Lazy Days (RV dealer)

Lazy Days (RV dealer)

Lazy Days is the largest dealer of recreational vehicles (RVs) in the United Statesfact|date=May 2007.

Magazine

"RVLiving" was a lifestyle magazine published six times a year by Rodale Press Custom Publishing. It was published for Lazy Days and was distributed to Lazy Days customers, Rodale customers who owned an RV, and other RV enthusiasts throughout the United States. The premiere issue was published in May/June 2005 and the magazine enjoyed a circulation of approximately 150,000.

"Trailer Life" and "MotorHome Magazine" are a few notable competitors.

Each issue features a lavish interior photo shoot highlighting a new RV on the market, as well as product and gadget pages that spotlight handy and quirky new items perfect for RVers. The premiere issue won the Silver Award for Best Overall Design at the 2005 Pearl Awards (affectionately known as "the Oscars of custom publishing"fact|date=May 2007).

Despite winning twelve 2006 Magnum Opus custom publishing awards, "RVLiving" was discontinued in September 2006. Reaction was bittersweet and the staff splintered, with most moving on to other magazine publishing roles.

External links

* [http://www.rv-living.com "RVLiving"] Official website


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