List of CBS slogans

This is a list of advertising slogans used by CBS.

1960s

*1963: "The Stars' Address is CBS"
*1965: "Hey, Look Us Over!"
*1966: "You'll See Stars!"
*1967: "Get In the Winner's Circle"
*1968: "The Look of a Winner!"
*1969: "The Best Television on Television"

1970s

*1970: "The Man Can't Bust Our Network" (Operation 100)
*1970: "The Revolutionaries are on CBS"
*1971: "Where the Good Times Are"
*1972: "Have We Got a Fall For You!"
*1973: "The Best is Right Here on CBS" aka "CBS is Easy on the Eyes"
*1974: "See the Best...CBS"
*1975: "Catch the Brightest Stars on CBS"
*1976: "The Hot Ones"
*1977: "There's Something in the Air"
*1978: "The 32 Days of Fabulous February!" (sweeps)
*1978: "Turn Us On, We'll Turn You On"
*1979: "We're Coming On" (February)
*1979: "We're Looking Good!" (Used by ATV-10 Melbourne in 1981)

1980s

*1980: "Looking Good Together"
*1981: "Reach for the Stars" (used by ATV-10 Melbourne in 1982)
*1982: "Great Moments"
*1983: "February Looks Great On CBS"
*1983-1986: "We've Got the Touch" (done by Kenny Rogers in 1985)
*1984: "The February Touch"
*1986: "Share the Spirit of CBS"
*1987: "CBSpirit"
*1988: "" aka "You Can Feel It on CBS"
*1989-1990: "Get Ready for CBS" (1990 version based on a song by The Temptations, 1990 video adapted for Ten's 1991 video "That's Entertainment")

1990s

*1991: "The Look of America is CBS"
*1992: "This is CBS"
*1993: "It's All Right Here"
*1994: "Everyday People" aka "CBS People"
*1995: "You're on CBS"
*1996: "Welcome Home (to a CBS Night)"
*1997: "The Address is CBS...Welcome Home" (an update on "Welcome Home")
*1999: "The Address is CBS" (an update on "The Address is CBS...Welcome Home")

2000s

*2000-2005: "It's All Here" (an update on "The Address is CBS")
*2005: "America's Most Watched Network"
*2005: "Everybody's Watching CBS"
*2006-present: "We Are CBS"

Reach For The Stars

CBS used the slogan during the 1981-82 season. ATV10 in Melbourne used it during 1982

Stations that used the customized campaign:

WJBK Detroit, Michigan

KDFW Dallas, Texas

WCBS New York, New York

WTVT Tampa, Florida

WBAL Baltimore, Maryland (taged with Frank Gari's "Hello News" campaign when the station was about to change to CBS in 1981)

WCPO Cincinnati, Ohio

We've Got The Touch

This was slogan was that was used for CBS from 1983 to 1986. One of CBS' most successful campaigns, several popular shows premiered during the time of the slogan. Richie Havens, Aaron Neville, and Kenny Rogers provided the vocals for the campaign.

Local Stations

Stations that used the customized version of the We've Got the Touch Campaign.

1983-1984:

*WBBM in Chicago: "We've Got the Touch, You and Channel 2"
*WJBK (now a Fox O&O station) in Detroit: Same as WBBM
*WDVM (now WUSA) in Washington, DC: "We've Got the Touch, You and Channel 9"
*WJKW (now WJW, a Fox affiliate) in Cleveland: "We've Got the Touch, You and TV-8"
*WKBN in Youngstown, OH: "We've Got the Touch, You and 27"
*KIRO in Seattle: "We've Got the Touch, You and Channel 7"
*WJTV in Jackson, MS: "We've Got the Touch, You and Channel 12"
*KECC in El Centro, CA (now KECY and with Fox): "We've Got the Touch, You and TV-9"
*KFDA in Amarillo, TX: "We've Got the Touch, You and Channel 10"

1984-1985:

*WJBK (now a Fox O&O station) in Detroit: "You and Channel 2, We've Got the Touch"
*WCBS in New York City: Same as WJBK
*WDVM (now WUSA) in Washington, DC: "You and Channel 9, We've Got the Touch"
*WDTV in Weston, WV: "You and Channel 5, We've Got the Touch"
*KGMB in Hawaii: Same as WDVM
*KTVA in Anchorage: "You and 11, We've Got the Touch"

1985-1986:

*WJW (now a Fox affiliate) in Cleveland: "We've Got the Touch on TV-8"
*WTOL in Toledo, OH: "We've Got the Touch on Toledo 11"
*KDKA in Pittsburgh: "We've Got the Touch on TV-2"
*KIRO in Seattle: "We've Got the Touch on KIRO-TV"
*WFSB in Hartford, CT: "Stay in Touch with Channel 3"
*WDTV in Weston, WV: "We've Got the Touch on 'DTV"

In Australia, a few of these slogans have been adapted by Network Ten, while in Brazil, some made it onto SBT.