogers Award for Achievement in Entertainment Education
* Online Journalism Awards
* Selden Ring Award for Investigative Reporting
* USC Annenberg Walter Cronkite Award for Excellence in Television Political Journalism

Publications

"International Journal of Communication"Editors: Manuel Castells, Larry Gross

"Online Journalism Review"Editor: Robert Niles (ceased operation on June 16, 2008)

tudent activities

Students are active with USC’s student-run newspaper, the Daily Trojan; USC Annenberg’s daily television newscast, Annenberg TV News; its TV newsmagazine Impact; and Annenberg RadioNews. USC Annenberg is also home to the nationally ranked, award-winning Trojan Debate Squad, as well as student chapters of the Radio-Television News Directors Association and Public Relations Society of America. Students also run TriSight, an in-house public relations firm.

Annenberg TV News airs Monday through Thursday at 6 PM on Trojan Vision. Students are responsible for reporting local, national and international news, producing the newscast, and getting it live on air. The show is also available on [http://atvn.org the website] .

Careers

USC Annenberg’s career development office provides services exclusively toUSC Annenberg students and alumni. Services include daily online job and
internship postings; career and job fairs; and a variety of workshop,counseling and interview opportunities. Students and alumni are recruitedby top employers, including major newspapers and magazines, local andnational broadcast and cable TV stations, public relations and consultingfirms, film and music studios, public agencies and non-governmentalorganizations, and corporations from AT&T to Xerox.

Facilities

Resources include a fully digital three-camera broadcast studio, a television newsroom, a digital lab equipped with more than 50 Avid nonlinear video editing systems, four computer classrooms and the Experiential Learning Center. Fourteen classrooms feature multimedia display capabilities. Professional media and research software applications are installed on more than 200 computers available for student use.

International programs

USC Annenberg offers study-abroad opportunities for undergraduate students in Amsterdam, Auckland, Buenos Aires, Christchurch, Hong Kong, London, Singapore and Sydney. Graduate journalism and public relations students may complete summer internships in Cape Town, Hong Kong and London, and public diplomacy students have the opportunity to complete summer internships abroad. USC Annenberg offers a joint M.A./ MSc graduate degree program in global communication with the London School of Economics & Political Science.

Faculty members and instructors

Communication

* Jonathan Aronson
* Sandra Ball-Rokeach
* Sarah Banet-Weiser
* Daniela Baroffio-Bota
* François Bar
* Manuel Castells
* Peter Clarke
* Michael Cody
* Jeffrey Cole
* Geoffrey Cowan
* Nick Cull
* Daniel Durbin
* Janet Fulk
* G. Thomas Goodnight
* Larry Gross
* Tom Hollihan
* Andrea Hollingshead
* Colleen Keough
* Josh Kun
* Randy Lake
* Ben Lee
* Kwan Min Lee
* Doe Mayer
* Margaret McLaughlin
* Lynn Miller
* Peter Monge
* Sheila Murphy
* A. Michael Noll
* Stephen O'Leary
* Patricia Riley
* Robert Scheer
* Ken Sereno
* Christopher Holmes Smith
* Stacy Smith
* Gordon Stables
* Jonathan Taplin
* Douglas Thomas
* Alison Trope
* Rebecca Weintraub
* Dmitri Williams
* Ernest J. Wilson III

Journalism

* Sasha Anawalt
* Dan Birman
* Laura Castañeda
* Bill Celis
* Serena Cha
* Dana Chinn
* Mike Chinoy
* K.C. Cole
* Marc Cooper
* Norman Corwin
* Geoffrey Cowan
* Ed Cray
* Patricia Dean
* Jennifer Floto
* Murray Fromson (emeritus)
* Ed Guthman
* Félix Gutiérrez
* Jay Harris
* Jonathan Kotler
* A. J. Langguth (emeritus)
* Judy Muller
* Bryce Nelson
* Kenneth Noble
* Tim Page
* Michael Parks
* Larry Pryor
* Richard Reeves
* Joe Saltzman
* Stacy Scholder
* Philip Seib
* Willa Seidenberg
* Roberto Suro
* Jerry Swerling
* Sandy Tolan
* Jian (Jay) Wang
* Diane Winston

Admissions statistics

Undergraduate

Total undergraduate enrollment (Fall 2007): 1,321

Freshman class statistics

Graduate

Total graduate enrollment (Fall 2007): 545

Graduate program statistics

Finances and fundraising

* Annual operating budget, 2007–08: $49 million
* Endowment (as of July 1, 2007): $228 million
* Undergraduate tuition & fees (with living expenses): $35,810 ($49,598)
* USC undergraduates receiving financial aid: 60%

ee also

* Annenberg Center for Communication at USC
* Annenberg School for Communication at the University of Pennsylvania

References

External links

* [http://annenberg.usc.edu USC Annenberg School for Communication website]
* [http://www.ojr.org/ Online Journalism Review website]
* [http://atvn.org USC Annenberg TV News website]