The 3DO Company

The 3DO Company

Infobox Defunct Company
company_name = The 3DO Company
slogan =
type = Public
fate = Filed for Chapter 11 bankrupcy
successor =
foundation = 1991
defunct = 2003
location = Redwood City, California
industry = Video games
key_people = Trip Hawkins, RJ Mical
products = "Army Men"
num_employees =
parent =
subsid = New World Computing

The 3DO Company (formerly THDO on the NASDAQ stock exchange), also known as 3DO, was a video game console developer and third-party game developer. It was founded in 1991 under the name SMSG, Inc. (for San Mateo Software Games) by Electronic Arts co-founder Trip Hawkins in a partnership with seven other companies, including LG, Matsushita, AT&T, MCA, Time Warner, and Electronic Arts.


Console developer

When the company was first founded, its original objective was to create a next-generation, CD-based video game system which would be manufactured by various partners and licensees; 3DO would collect a royalty on each console sold and on each game manufactured. To game publishers, the low $3 royalty rate per game was a better deal than the higher royalties paid to Nintendo and Sega when making games for their consoles. The launch of the platform in October, 1993 was well-promoted, with a great deal of press attention in the mass media as part of the "multimedia wave" in the computer world at the time.

Unfortunately the 3DO console itself was priced at $699 [web cite|url= |title=Market Place; Investors can only guess which video game device will conquer.] , and the promised "early adopters" never showed up to purchase mass quantities of games. The lack of console and subsequently game sales achieved trumped the low royalty rate and proved a fatal flaw. In October 1995, The 3DO Company sold its next generation console, codenamed M2, to Matsushita and changed its business to develop and publish games for other game consoles and PCs.

Third-party developer

After abandoning the 3DO console the company acquired Cyclone Studios, Archetype Interactive and New World Computing. The company's biggest hit was its series of "Army Men" games, featuring the generic green plastic soldier toys that had been re-popularized by the unrelated movie "Toy Story". Its "Might and Magic" and "Heroes of Might and Magic" series from subsidiary New World Computing were also popular and lucrative for the company. During the late 1990s, the company published one of the first 3D MMORPGs: "Meridian 59", which survives on to this day at the hands of some of the game's original developers.

With the exception of its well-received "High Heat Baseball" franchise, most of the company's games were critically panned and failed to catch on with many consumers who eventually avoided purchasing sequels to the earlier 3DO games that disappointed them.

After struggling for several years, the company filed for Chapter 11 bankruptcy in May 2003. Employees were laid off without pay, and the company's game brands and other intellectual properties were sold to rivals like Microsoft, Namco, Crave, and Ubisoft, and also to founder Trip Hawkins, who paid $405,000 for rights to some older brands and the company's "Internet patent portfolio". Trip went on to found Digital Chocolate, a mobile-based gaming company.


External links

3DO no longer has an official homepage
* [ on September 26, 2003] (courtesy of Internet Archive Wayback Machine)
* [*/ index at Internet Archive Wayback Machine]
* [ "3DO"] profile on MobyGames
*imdb company|id=0048923|company=3DO
* [ 3DO Today] - Large 3DO resource site
* [ "A catalogue of 3DO games for the 3DO Multiplayer - run 3DO Kid"]

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