Professor Fluff 'n Dust

Professor Fluff 'n Dust was first created in 1996 by Sunshine Industries. The first design was based on a basic yellow feather duster made earlier by Sunshine. After putting a face on the packaging, the bristles looked like the beard part of a man's face.

unshine Industries

Sunshine Industries of Cleveland, Ohio was founded in 1914 by Louis Leventhal. He produced, sold and personally delivered quality corn brooms. Eventually, Leventhal expanded operations into manufacturing a whole line of cleaning products. His items sold moderatley well in the Midwest. After Leventhal's death in the 1960s, the company ownership was divided amongst several family members.

Professor Fluff 'n Dust

In 1996, the original concept of the product was conceived. Along with other models such as Dustin Polyester, a penguin-like duster shown wearing a tuxedo, the Professor Fluff 'n Dust model hit stores in January 1997. The line became known as "Cleaning With Character".

Professor Fluff 'n Dust became the most popularly sold item of the group, which did not do as well as the compay had hoped. The original yellow variety sold most; other colors such as pink, blue, and orange were also available.

Uses and Materials

A feather duster is an implement used for cleaning. It consists typically of a handle and a segment composed of natural or artificial feathers which form the cleaning-contact surface.

Company Information

Sunshine Industries announced that they would be acquired in a management buyout led by Nicholas J. Chuma, the current Chief Financial Officer of the company and that this transaction was anticipated to close by January 31, 2003. The company had been owned by the third generation of the founding family, Leonard Naft, President of the company, and Don Leventhal, Vice President.

Chuma had been CFO of Sunshine since 1999 and will become Chief Executive Officer and President of the company. Mark Slanta joined the company as Chief Operating Officer and became in charge of all manufacturing and distribution operations. Duke Wick, Senior Vice President of Sales and Marketing, who had been serving in that capacity at Sunshine since 1998, joined them.

imilar Products

*Dustin Polyester
*Dust-a-Saurus
*Fannie
*Extend-a-Saurus
*Woolinda