Morton's Restaurant Group

"Morton's" redirects here. For other uses, see Morton.

Morton's Restaurant Group, Inc.

Type	Public
Traded as	NYSE: MRT
Industry	Restaurants
Founded	1978 in Chicago, Illinois
Headquarters	Chicago, IL, United States
Key people	Chris Artinian (CEO) Klaus Fritsch (Chairman)
Products	Steaks
Revenue	$353.8 million US$ (2007)[1]
Net income	$13.0 million US$ (2007)[2]
Employees	5,000 (2008)
Website	www.mortons.com

Morton's Restaurant Group, Inc. (NYSE: MRT) is the world's largest owner and operator of company-owned upscale restaurants,^[3] with locations in the United States, Canada, Mexico, Puerto Rico, Hong Kong, Macau, Shanghai and Singapore. The company operates three concepts: Morton's The Steakhouse, Bertolini's Authentic Trattoria, and Trevi.

Morton's The Steakhouse

Morton's The Steakhouse (formerly Morton's of Chicago) was founded in 1978 by Arnie Morton and Klaus Fritsch. Today, there are 76 locations in the chain. Morton's locations are decorated with a similar style, concept and decor. Approximately 80% of the business for Morton's is based on business expense accounts, with an average guest bill being $88. 80% of the entrees ordered are beef, while that total makes up 38% of the restaurant's overall sales. The wine list includes entries at over $5000 a bottle.^[4] In March 2009, Morton's introduced “power hours” that feature $6 plates between 4:30-6:30 pm and after 9 pm.^[5] Morton's has been affected by the recession and has begun closing underperforming restaurants. So far in 2009 they have closed 5 locations including: Southfield, MI; Westchester, IL; Minneapolis, MN; Columbus, OH; Vancouver, BC.

Menu presentation

Besides the paper menu, Morton's offers a visually presented menu. The server rolls a meat cart to the table with raw samples of the meats on the menu. This presentation includes a detailed description of the preparation of each item. At that time that the server will also ask the guest if they would like to order one of their signature desserts which have a lengthy preparation time, thus needing to be ordered early in the meal.

Beef

Rib eye steak

Morton's The Steakhouse serves prime beef, the highest grade given by the USDA, sourced from a meat packer in Chicago, IL. The meat is aged on location for 3–4 weeks using a wet-aging process which means the meat is aged inside of a cryo-vacuumed bag. The meat is cooked to order on an 1800 degree broiler for service. Meat cuts offered include filet mignon, Porterhouse, New York strip steak, Chicago-style bone-in ribeye and bone-in prime rib.^[6]

Trevi

Trevi logo

On September 15, 2006 the former Bertolini's location in The Forum Shops at Caesars in Las Vegas, which opened in 1992, closed for renovation. On February 2, 2007 it reopened as TREVI, billed as an Italian brasserie. The restaurant was designed by the Rockwell Group whom have also designed Nobu and Vong. The restaurant features cafe-style dining and a walk-up gelato/espresso bar.^[7][8]

Locations

Morton's The Steakhouse

Arizona Phoenix Scottsdale California Anaheim Beverly Hills Burbank Los Angeles Palm Desert Sacramento San Diego San Francisco San Jose Santa Ana Woodland Hills Colorado Denver Denver, Tech Center Connecticut Hartford Stamford District of Columbia Washington D.C., Downtown Washington D.C., Georgetown Florida Boca Raton Ft. Lauderdale, Downtown Jacksonville Miami, Coral Gables Miami, Downtown Miami Beach North Miami Beach Orlando West Palm Beach, Downtown Georgia Atlanta, Buckhead Atlanta, Downtown Hawaii Honolulu

Illinois Chicago, State Street Chicago, Wacker Place Naperville Northbrook Rosemont Schaumburg Indiana Indianapolis Kentucky Louisville Louisiana New Orleans Maryland Annapolis Baltimore Bethesda Massachusetts Boston, Back Bay Boston, Seaport Michigan Detroit, Troy Missouri St. Louis, Clayton Nevada Las Vegas New Jersey Atlantic City Hackensack New York Great Neck New York, Brooklyn New York, Manhattan White Plains

North Carolina Charlotte Ohio Cincinnati Cleveland Oregon Portland Pennsylvania King of Prussia Philadelphia Pittsburgh Puerto Rico San Juan Tennessee Nashville Texas Houston, Downtown Houston, Galleria Dallas, Downtown San Antonio Virginia Arlington Reston Richmond Tyson's Corner Washington Seattle International Toronto Hong Kong Macau (at The Venetian Macao) Singapore (at Mandarin Oriental, Singapore) Mexico City Shanghai

See also

Food portal

• Arnie Morton
• Peter Morton
• Michael Morton

Notes

^ Morton's, The Steakhouse, "Investor Relations - 2007 Recap" ^ Morton's, The Steakhouse, "Investor Relations - 2007 Recap" ^ Morton's, The Steakhouse, "Investor Relations - Company Overview" ^ Meyer ^ Landman, Beth (May 8, 2009). "Steak Still Prime". Zagat.com. http://www.zagat.com/Blog/Detail.aspx?SCID=42&BLGID=20595.  ^ Morton's The Steakhouse, Dinner Menu ^ Morton's The Steakhouse, "News Release" ^ New York Stock Exchange Works cited New York Stock Exchange. "Morton's Restaurant Group, Inc.". Retrieved from http://www.nyse.com/about/listed/mrt.html on 2007-05-31. Morton's, The Steakhouse. "Homepage". Retrieved from http://www.mortons.com on 2008-03-08. Morton's, The Steakhouse. "News Release: Morton's Restaurant Group's Spectacular Italian Restaurant, Trevi, Opens in Las Vegas; Rome's Trevi Fountain Was Design Inspiration for Transformation of Former Bertolini's". February 5, 2007. Retrieved from http://investor.mortons.com/phoenix.zhtml?c=196267&p=irol-newsArticle&ID=958377&highlight= on 2007-05-31. Meyer, Gregory. "Prudent' Growth Ahead for Morton's" April 17, 2006. Retrieved from http://chicagobusiness.com/cgi-bin/news.pl?id=20238 on 2007-05-31. Morton's The Steakhouse. "Investor Relations - 2007 Recap". Retrieved from http://investor.mortons.com/phoenix.zhtml?c=196267&p=irol-newsArticle&ID=1113776&highlight= on 2008-03-08. Morton's The Steakhouse. "Investor Relations - Company Overview". Retrieved from http://investor.mortons.com/ on 2008-03-08.

External links

• Morton's Restaurant Group - Investor Relations