Cargo (magazine)

"Cargo" magazine, founded in March 2004, was created to fit a niche of the male demographic tailored for the fashionable and the trendy. During this time, metrosexualism was a hot commodity, and Conde Nast Publishing authorized a male spin-off of the popular female shopping magazine Lucky. Cargo magazine had a complementary website cargomag.com.

The magazine's monthly contents included five different categories: Gadgets, Style, Wheels, Body, and Culture. Along with product reviews, each issue also contained a how-to style segment for men, such as "The Perfect Fitting Suit" or "How to Tan Without The Sun." "Cargo" also would report on emerging trends, including casual blazers or French cuffs at the office.

According to the Audit Bureau of Circulations, "Cargo" had a paid circulation of 373,727 for the six-month period that ended Dec. 31, 2004. Six-year-old Lucky, in comparison, had a paid circulation of 1.094 million for the same period.

In April 2006, Conde Nast Publishing announced that they were shutting down publication of the magazine. The reason they cited was a lack of interest and a limited market for men's shopping magazines. This follows closely in the heels of two other men's magazines that shut down toward the end of 2005: Vitals, from Fairchild Publications; and Sync, a gadget magazine from Ziff Davis Media Inc.

"Cargo" magazine subscribers received issues of [Details] magazine for the remainder of their subscription period.

Cargo's editor was Ariel Foxman, son of Anti-Defamation League leader, Abraham Foxman.