WWMB

Infobox_Broadcast
call_letters = WWMB
city =
station_
station_slogan =
station_branding = CW 21
analog = 21 (UHF)
digital = 20 (UHF)
other_chs =
affiliations = The CW
network =
founded =
airdate = September 21, 1994
location = Florence/Myrtle Beach, South Carolina
callsign_meaning = Wow
We're
Myrtle
Beach
former_callsigns =
former_channel_numbers =
owner = SagamoreHill Broadcasting, LLC
"(operated by Barrington Broadcasting Company, LLC)"
licensee = SagamoreHill of Carolina Licenses, LLC
sister_stations = WPDE-TV
former_affiliations = independent (1994-1995)
UPN (1995-2006)
effective_radiated_power = 2090 kW (analog)
375 kW (digital)
HAAT = 567 m (analog)
580.5 m (digital)
class =
facility_id = 3133
coordinates = coord|34|22|2.7|N|79|19|48.4|W|type:landmark_scale:2000
homepage = [http://www.cwtv21.com/ www.cwtv21.com]

WWMB is the CW affiliate serving Florence, SC/Myrtle Beach, SC and Lumberton, North Carolina. The station is sister station of ABC affiliate WPDE-TV 15. Its transmitter is located near Floyd Dale, South Carolina.

Digital television

The station's digital signal is multiplexed:

Market

The Designated Market Area includes Darlington, Dillon, Florence, Horry, Marion, and Marlboro counties in South Carolina and Robeson and Scotland counties in North Carolina. The Nielsen Survey Area includes Chesterfield, Clarendon, Darlington, Dillon, Florence, Georgetown, Horry, Lee, Marion, Marlboro, Sumter, and Williamsburg counties in South Carolina and Bladen, Brunswick, Columbus, Hoke, Richmond, Robeson and Scotland counties in North Carolina.

News

In 1996, WWMB began airing a 10:00 newscast produced by their sister station WPDE-TV 15, an ABC affiliate. The News Channel 15 10 o'Clock News on TV-21 was anchored by Steve Hawley until he left WPDE in late 1996. The newscast was then anchored alternately by Dave Gilbert and Tiffany Cochran. After Cochran left WPDE and Gilbert died in 1997, the newscast was renamed the UPN 21 News at Ten and was anchored by Leo Stallworth and later by Audra Grant until going off the air in 2000. After three years off the air, the newscast returned as WPDE News Channel 15's News at Ten on UPN. Anchored by Jim Heath, this version of the 10:00 news features nightly segments such as "Say What?" and "Quick Hits". On September 18, 2006 with the launch of the CW network, the newscast was renamed to News Channel 15 News at 10 on CW 21. In 2007, WWMB added the first 7 am newscast in the Pee Dee and the Grand Strand, with a one hour extension of Good Morning Carolinas till 8 am.

CW Network

In September 2006 UPN and The WB merged to form The CW Television Network. The day after that was announced on January 24, 2006, sister station WPDE released a notice on its web site indicating WWMB would become the market's CW affiliate [http://www.wpde.com/viewarticle.asp?view=559] , however, this was a little premature. Over the next two months, the announcement of My Network TV and announcements of several digital subchannels and cable-only WB affiliates joining the CW made CW affiliation for WWMB seem less of a sure thing. Still, it was confirmed on April 10 that WWMB would indeed become the new affiliate for the CW.

Logo gallery

ee also

*The CW Television Network
*The United Paramount Network
*WPDE-TV 15

External links

* [http://www.cwtv21.com/ WWMB, CW21 Myrtle Beach]
*TVQ|WWMB
*BIA|WWMB|TV|TV