Ted Baker

Infobox_Company
company_name = Ted Baker
company_
company_type = Public
foundation = Glasgow (1988)
location_city = London
location_country = United Kingdom
key_people = Ray Kelvin , CEO
num_employees = 1,286
revenue = £208.2 million (2006)
industry = Apparel Stores
products = Men's clothing
Women's clothing
homepage = [http://www.tedbaker.co.uk www.tedbaker.co.uk]

Ted Baker is a British clothing retail company, known for applying twists to their products, and has become a UK designer label through word of mouth rather than advertising. [Ryle, Sarah. " [http://observer.guardian.co.uk/business/story/0,6903,851194,00.html How to get ahead in advertising - at no cost] ." "The Guardian." December 1, 2002. Retrieved on September 12, 2006.]

History

Ted Baker's managing director Ray Kelvin started his first store in March 1988 in Glasgow, quickly followed by Manchester and Plymouth and Nottingham. [cite web|url=http://ww7.investorrelations.co.uk/tedbaker/faq.jsp|title=FAQ|publisher=Ted Baker’s Investor Relations website] Initially Ted Baker exclusively offered men's dress shirts, and offered dry cleaning with every shirt they sold. Kelvin had limited funding available, so rather than advertise, he relied on word of mouth and the creation of a personality to anchor the brand.

As a consequence, Ted Baker grew more successful as a brand (dry cleaning was no longer offered as the label grew).

Two years later, a store in Covent Garden opened and Kelvin bought the company outright from part-owners Goldberg and Sons. Additional stores in Soho, Nottingham and Leeds opened in 1994. In 1995, Ted Baker launched a new range, Ted Baker Woman.

Ted Baker has since become a global brand, which produces men's, women's and children's clothing. The company also produces fragrances, eyewear and accessories. It sells a range of cosmetics under the name Ted Baker Bodywear; these are marketed exclusively through Boots in the UK. Ted Baker recently released two mobile phones in the UK - the Ted Baker Button and Ted Baker Needle, in association with Samsung and HTC respectively.

Competition

Ted Baker is in main competition with Paul Smith, a UK based fashion designer, among other brands such as Austin Reed, Diesel and All Saints.

tores in the UK

Ted Baker has a number of stand-alone stores in the UK which include:

*London (Regent Street, [http://www.fashionising.com/industry/b--Ted-Bakers-concept-store-fashions-future-1085.html Cheapside] , Fenwick Brent Cross Shopping Centre, Canary Wharf, Floral St. (Covent Garden), Kings Road, Langley Court (Covent Garden), Westbourne Grove, Richmond).

*Ashford Designer Outlet ((Ashford, Kent))
*Bath
*Belfast Victoria Square
*Birmingham (Caxton Gate)
*Bluewater
*Braintree (Freeport designer outlet)
*Cambridge
*Gatwick Airport
*Glasgow
*Guildford (High St.)
*Heathrow Airport
*Kingston (Bentalls Wood Street - Department Store)
*Leeds (Victoria Street)
*Liverpool (Button Street)
*Manchester (Deansgate, Selfridges Exchange Square, Selfridges Trafford and the UK's largest store at New Cathedral St)
*Newcastle Upon Tyne (within Fenwick department store)
*Nottingham (Bridlesmith Gate)
*Portsmouth (Gunwharf Quays Designer Outlet)
*Richmond
*Sheffield (Meadowhall)
*Stansted Airport
*Swindon (McArthur Glen designer outlet)
*York (McArthur Glen designer outlet)

The Ted Baker range is also sold by other retailers (which it refers to as Ted Baker Trustees) in particular in stores of the John Lewis Partnership and House of Fraser. Ted Baker also has a store at Bicester Village Retail Outlet. Furthermore there is a Ted Baker concession in Selfridges London which was last refurbished in 2005.

The company's range is also available online at Ted Baker Online where a selection of men’s, women’s and children’s apparel and accessories can be viewed. Ted Baker designs are also available from myriad internet sources besides Ted Baker's own website, however generally only a small selection of accessories are on offer. The company does have a restricted number of major internet retailers offering its designs such as Figleaves, KJ Beckett, and ASOS. These sites offer wider collections of Ted Baker clothing and accessories.

International Stores

Ted Baker has stores and outlets in the rest of Europe, United States of America, Australasia, Asia and the Middle East. Indeed by mid-2007 it had expanded into Hong Kong, Singapore, Jakarta, Bangkok, Kuala Lumpur, Dubai, and Taiwan, with a first [http://www.fashionising.com/lifestyle/blog/title/Ted-Baker-flagship-store-opening-MMSFW/entry/746/ Australian flagship] store in Melbourne opened in September 2007. With more stores opening in Sydney in 2009-2010

Wholesale Operations

Ted Baker has expanded its high street presence through its wholesale business which in 2006 covered Australia, New Zealand, USA, Canada, Norway, Greece, Spain, Netherlands, Belgium as well as the British Isles.

Wholesale operations commenced in 1994 through careful selection of retail stores. Indeed Ted Baker refers to its wholesale customers as "Ted Baker Trustees", entrusting the brand into the hand picked partners, who are asked to translate into the local language and culture, without losing any of the brand's qualities.

Trivia

Ted Baker featured in the 21st James Bond film Casino Royale. A specially designed Ted Baker store was erected, fully merchandised, and dismantled on the film's set in Prague. The entire work took 3 days. The Ted Baker store features in a scene at Miami airport. [Woodthorpe, Adele. " [http://www.tedbaker.com/press-releases/BOND-NEWS-RELEASE.pdf TED BAKER IN NEW BOND MOVIE 'CASINO ROYALE'] " "Ted Baker." November 15, 2006. Retrieved on March 3, 2007.]

References

External links

* [http://www.tedbaker.co.uk Ted Baker]

* [http://ww7.investorrelations.co.uk/tedbaker Ted Baker Investor Relations]
* [http://wck2.companieshouse.gov.uk/e008f443966ed082e2d8959c3928eea4/compdetails Companies House] Company Number 03393836