- Quidco
Infobox Website
name = Quidco
url = [https://www.quidco.com/ Quidco.com]
type =Cashback website
registration = Required
author = Paul Nikkel
Jennifer Nikkel
launch date = May 2005
current status = Active
revenue =Quidco is a British cashback website. The site earns commission on users' online purchases, and passes that commission back to users in the form of
rebates . The site was referred to in 2005 as "the choice for cashback kings" byThe Guardian [Citation| last=Lewis
first=Martin
title=Quidco, the choice for cashback kings
newspaper=The Guardian
year=2005
date=2005-10-08 ] . It has also been featured in several other articles by several other independent sources, includingThe Independent [The five best new ideas for a modern money map [http://www.findarticles.com/p/articles/mi_qn4158/is_20061104/ai_n16829735/pg_2] ] ,The BBC [Cashback Websites Lure Shoppers [http://news.bbc.co.uk/1/hi/programmes/moneybox/5023406.stm] ] and twice inThe Times [Cash in on cashback [http://business.timesonline.co.uk/tol/business/money/consumer_affairs/article670631.ece] ] [How to save 30 per cent on your online shopping [http://business.timesonline.co.uk/tol/business/money/consumer_affairs/article1511462.ece] ] . It also has been referred to, byReuters ,Moneyweek ,Motley Fool andmoneysavingexpert [http://www.quidco.com/help/106/] . It has also been recommended in a video byDominic Littlewood [Consumer: Internet Cashback - Dominic Littlewood [http://www.bbc.co.uk/theoneshow/article/2007/08/dld_cashback.shtml] ] . It is Britain's most popular cashback website, and almost three times as popular as its nearest competitor as reflected in the site traffic statistics [http://www.cashbacknews.co.uk/cashback-sites-menu/cashback-ranking]History
The site was founded in
May 2005 byUniversity of Sheffield student, Paul Nikkel, his wife Jennifer Nikkel and his friend.Manual, R. [http://www.robmanuel.com/2006/12/04/can-you-really-get-cash-back-for-everything-you-spend-online/ "Can you really get cash back for everything you spend online?"] ] [ [http://www.prnewswire.co.uk/cgi/news/release?id=160438 Holiday Shoppers Head off High Street to Co-operative Website] ] Although Paul Nikkel claims to have had no previous commercial experience he is heavily involved in the running of UK deal siteHotUKDeals .The original site was revamped later that year with a different look and new features. Over the next year the minimum rebate level of £20 was abolished and a number of other additions were made including a blog ( [http://www.quidco.com/blog/ Quidblog] ) and the option to be paid by
BACS rather thanPayPal .The Quidco co-operative cashback model
Historically, the trend in
Cashback Websites is to take 50% commission and not charge a membership fee.Fact|date=April 2007 Quidco, instead take no commission and give 100% cashback. An annual charge of five pounds for each member allows the business to remain financially viable. The charge is held back from the earnings, so if a member only earns £3.40 in a year, the charge is £3.40.Referral incentives to members who sign up new members are not offered. Quidco claims this is because referral bonuses encourage spam as unscrupulous users try to increase their referral earnings. [The Quidco Story [http://www.quidco.com/help/24/] ] ,Tracking
Purchases are tracked through various
affiliate networks such asTradedoubler ,Affiliate Future andCommission Junction . Tracking is possible by the use ofHTTP cookie s.
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