Max Lenderman

Max Lenderman is Director of OuterActive at Crispin, Porter + Bogusky. The agency has more than one billion in billings, was named Agency of the Decade by Ad Age Magazine, and is one of the most awarded agencies in the world. Before, he was executive creative director at GMR Marketing LLC, the largest “live” marketing company in North America, where his work has won numerous industry awards, the latest including the 2006 & 2007 Pro Award, the 2006 MAA Worldwide Globes Award and the 2007 & 2008 Ex Award.

He previously co-founded Gearwerx Experiental Marketing with offices in Montreal and Toronto.

His book called Experience the Message: How Experiential Marketing is Changing the Brand World is published by McClelland & Stewart in Canada and Carroll & Graf in the United States. The book was a PricewaterhouseCoopers National Business Book of the Year Finalist in 2006.

His latest book, "Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business," was published by HarperCollins in April 2009

Lenderman wrote a column in Strategy Magazine called “Notes from the Underground,” and is a public speaker on the subjects of guerrilla marketing, experiential marketing and alternative marketing strategies.

He has been interviewed by dozens of news agencies on the subjects, most notably including The National Post, The Financial Post, The Globe and Mail, Report on Business TV, CTV, NOW, Hour, Marketing Magazine, Profit Magazine, the Montreal Gazette and CBC Radio: The Sunday Edition.

Max is a founding board member of the International Experiential Marketing Association (IXMA) and an associate of the Sales and Marketing Executives International.

External links

• GMR Marketing LLC,
• Gearwerx Experiental Marketing
• International Experiential Marketing Association
• Strategy Magazine

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