- Playmobil
Playmobil (pronounced "play-mo-beel", and occasionally referred to as just Playmo) is a line of toys produced by the
Brandstätter Group (geobra Brandstätter GmbH & Co KG), headquartered inZirndorf ,Germany .New products and product lines developed by a 50-strong development team are frequently introduced by Brandstätter. Some of these, such as promotional products, are only produced in limited quantities. For example, Playmobil introduced limited edition sets with the
logo s of seven different airlines, sold only aboardflight s and induty-free shop s. These practices have given rise to a sizable community of collectors. Collector activities extend beyond collecting and free-form play with Playmobil and include customization,miniature wargaming , and creation of photo stories andstop motion films. Playmobil people are approximately 3 inches tall and are a 1:24 scale, or G scale.History of Playmobil
Hans Beck (b. 1929) is often called "The Father of Playmobil." Beck received training as a cabinetmaker but worked simultaneously onmodel airplane s, a product he pitched to the company geobra Brandstätter. The owner of the company,Horst Brandstätter , asked him to develop toy figures for children instead.Beck spent three years developing what became Playmobil. Beck conducted research that allowed him to develop a toy that would not be too complex but nevertheless flexible. Playmobil hands were capable of gripping and holding objects. The toy, at 7.5 cm, would also fit in a child's hand and its facial design would be based on children's drawings (large head, big smile, no nose). "I would put the little figures in their hands without saying anything about what they were," Beck remarked. "They accepted them right away....They invented little scenarios for them. They never grew tired of playing with them." [http://csmonitor.com/cgi-bin/durableRedirect.pl?/durable/1997/10/07/home/home.1.html] .Earlier figures had arms of one piece and another piece for the legs.Later sets allow hand rotation.
The
1973 oil crisis made it possible for Playmobil to be considered a viable product. Rising oil prices imposed on Geobra Brandstätter, for whom Beck worked asHead of Development , demanded that the company turn to products that required less solid plastic material (during the 1960s, the company had been producinghoola-hoop s and large plastic toys).In 1974, the company put the series on show in its display rooms. Initial visitors were reluctant to accept the toy. Nevertheless, the toy was shown at the International Toy Fair in
Nuremberg , which was taking place that same year. The toy remained popular with children. A Dutch firm subsequently agreed to buy a whole year's production.Playmobil began to be sold worldwide in 1975.
Playmobil
pop-up book s, in which buildings and settings corresponded to the height of actual Playmobil figures, were sold for a time, as well as a series ofcomic books ,coloring book s, andpuzzle s.Playmobil has been a successful toy line for more than 25 years and they have been a major competitor to
Lego toys. Examples of directly competing toys in both their product line are not hard to find. Within the limitations of the Playmobil toy world, the Playmobil toys are usually realistic, and present accurate representations of arms, armor, costumes, and tools from a recognizable time period. Especially notable for a fine attention to detail are the modern construction and city life toys (cars, cranes, fire-engines, trains, boats, etc.).Playmobil toys are specifically aimed at children from the ages of six to twelve. The company believes that older children tend not to play with these types of toys and so it has resisted creating toys from other, less well known, historical time periods. However, many adults own or collect Playmobil and make movies with the toys.
The history of Playmobil: issues, controversies, authorized and unauthorized figures
* The first Playmobil sets were themed around Native Americans,
construction worker s andknight s. The first construction worker set included awheelbarrow , aroad roller , tentraffic cone s, as well as three crates holding 18 bottles ofbeer . The German Ministry of Youth intervened in response to this set's packaging, which showed two Playmobil figures discussing their beer consumption (-"That's my fifth bottle today." -"Don't worry, we've got enough beer.") [ [http://women.timesonline.co.uk/tol/life_and_style/women/the_way_we_live/article3831553.ece The dark ages - Times Online ] ]
* In Spain, they were licensed byFamosa , a leading dollmaker, and marketed as "los clicks de Famobil". Spanish package marked the quantity of male dolls ("clicks") and females ("clacks"). Females are distinguished by hairdo and a wider chestpiece suggesting a skirt.
* In the seventies, Playmobil was licensed by a company called Lyra inGreece .
* InArgentina Playmobil is licensed by Antex, for distribution in South American markets. Former South American licensees includedBrazil 's Troll, Estrela, Industria de Brinquedos do Amazonas andPeru 's BASA.
* From 1976 to 1980, Playmobil was licensed byLouis Marx and Company in theUnited Kingdom and sold under the brand name Playpeople.
* In 1978,Schenk , a Hungarian firm, began reproducing bootleg Playmobil figures. They had not received any authorization or license from geobra Brandstätter. Schenk produced exact copies of the original toy, though some sets were modified to create new types of sets, usually military, from Hungarian history. Thus, Schenk produced theHussar (Huszár), from the period of the Hungarian War of Independence and the Hungarian hussar series (Magyar huszár sorozat). Other sets included theAustria n soldier (Osztrák), Turkish soldier (Török),William Tell (Tell Vilmos), and theHunyadi series (Hunyadi sorozat). Schenk figures, like the early Playmobil figures, do not have moveable hands. But unlike the Playmobil horses, the Schenk horses do not have moveable heads. Schenk figures also bear different colors from their Playmobil counterparts. They were also made with inferior plastic. Following the collapse ofcommunism , a 1995 court ruling forbade the manufacture and distribution of the Schenk figures. The owner of Schenk, Károly Schenk, was allowed to sell of his remaining toy figures only in Hungary until March 1996. However, Schenk bootlegs may still be available in toy shops in Hungary. You can see a famous and rare collection of Schenk reproductions by [http://www.tricornejock.com/html/les_photos.html Tricornejock] (Playmobil and no authorized reproductions of Playmobil). Bootleg sets have been manufactured and sold inChina . These sets are not marketed as Playmobil, though they are identical in terms of appearance (but not in regards to quality). Sets include a "Noshery" (fast food eatery), "Pirate Island," and medieval figures. [http://www.playmofriends.com/forum/index.php?topic=617.0]* In 1982,
McDonald's ceased distribution and promotion of Playmobil at its restaurants after tests showed that the toy failed to comply withConsumer Product Safety Commission tests designed to prevent children under three from choking on dangerous items (The Playmobil toys, however, were not involved in any reported choking incidents). The five Playmobil toys that were to be distributed nationwide included a Sheriff, Indian, Sheriff's Horse, Umbrella Girl and Farmer. Approximately 10 million of the Sheriff and Indian Playmobil toys were actually distributed fromOctober 22 throughNovember 1 ,1982 . McDonald's customers with children under three who received these toys were advised to discontinue their use and return the toys to a McDonald's in exchange for a Desserts, a cone, or a refund.
* Over the years, some proposed sets have included Chinese Railroad Workers and a Grave Digger for the Western theme, as well as a MedievalTorture Room. Prototypes were made. However, these sets were considered insensitive and inappropriate for young children, and were never released. [ [http://www.collectobil.com/guide/faq03.html#prototypes Collectobil - FAQ part 3 - Assortment Questions ] ] There are however sets including ghosts and a mummy containing a skeleton.* In 2004
BMW licensed the familiar Playmobil look and feel to release an exclusiveBMW Z4 done in Playmobil scale. It also came with two Playmobil passengers. Originally, the only way to get one of these Z4s (available in deepred orblue ) was to take a test drive at a BMW dealership inGermany . Shortly thereafter, versions in a pale yellow oreggshell blue were available inEurope an toy stores. Though not manufactured by Playmobil, they were officially licensed. A similar product is still available on BMW's website for $35.00 usd* In 2006 and 2007 Reproductions sets have been manufactured in
China and sold inEurope . These sets are not marketed as Playmobil, though they are identical in terms of appearance (but not in regards to quality). Sets include a front end loader (box), fork lift truck (Box) and someknight sets (Blister).Playmobil themes
Current
*1-2-3
*Adventure
*Airport
*Christmas
*Circus
*City Life
*Construction
*Dollhouse
*Easter
*Egyptians (only in Germany and select European countries)
*Fairy Tale
*Farm
*Horse Farm
*Hospital
*Knights
*Leisure
*Magic Castle
*Micro
*Modern Living
*Pirates
*Police
*Rescue
*Romans
*Special
*Sports
*Superset
*Transport Port
*Transport Train
*Wedding
*Waterworld
*Water Zoo
*ZooDiscontinued
*Antarctic
*City Service
*Color
*Gifts
*Halloween
*Jungle
*Magic
*Old Houses
*Outdoor
*Playmospace
*Racing
*Romani Circus
*Safari
*Space
*Television
*Traffic
*Train
*Vikings
*Winter Sports
*WesternPlaymobil FunParks and FunStore
*
Athens ,Greece
*Malta
*Orlando, Florida , USA -- closed in 2007.
*Palm Beach Gardens, Florida , USA
*Paris ,France
* Zirndorf, Germany
* FunStore Woodbridge,New Jersey , USAPlaymobil movies
Using the technique of stop-motion, fans have created a number of films with Playmobil. Directors' names are in parentheses.
* [http://www.peteandrob.com The Adventures of Pete & Rob] , Several short Flash stop-motion films (P. Roessler)
* [http://svencentral.com/movies/page94/bloodysnow.html Bloody Snow] , a Western (Sven van der Hart)
* [http://svencentral.com/movies/page95/vikingfilm.html The Viking Five] , a comedy (Sven van der Hart)
* [http://svencentral.com/movies/santasnewride/index.html Santa's New Ride] , a comedy (Sven van der Hart)
* [http://www.capuchinfilms.com The Fountain of Youth] , a medieval epic (Paul Morris)
* A variety of Playmobil movies at [http://www.collectobil.com/collectofun/theatre/index.html Collectobil] including:
**"Heir to the Throne", a medieval epic, and
**"The Three Bandidos", a Western (both directed by Joshua Deicken).
*Macromedia Shockwave films spoofing the "Blair Witch Project " can be found at [http://www.geocities.com/~jonesmeister/blairmobil.html Blairmobil] (Andrew Jones)[http://www.redparrotstudios.tk/]
Playmobil video games
* "
Alex Builds his Farm ": A game for young children helping Alex throughout the farm.
* "": When Hype is cast back into time by an evil dragon knight he must strive hard to find the jewels that will take him forward through time, Gogoud, a magician, also plays a part in the story by helping Hype.
* "Laura's Happy Adventures ": A magical adventure set in and around the Playmobil Doll's House that begins when Laura discovers an enchanted diamond in her grandfather's rock collection.Playmobil in art
* German artist
Loka Daun and Austrian art groupmonochrom created [http://www.monochrom.at/spezialeinheit/ "Bio Squad"] , a satirical photo series dealing withbiological warfare .* New York City-based artist Nick Musaelian created [http://nickmusaelian.com "The Little Nietzsche"] paintings in which Playmobil people act out Zarathustra's words.
Playmobil in the media
* The Brazilian
soap opera "Bang Bang" featured an opening sequence with toys that clearly resembled Playmobil's Old West collection (which were very popular inBrazil during the 1980s).
*A very popular comedy inGreece , "Sto Para Pente" (2005-2007), also used Playmobil-like characters, which resembled the leading actors in the opening sequence.
*"Robot Chicken " episode 216 included a Playmobil sketch including the "Playmobil Mansion" and a character appearance byHugh Hefner , who also lent his voice.
* In the movie "Searching for Bobby Fischer " there are some scenes with Playmobil in it.Playmobil in music video
*
Venus Hum made a video for their song, [http://venushum.com/sections/media/videos/fightfolo.mov "Fighting For Love"] , with Playmobil characters in it.System X
System X is a line of building products for Playmobil. It consists of wall-like pieces, roof pieces, floor pieces, blocks, and connecting pieces.Fact|date=June 2008
References
See also
*
Kubrick (toy)
*Minifigure External links
* [http://www.playmoboys.com/ Playmoboys] site and community forum
* [http://www.playmobil.com/index.html Playmobil official homepage]
* [http://www.claudia-schott.de/ Claudia Schott Collectorpage]
* [http://www.collectobil.com/ Collectobil]
* [http://www.gardenwargaming.com/ Gardenwargaming.com]
* [http://perso.orange.fr/ludoplaymo/ Ludoplaymo]
* [http://www.tricornejock.com/ Tricornejock] Playmobil and unauthorized reproductions sets of Playmobil
* [http://www.playmoboard.com/ Playmoboard] community forum
* [http://www.playclicks.com/ Playclicks] community forum
* [http://www.playmofrance.net/ Planète Playmo] community forum
* [http://www.playmofriends.com/ PlaymoFriends] community forum
* [http://www.Klickywelt.de/ Klickywelt] community forum
* [http://www.playmo-portal.com/ Playmo-Portal] community forum (closed 07/07)
*nl icon [http://www.laughinggiraffe.com/ Laughing Giraffe] community forum
* [http://playmobeach.com/ PlaymoBeach.com] list of links
* [http://www.millionaireplayboy.com/toys/playmobil.php MillionairePlayboy.com] playmobil articles
* [http://www.playmobildirect.co.uk/ PlaymobilDirect]
* [http://www.playmoblog.com/ Playmoblog] Playmobil news with a USA focus
* [http://playfotomobil.com Playfotomobil] Web of playmobilHistory of Playmobil sources
* [http://www.best-german-gifts.com/playmobil-toy.html Playmobil Toys Article]
* [http://csmonitor.com/cgi-bin/durableRedirect.pl?/durable/1997/10/07/home/home.1.html Ruth Walker "One Man's Tiny Plastic Universe," Christian Science Monitor, 1997]
* [http://www.corporate.basf.com/en/stories/wipo/playmobil/story.htm?id=iMIuq8DPRbcp1hM The swashbuckling Playmobil pirate captures children's imaginations]
* [http://www.keepkidshealthy.com/recalls/toys/82046.html McDonald's Voluntarily Stops Playmobil Promotion And Recalls; November 3, 1982]
* [http://www.collectobil.com/guide/schenk.html Schenk Bootlegs Playmobil in Hungary]
Wikimedia Foundation. 2010.