Fortune Battle of the Corporate Bands

The FORTUNE Battle of the Corporate Bands is an annual music competition for amateur company-sponsored bands in the United States and Australia. Created in 2001, the contest's proceeds benefit the Rock and Roll Hall of Fame in Cleveland, OH, which also serves as the location for the final round of the competition. The contest is currently sponsored by FORTUNE magazine, The International Music Products Association, Gibson Guitar Corporation, Continental Airlines, Air Products & Chemicals, KeyBank, and LavaWorld International.

The competition is sometimes billed as a “celebration of musicians with day jobs”. A requirement is that all participants must be amateur musicians, and at least 50% of a band’s members must work for the same company.

Contest origin and purpose

The Battle of the Corporate Bands was developed as a joint effort between FORTUNE Magazine and the Rock and Roll Hall of Fame and Museum to enhance the Museum’s profile in the business community. The two executives most responsible for its creation were Kip Meyer, Director of Integrated Programs for FORTUNE and FORTUNE Small Business magazines, and Steve Dobo, Director of Sponsorships and Promotions at the Rock Hall of Fame.

The competition serves multiple purposes. First, it serves as a fundraiser for the Museum’s Educational Fund. In the 2007 contest, each entrant submitted a $200 entry fee, and each finalist's company donated $7,300 to take part in the final round. The Museum also earns contributions from the competition's corporate sponsors and from ticket sales.

The contest also provides increased exposure to the companies which sponsor the bands, via the media attention generated by the contest, and via recaps of the contest that appear in FORTUNE magazine.

Contest format

The contest entry process begins early in the year, when bands submit a three-song CD to a panel of judges, typically due in late April. During the first three years of the contest, this panel selected the eight national finalists. For every year since then, the judging panel selects 18 bands to participate in one of three qualifying regional “Battles” which are held in the summer. Locations for the regional contests vary from year to year -- the 2007 regionals were held in Nashville, TN, Los Angeles, and Austin, TX. At each regional event, each of the six bands performs a 20-minute set, then the judges choose two national finalists. After all three regionals have been completed, the judges choose an additional one or two bands as "wild card" finalists.

In addition to these finalists, one last finalist comes from Australia. Beginning in 2004, Telstra, an Australian telecommunications and information services company, has sponsored their own national competition, called ROCKINC. The winner of ROCKINC automatically receives the eighth and final spot in the FORTUNE competition..

On the day of the finals, held at the Rock and Roll Hall of Fame in October, each band performs a 30-minute non-judged showcase for the public during the day. That evening, each band plays a 15-minute set for a panel of music industry judges. The judges will then select a winner, dubbed “The Best Corporate Band in America” for that year, along with 2nd and 3rd place winners.

Contest awards

Members of the winning band receive an expenses-paid trip to the annual NAMM Show, where they will be a featured performer. In 2007, Continental Airlines also awarded two airline tickets for each member of the winning band. The band also has its name and photo displayed at the Rock Hall of Fame for one year as part of a permanent exhibit honoring the event. The winning band also receives a "gold record" trophy, along with varsity jackets embroidered with their band's name and the contest logo. (The 2nd and 3rd place bands receive embroidered denim jackets). First-place bands are not allowed to enter the competition again.

Awards are also given to individuals for Best Guitarist, Best Bass Player, Best Keyboardist, Best Vocalist, Best Horn and Best Drummer. Since 2006, there has also been a "Fan's Choice Award", based on online voting.

Results

Trivia

* 2002 Best Guitarist, Ira Stanley, is still actively involved in music. He enjoys golfing very much. His favorite vacation spot is FLORIDA!!!He has a current web page listed here. http://rockinhorsetheband.com/

* One of the bands performing in the 2002 competition was HealthSouth’s "Proxy", whose members included CEO Richard Scrushy on guitar, CIO Ken Livesay on guitar, and CFO Bill Owens on drums. The following year, all three were indicted on federal charges of wire and securities fraud related to a major accounting scandal at HealthSouth. Livesay and Owens pled guilty and later testified against Scrushy. Scrushy was acquitted on these charges, but was later convicted of bribery.

* Just three weeks before his win for Best Horn in 2007, Grey's Matt Caporaletti was a champion on the TV game show "Jeopardy!". [http://www.j-archive.com/showplayer.php?player_id=4152]

References

External links

* [http://www.rockhall.com/fortunebattle/ FORTUNE Battle of the Corporate Bands] - official contest website
* [http://www.cnnmoney.com/fanschoice/ "Fan's Choice Award" website] - "Fan's Choice Award" website
* [http://www.rockinc.com.au ROCKINC] - Official website of the Australia competition
* [http://www.youtube.com/watch?v=XvwVPYiJmcg 2006 NBC "Today" show feature story about the competition]