Kendall-Jackson

Kendall-Jackson Vineyard Estates is a vineyard and winery, under the Kendall-Jackson brand started by the Jess Jackson family in Lakeport, California in 1974. That label now continues under the umbrella company, Jackson Family Wines, that Jackson later created.

In the 1980s, Kendall-Jackson rejected the California wine industry's trend toward vineyard-specific wine labeling. It ignored the concept of terroir in favor of blending wines from different regions to achieve desired wine characteristics.

Jackson Family Wines is now a large and growing wine empire that owns many successful brands.

Their investments in wine have reached beyond US borders, now owning wineries in Italy ( [http://www.tenutadiarceno.com/home.asp Tenuta di Arceno] ), France ( [http://www.chateau-lassegue.com/english/index.html Château Lassègue] ), Australia ( [http://www.yangarra.com Yangarra Estate Vineyards] ), and Chile ( [http://www.calina.com Viña Calina] ).

White Rocket Wine Co.

In late 2006, the Jackson family launched White Rocket Wine Co. in Napa Valley to target the "millennial generation" of wine drinkers. [ H. Morgan Scott "Kendall-Jackson Founder Targets Younger Wine Drinker" Wine Spectator Magazine, Dec 31st 2006 pg 15 ]

ource

*Robinson, Jancis (Ed.) "The Oxford Companion to Wine". Oxford, England: Oxford University Press, second edition, 1999.
* [http://www.kj.com/ Kendall-Jackson Estates official website]

References