- Arnie Morton
Arnold "Arnie" Morton (1922 - 2005) is the legendary restaurateur who is the founder of
Morton's Restaurant Group/Morton's Steakhouse. He is the father ofPeter Morton , owner of Hard Rock Hotel and Casino and co-founder ofHard Rock Cafe ; ofMichael Morton , head of the N9NE Group, which operates contemporary American steakhouse in Las Vegas, Chicago and Dallas; and of David Morton, owner of the Italian restaurant chain Pompei. He is the grandfather ofHarry Morton , President and CEO of the Mexican restaurant chainPink Taco .Personal life and background
Arnie Morton was born in
Chicago and grew up inHyde Park, Chicago . He graduated from Hyde Park High School and enlisted in theUnited States Army inWorld War II . He saw eight months of action and arrived inNormandy, France , just afterD-day . After the war, he attended theUniversity of Alabama where he playedfootball for two (2) years.Arnie Morton's father owned a restaurant on the South Side of Chicago. From the age of 15, Morton bused tables, worked in the kitchen, and performed a wide array of odd jobs at the restaurant. These laid the ground for his work in the 1960s as a founder of the famed Playboy Clubs and Resorts. [http://findarticles.com/p/articles/mi_qn4155/is_20050529/ai_n14662793]
Career
Arnie Morton opened his first restaurant, the Walton Walk, between Rush Street and Michigan Avenue in the 1950s. This paved the way for a partnership with
Victor Lownes andHugh Hefner , the founder and Editor-in-chief ofPlayboy Magazine .Morton was the right-hand man of Hugh Hefner when he launched the Playboy Empire on
February 29 1960 [ [http://www.reviewjournal.com/lvrj_home/2006/Oct-07-Sat-2006/news/3723486.html reviewjournal.com - News - NORM: Playboy event 'as good as it gets' ] ] . He was largely involved in the opening of the firstPlayboy Club with Hefner and Lownes in 1960.He served as Executive Vice President of
Playboy Enterprises , where he developed the worldwide chain ofPlayboy Club s. [http://www.findarticles.com/p/articles/mi_m3190/is_23_39/ai_n13815502 Steakhouse chain pioneer 'Arnie' Morton dies at 83 | Nation's Restaurant News | Find Articles at BNET.com ] ]Morton met Klaus Fritsch while working alongside
Hugh Hefner . Then, Fritsch was food and beverage director of thePlayboy Club s. [ [http://insidedenver.com/drmn/spotlight_columnists/article/0,2777,DRMN_23962_5023056,00.html Meitus: Burger launched chef's career-building alliance : Columns & Blogs : The Rocky Mountain News ] ] Morton left Playboy in the early 1970s.Over the course of 20 years, the partnership of Morton and Fritsch created Arnie's, a landmark of Chicago's Gold Coast; Zorine's; and Morton's. In 1978, the partners opened Morton's at the basement of a
Near North Side high-rise inChicago . The menu consisted simply of giant potatoes and large steaks. It was slow at the beginning, but gained a boost whenFrank Sinatra arrived at the restaurant and became a regular. This original Morton's became the stepping stone for 65 other Morton's locations in theUnited States ,Hongkong ,Singapore , andCanada . In the 1970s, other ventures included Arnie's Restaurant and an exclusive Club, Zorine's (discotheque). fact|date=January 2008He developed Chicago's swank East Bank Club and its three restaurants and once teamed with chef Jean Banchet to open an elegant French seafood restaurant, Zorine's Club La Mer. Morton sold his
Morton's Steakhouses in 1987.Family
Morton met his future wife, Zorine, at a
Playboy party in 1960, and they married in 1961. They had seven (7) children. He has a brother, Robert. [http://www.juf.org/news_public_affairs/article.asp?key=6265]Death
Morton died on
May 23 2005 , aged 83 at acare home inDeerfield, Illinois . He hadAlzheimer's Disease andcancer . In recognition of his significant contributions, a resolution was presented to his family from the House of Representatives of the 94th General Assembly of the State of Illinois "so that his memory may be honored and ever cherished". [ [http://www.ilga.gov/legislation/94/HR/09400HR0540.htm HR0540 94TH GENERAL ASSEMBLY ] ]Credits
Morton is credited as the brains behind the "
Taste of Chicago ", one of the city's best-loved summer festivals. He got the idea when he went to a similar event in New York in the late 1970s. Thinking that Chicago could do much better, he lined up restaurants to participate and persuaded then MayorJane Byrne to block off Michigan Avenue for the first Taste of Chicago onJuly 4 1980 , planting the seed for this food festival. Of the 100,000 people the organizers expected, more than 250,000 showed up, with food and soda sales grossing $300,000. Since then, the festival has evolved and has been done every year during theFourth of July celebrations. [http://www.findarticles.com/p/articles/mi_qn4155/is_20050529/ai_n14662793]References
External links
* http://www.mortons.com/website/index.html
* http://www.tasteofchicago.us/
* http://www.findarticles.com/p/articles/mi_qn4155/is_20050529/ai_n14662793
* http://www.juf.org/news_public_affairs/article.asp?key=6265
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