Jovovich-Hawk

Jovovich-Hawk was a line of clothing created by fashion models Milla Jovovich and Carmen Hawk in 2003. The atelier was based in Los Angeles, with pieces sold at Fred Segal in Los Angeles, Harvey Nichols, and over 50 stores around the world. "Vogue" magazine praised the line for its "girl-about-town cult status most designers spend years trying to achieve."cite web | author= Vogue.co.uk| date=September 11, 2006| title=JOVOVICH HAWK SPRING/SUMMER 2007| publisher=Vouge| url=http://www.vogue.co.uk/Shows/Reports/Default.aspx?stID=38426|accessdate=2006-10-03] Jovovich-Hawk had an annual turnover of $1 million. [cite web| title= A Slav to love| publisher= telegraph.co.uk| url= http://www.telegraph.co.uk/fashion/main.jhtml?xml=/fashion/2007/04/08/stmilla108.xml | accessdate= 2007-09-24]

In the September 2008 issue of "Lucky" magazine, Jovovich announced that Jovovich-Hawk had ceased operations [http://www.zimbio.com/Jovovich-Hawk/articles/19/Jovovich+Hawk+Close] .

History

2003 - 2005

Jovovich-Hawk was established by Jovovich and Hawk in 2003. The two met over 13 years ago as young models. Both women are adamant that the collections were for all ages and sizes, at times using Jovovich's mother as a size model. The collection was inspired by strong women, with a feminine vintage edge. Jovovich explained to the "Taipei Times", "For us, it's about strong women or making women feel strong."cite web | author= Taipei Times| date=May 4, 2006| title=Milla Jovovich is a cut above her peers| format= | publisher=Taipei Times| url=http://www.taipeitimes.com/News/feat/archives/2006/05/04/2003306137|accessdate=2006-10-03] Jovovich and Hawk managed all aspects of the clothing line from manufacturing to distribution. For one of their first collections, the two had sewn the clothes themselves and before 2005 did not hire others to sew for them.cite web| author= The Guardian| publisher= The Sydney Morning Herald| title= Pretty faces who break the mould| url= http://www.smh.com.au/news/fashion/pretty-faces-who-break-the-mould/2006/06/28/1151174269446.html?page=1 | accessdate= 2007-08-03]

The line's first collection, which amounted to eight pieces, was impressive enough to catch the eye of John Eshaya, women's creative director for Ron Herman at Fred Segal. The pieces were sold exclusively at its stores; the line almost instantly sold out. The line's second season was equally, if not more successful, with Fred Segal re-ordering its stock mid way through the season.

2006

For the 2006 spring collection, each piece had a name that paid homage to art, literature or film. The dress worn for the "CS (California Style)" photo shoot was known as the "Carly", after Carly Simon. There was also the "Vivian", a white lace minidress inspired by illustrations of early 20th century artist Henry Darger, and a floral piece named "Sissy", which Jovovich dubbed "a Carrie prom dress" after Sissy Spacek's role in the horror film Carrie.cite web | author=Millaj.com | date=October 3, 2006| title=Jovovich-Hawk|publisher= Jovovich-Hawk| url=http://millaj.com/art/c0506.shtml]

In April, Jovovich and Hawk launched the Jovovich-Hawk clothing range at Harvey Nichols in London. In November, the Council of Fashion Designers of America (CFDA) and "US Vogue" nominated Jovovich-Hawk as for the CFDA/"Vogue" Fashion Fund Award. The award was founded three years ago and underwritten by "Vogue", Barneys New York, Coach, Juicy Couture, Kellwood Co., Nordstrom and Theory, with additional support from Gucci. The winner would receive $200,000 as well as a year of industry guidance and support. Jovovich-Hawk was nominated as a finalist, with Doo-Ri Chung taking the top prize. cite web| author= Dolly Jones| publisher= Vogue.com| title= FASHION CHOICES| url= http://www.vogue.co.uk/vogue_daily/story/story.asp?stid=37229 | accessdate=2007-08-03]

2007-2008

In 2007, Jovovich-Hawk participated in FashionWeekLive, a tour produced by IMG Fashion that also included collections by Anne Klein and Badgley Mischka. Jovovich-Hawk also teamed together with Mango to create a limited edition special collection for Spring 2007.cite web| author= Patricia Johnson| publisher= FemaleFirst.co.uk| title= Mango joins forces with Jovovich- Hawk| url= http://www.femalefirst.co.uk/lifestyle-fashion/stylenews/Fashion-2849.html | accessdate= 2007-08-03] The Jovovich-Hawk for MNG collection would feature 10 dresses with a '60's theme.

In Jovovich's film, "", the costume she wore is a Jovovich-Hawk design. The shorts Alice, her character, wears are a variation on the "Alice Star" Shorts from the Spring 2007 collection.cite web| author= Chris Ward| publisher= Wizard Entertainment| title= UP CLOSE: MILLA JOVOVICH| url= http://www.wizarduniverse.com/movies/other/004257983.cfm | accessdate=2007-08-03] For the Fall 2007 collection, titled Le Petit Mort, the two drew inspiration from "everything from very classic Irving Penn to a Versailles whore in an alley in Paris."cite web| author=Jade Chang| publisher= LA Times| title= Buddy system| url= http://www.latimes.com/features/printedition/magazine/la-tm-duos09mar04,1,7748562.story?coll=la-headlines-magazine&ctrack=1&cset=true | accessdate=2007-08-03]

In August 2007, Jovovich-Hawk participated with other designers to create a limited edition T-shirt for "Fashion Gives Back", "Glamour"'s initiative to help benefit the "Malaria No More" organization. For every T-shirt sold, "Malaria No More" would donate bed nets to women in Tanzania. [cite web| title= Jovovich-Hawk for Glamour Limited Edition Tee| publisher= shopbop.com| url= http://www.shopbop.com/shop/product_detail.jsp?PRODUCT%3C%3Eprd_id=845524441806196&FOLDER%3C%3Efolder_id=2534374302043503&fm=browse-category&ASSORTMENT%3C%3East_id=1408474395181057 | accessdate= 2007-09-13] cite web| title= Jovovich-Hawk| publisher= millaj.com| url= http://www.millaj.com/model/jovovich-hawk.shtml | accessdate= 2007-09-13] In early September, Jovovich-Hawk participated in the Mercedes-Benz Fashion Week in New York to showcase their Spring 2008 line. [cite web| title= Jovovich-Hawk: Mercedes-Benz Fashion Week Spring 2008| publisher= fashionweekdaily.com| url= http://www.fashionweekdaily.com/runway/fullstory.sps?inewsid=469626 | accessdate= 2007-09-17]

It was announced in late 2007 that Jovovich and Hawk signed a deal to design a diffusion collection for Target's Go International campaigns, following in the footsteps of Luella, Paul & Joe and Proenza Schouler.cite web| author=Helen Lee| publisher= SASSYBELLA.com| title= Jovovich-Hawk to design a collection for Target| url= http://www.sassybella.com/column/index.php/2007/09/01/jovovich-hawk-to-design-a-collection-for-target/ | accessdate=2007-09-02] In the winter of 2007, Jovovich and Hawk shot a TV commercial for the collection in Los Angeles which was then shown during the New York Mercedes Benz Fall '08 Fashion Week in February 2008. [cite web| title= Milla Jovovich fashions new Target | publisher= theenvelope.com| url= http://theenvelope.latimes.com/news/env-jovovich31-aug-31,0,1593414.story | accessdate= 2007-09-13] The collection debuted on March 2, 2008.

Jovovich-Hawk ceased operations as of mid-2008 [http://www.zimbio.com/Jovovich-Hawk/articles/19/Jovovich+Hawk+Close] .

References

External links

* [http://jovovich-hawk.com/ Official Website]
* [http://millaj.com/model/jovovich-hawk.shtml Jovovich-Hawk] at Milla Jovovich's Official Website
* [http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=75039950 Jovovich-Hawk] at Myspace