All You Need Is Love (The JAMs song)

All You Need Is Love (The JAMs song)

Infobox Single |
Name = All You Need Is Love

Artist = The Justified Ancients of Mu Mu
from Album = 1987 (What the Fuck Is Going On?)
Released = 9 March 1987(original white-label version) 18 May 1987 ("106bpm" version)
Format = White label, 7", 12"
Genre = Electronic
Length = 5:02 (original white-label version) 4:56 ("106bpm" version)
Label = The Sound Of Mu(sic) (UK)
Producer = Drummond, Cauty
Chart position =
Misc = Extra chronology
Artist = Drummond & Cauty
Type = singles
Last single = -
This single ="All You Need Is Love" (1987)
Next single = "Whitney Joins The JAMs" (1987)

"All You Need Is Love" is a song by The Justified Ancients of Mu Mu, independently released as their debut single on 9 March 1987. A politically topical song concerning the UK media's AIDS furore, the track was initially given a 12" white label release because of its plagiaristic sampling of other records.

The artistic attitude of "All You Need Is Love" epitomised that of The JAMs' subsequent recordings: plagiarising popular music by taking extensive samples of other artists' work, and juxtaposing these with each other, adding beatbox rhythms and Bill Drummond's Scottish-accented raps, poems and narrations. The JAMs' promotional tactics were similarly unconventional, including the use of promotional graffiti, a guerrilla communication method which would be employed regularly by Drummond and Cauty throughout their career.


Bill Drummond and Jimmy Cauty started working together early in 1987. They assumed alter egos—Kingboy D and Rockman Rock respectively—and adopted the name "The Justified Ancients of Mu Mu" (The JAMs), after the fictional conspiratorial group "The Justified Ancients of Mummu" from "The Illuminatus! Trilogy". "All You Need Is Love" was their debut single.

Initially, the song was released as a limited edition one-sided white label promotional 12", on 9 March 1987, by The JAMs' own label The Sound Of Mu(sic).Longmire, Ernie et al. [ KLF discography] Compiled by Ernie Longmire, this has been the authoritative KLF discography on the internet for some 10 years or more and has been the subject of long-term scrutiny and peer review by KLF fans and collectors. It is now maintained by the fan site Retrieved 19 June 2006.] This version included a 15-second sample of The Beatles' "All You Need Is Love", as well as samples of the MC5's "Kick Out the Jams" and Samantha Fox's "Touch Me (I Want Your Body)". The song had been declined by distributors fearful of prosecution,"The Justified Ancients of Mu Mu", "Sounds", 16 May 1987.] but copies of the white label were sent to DJs and the music press. The identities of Drummond and Cauty were not made known to these recipients (Drummond was actually something of a music business veteran, and Cauty a former member of the much-hyped but unsuccessful band Brilliant). "Underground" Magazine speculated on this in March 1987: "The whole affair is mysterious, a telephone number only and a threat that the group will soon be releasing more material... 'No, we've not been in bands before, and yes, I suppose we were originally influenced by The Beastie Boys to actually get up and do something...' Too true, but these colonials seem a touch wiser, world weary a bit, but not angry...". ["Underground" Magazine, March 1987 ( [ link] )] In the 28 March 1987 edition, "NME" revealed King Boy D's identity as Bill Drummond. ["World Domination Part 458", "New Musical Express", 28 March 1987]

The JAMs re-edited the single in such a way that—they hoped—"brought [them] inside the "law" but still got up peoples noses", removing all but a snatch of The Beatles, replacing or doctoring the MC5 sample, and rerecording the Samantha Fox vocal.News item, "Sounds", 12 September 1987.] This new version—named "All You Need Is Love (106bpm)"—was released on 18 May 1987 as JAMS 23T, [18 May 1987 according to "The KLF", "Musicmatch" ( [ link] ) and The KLF discography. However, a piece in "Sounds" magazine dated 9 May 1987 and reprinted in the sleevenotes to "Shag Times" said the record would be in the shops on 8 May.] and was included on The JAMs debut album "1987 (What the Fuck Is Going On?)". Indeed, according to Drummond, the recording of "1987" was funded by the sales of "All You Need Is Love (106bpm)".


The central theme of "All You Need Is Love" was the media coverage given to the AIDS crisis.Drummond, B., "KLF Info Sheet", October 1987 ( [ link] ).] The original version opens with a 15-second sample of The Beatles' "All You Need Is Love", followed by Rob Tyner's cry of "Kick out the Jams, motherfuckers!" from the MC5's album "Kick Out the Jams". A simple beatbox rhythm begins, along with samples of John Hurt from a British public information film—entitled "Don't Die of Ignorance"—about the dangers of AIDS. The samples misquote the film: "sexual intercourse—no known cure". Bill Drummond performs a heavily-accented Clydeside rap, beginning "We're back again, they never kicked us out, twenty thousand years of 'shout shout shout'", a reference to the fictional JAMs of "The Illuminatus! Trilogy". Later, he raps: "With this killer virus who needs war? Immanentize the eschaton, I said shag shag shag some more!". "Immanentize the eschaton" is a reference to the opening line of "Illuminatus!", referring to the end of the material world, and "shag" is a British slang word meaning sexual intercourse.

Between verses, the rhythm is punctuated by samples of former glamour model Samantha Fox ("Touch me, touch me, I want to feel your body"), as well as a sample "Ancients of Mu Mu" (by The JAMs' associate rapper Chike) which recurred throughout the next ten years' work of Drummond and Cauty. Also heard is a rendition by children of "Ring a Ring O'Roses", rhythmic panting, and an original female vocal line concerning infant mortality. "Sounds" magazine stated that the deliberate placement of Fox's sexually provocative "Touch Me" alongside "Ring a Ring O'Roses" ("the nursery rhyme about the Plague") "highlights explicitly the depth of contradiction embedded in society's attitude towards death through sex"."All You Need Is Love" review, "Sounds", 14 March 1987.] More succinctly, "NME" said: "'All You Need...' is by "everyone" (so many samples) "and about "everything" (and a variety of thematic nuances).Kelly, D., "All You Need Is Love" review, "New Musical Express", 23 May 1987.]

Drummond has said he was inspired by the hip-hop and scratch he was hearing regularly on John Peel's BBC Radio 1 show , but looking back in 1991 he said "If you listen to it now, it sounds nothing like a hip hop record, you know, it sounds a lot more like British punk... [a] punk version of a hip hop record, I suppose."Transcript of a Bill Drummond interview on "Bomlagadafshipoing" (Norwegian national radio house-music show), September 1991 ( [ link] ).]


The original white label release of "All You Need Is Love" was made "single of the week" in "Sounds" magazine, who announced that The JAMs had "produced the first single to capture realistically the musical and social climate of 1987". Calling the result "a seething terror ridden pulp", "Sounds" elaborated: "How have [The JAMs] produced a record more powerful than Lydon/Bambaataa's "World Destruction" without laying a finger on a synthesiser or guitar? THEFT! By stealing all the various beats, noises and sounds they've wanted, and building it into their own stunning audio collage, [The JAMs] are making a direct assault on the way records are put together."

"Underground" magazine were also enthusiastic: "This month I'm pleased to say, what's really moving is entirely British. The best groove so far this year is from Scotland [It was a common misconception early in The JAMs' career - before their identities were widely known - that they were a Scottish duo. In actuality, whilst Drummond is Scottish, Jimmy Cauty is an Englishman.] and it shows London and New York exactly how it "should" be done, a one-sided, one-track 12 inch (it doesn't need any dub or instrumentals). 'All You Need Is Love' by The Jamms is more than rife with a bit of The Beatles (with a dash of MC5 and Samantha Fox). It seems to be anti-AIDS, but as I know nothing about the band it could easily be a piss take. Either way this is a superb jam, if you can find it, buy it (it's so dodgily constructed in legal terms that no distributor info is given)." ["Underground" Magazine, April 1987 ( [ link] )]

In a July 1987 review of "1987 (What the Fuck Is Going On?)", "Q" Magazine recalled that the original release of "All You Need Is Love" "seemed an inspired moment of pure wildness. Here were Red Clydeside beatbox rappers pointing a finger at society, putting their record together from samples pirated directly from other people's recordings, while at the same time crossing almost all contemporary music tribal boundaries by including everyone from Samantha Fox to The MC5 among their victims." This was contrasted with "1987" which the reviewer felt was a "disappointment" with "too few ideas being spread too thin". [Cranna, I. "1987 (What the Fuck Is Going On?)" review, "Q Magazine", July (?) 1987 ( [ link] ).]

The re-release of "All You Need Is Love" rewarded The JAMs with further praise, including "NME" "single of the week", in which Danny Kelly thought that "its maverick requisition of the hip-hop idiom, its fanatical confrontation of copyright laws overrun by music's new technologies, its central subject matters and its termination with the year's most incisively searching question—'1987: what the f**k's going on?'—combine to make 'All You Need Is Love' a triumph of nowness over mere newness" [censorship preserved] . Reviewing "1987" later in the year, the same writer described "All You Need Is Love" as "mighty" but he was unable to hide his disappointment in the album as a whole: "is it the runaway juggernaut hyperbrill monster crack that the outriding 45 threatened? No." [Kelly, D., "JAMs on dry bread" ("1987 - What The F**k Is Going On?" review), "New Musical Express", 20 June 1987 ( [ link] )]

A retrospective piece in "The Guardian" called "All You Need Is Love" a "jagged slice of agit-prop" and "shockingly effective", adding that " [the original] was a club hit (i.e. everybody danced to it though nobody bought it), and after being re-edited to avoid copyright restrictions, it reached number three in the Indie chart". [Sharkey, A. "Trash Art & Kreation", "Guardian Weekend", "The Guardian", 21 May 1994 ( [ link] )]

Promotion and themes

The artistic attitude of "All You Need Is Love" epitomised that of The JAMs' subsequent recordings: plagiarising popular music by taking extensive samples of other artists' work, and juxtaposing these with each other, adding beatbox rhythms and Drummond's Scottish-accented raps, poems and narrations. The albums "1987" and "Who Killed The JAMs?", and the singles "All You Need Is Love", "Whitney Joins The JAMs" and "Down Town" all had small-scale production budgets and little mainstream popularity, yet their novel construction and The JAMs' provocative disregard for copyright gained the duo enduring media attention.

The JAMs' promotional tactics were similarly unconventional, including the use of promotional graffiti, a guerrilla communication method employed repeatedly by Drummond and Cauty, beginning around the time of their first releases. Some copies of the re-released single were supplied in a picture sleeve which showed The JAMs' "Shag Shag Shag" graffiti defacing a billboard (advertising the "Today" newspaper) that depicted police chief James Anderton. Anderton, a self-declared Christian, had courted controversy when he said "I see increasing evidence of people swirling about in a human cesspit of their own making… We must ask why homosexuals freely engage in sodomy and other obnoxious practices, knowing the dangers involved". [Many a quotation compendium (such as [ Columbia University] ) mis-dates Anderton's words to December 1987. In fact his remarks were made in December 1986. See for example "The Times" (London), 12 December 1986, cited in Gabb, S., " [ What to do about AIDS] ", Libertarian Alliance pamphlet, ISBN 1-870614-30-5, 1989; or "The Guardian", 18 December 1986, cited in Pembrey, G., " [ History of HIV & AIDS in the UK: 1981–1995] ", Retrieved 21 June 2006.] [For another reference to this quotation and a general overview see: "The 1980s AIDS campaign", "Panorama" [ Article on the BBC website] (accessed 26 April 2006)] As with much of The JAMs' graffiti, the potency of "Shag Shag Shag" was derived from the context it in which it was placed. Further graffiti followed, "JAMs" and "Shag Shag Shag" slogans defacing billboards and Government-funded AIDS warnings in London. The JAMs also made available "Shag Shag Shag" T-shirts which King Boy D told the "NME" were "selling like hot cakes". ["Public NME" column, "New Musical Express", 9 May 1987 ( [ link] ).] ["Selling like hot cakes" is British slang meaning "selling very well indeed".] The JAMs later revisited the word "shag" when they named their early career retrospective compilation album "Shag Times".

Drummond and Cauty's output as The JAMs and later The KLF extensively referenced "The Illuminatus! Trilogy", and their debut recordings were no exception. The lyrical references in "All You Need Is Love" are complemented by the first of many iconographic and numerical allusions that soon came to characterise the duo's work. Their "pyramid blaster" logo—a pyramid with a ghetto blaster suspended in front—appeared for the first time on the re-released "All You Need Is Love". The "pyramid blaster" references the "All Seeing I" icon—an eye suspended before a pyramid—associated with "The Illuminatus! Trilogy". The catalogue numbers of the single (JAMS 23, JAMS 23S, JAMS 23T) also reference "Illuminatus!", in which the number 23 is a recurring element. The JAMs actively enshrouded themselves with the mythology of the conspiratorial "Illuminatus!", and by adopting the subversive attitude of the fictional JAMs they quickly developed their own mythology.

Formats and track listings

"All You Need Is Love" was originally released in the UK as a limited edition one-side promotional 12" on 9 March 1987. The UK re-release of 18 May 1987 consisted of a 7" and a 12" that were also limited editions, along with a widely-available 12". The re-release included the tracks "Ivum Naya (Ibo Version)" (a version of "All You Need Is Love" with Chike on lead vocals), and "Rap, Rhyme and Scratch Yourself" (an instrumental version of the song, "a stripped down beatbox track for anybody to feel free to do what they want with" according to King Boy D). [News item, "Sounds" Magazine, 9 May 1987] The 7" A-side was "All You Need Is Love (Me Ru Con Mix)", a Vietnamese song originally titled "Ca Dao Mẹ", written by Trinh Cong Son as sung by Duy Khiem, in which The JAMs " [took] remixing as far as we could". [Sleevenotes, "All You Need Is Love", KLF Communications, JAMS 23S, May 1987.] "Me Ru Con" featured on The JAMs' "1987 (What the Fuck Is Going On?)". The formats and track listings of "All You Need Is Love" are tabulated below:

*O - "All You Need Is Love" (original mix) (5:02)
*A - "All You Need Is Love (106 bpm)" (4:56)
*M - "All You Need Is Love (Me Ru Con Mix)" (2:22)
*I - "Ivum Naya (Ibo Version)" (3:39)
*R - "Rap, Rhyme and Scratch Yourself" (4:46)

Notes and references

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