Schecter Guitar Research

Infobox Company
company_name = Schecter Guitar Research
company_
company_type = private company
genre =
foundation = Van Nuys, California, United States (1976)
founder = David Schecter and Ryan Wilkins
location_city =
location_country =
location = 1840 Valpreda Street Burbank, California 91504 United States
origins =
key_people = David Schecter (founder) Hisatake Shibuya (entrepreneur/owner) Michael Ciravolo (president)
area_served = Worldwide
industry = musical instruments
products = Electric guitar Bass guitar Steel-string acoustic guitar
services =
revenue =
operating_income =
net_income =
num_employees =
parent =
divisions =
subsid = Daisy Rock Guitars
owner = Hisatake Shibuya
company_slogan =
homepage = [http://www.schecterguitars.com www.schecterguitars.com]
dissolved =
footnotes =

Schecter Guitar Research, or commonly known as just Schecter, is an American guitar manufacturer. The company was founded in 1976 by David Schecter and originally only produced replacement parts for existing guitars from manufacturers such as Fender and Gibson.Citation|last=Gill|first=Chris|date=September 2006|title=Schecter: A Guitar History|magazine=Guitar World|volume=27|issue=9|pages=76–80] Today, the company mass-produces its own line of electric guitars, bass guitars, and steel-string acoustic guitars.

History

Custom shop days, 1976 – 1983

In 1976, David Schecter opened Schecter Guitar Research, a repair shop in Van Nuys, California. The modest repair shop manufactured replacement guitar necks and bodies, complete pickup assemblies, bridges, pickguards, tuners, knobs, potentiometers, and other miscellaneous guitar parts. Eventually, Schecter Guitar Research offered every part needed to build a complete guitar. It supplied parts to big guitar manufacturers such as Fender and Gibson and to custom repair shops which were building complete guitars out of Schecter parts. By the late 1970s, Schecter offered more than 400 guitar parts, but did not offer any finished instruments.

In 1979, Schecter offered for the first time its own fully-assembled electric guitars. These guitars were custom shop models based on Fender designs. They were of very high quality, very expensive, and were sold only by twenty retailers across the United States.

In September 1979, Alan Rogan, the guitar tech at the time, for Pete Townshend of The Who, picked up a custom shop Schecter guitar. It was a Fender Telecaster-style guitar with two humbucking pickups and a Gibson Les Paul-style pickup selector. Townshend immediately fell in love with it, and it became his main stage guitar. He later had several similar instruments built from Schecter parts and assembled by Schecter and U.K. based guitar maker Roger Giffin. Townshend last used a Schecter on stage at The Who's 1988 appearance at the BPI Awards Show although his brother Simon Townshend, part of The Who's touring band since 2002, often plays one of these guitars during Who concerts.

In 1980, Mark Knopfler of Dire Straits used Schecter Stratocaster-style guitars to record the band's third album, "Making Movies". Mark Knopfler owned many Schecter guitars, including one finished in Candy Apple Red with a 21-fret maple neck/fretboard without dot markers, white pickguard, gold-plated hardware, master volume and tone controls. This instrument would become his main guitar for live and studio use until 1987. In 2004 one of his Schecters, a Stratocaster-style guitar with a tobacco sunburst finish, was sold at an auction for over $50,000, the highest amount ever paid for a Schecter guitar.

Texan ownership and mass production, 1983 – 1987

By 1983, Schecter had reached its custom shop production limit and could no longer meet demand. That year, Schecter was purchased by a group of Texan investors who wanted to build upon the reputation of the quality Schecter. The investors moved the company to Dallas, Texas. The Texan owners produced quality guitars under the Schecter name for less than five years.

In 1984, Schecter introduced at the winter NAMM show, twelve new guitars and basses, all based on Fender designs. The most popular of these guitars was a Telecaster-style guitar similar to those that Pete Townshend played, known unofficially as the "Pete Townshend model" (although Pete Townshend never endorsed these models). During this period, Schecter managed to sign one notable endorsee, Yngwie Malmsteen. Schecter built several custom guitars for Yngwie Malmsteen, which featured scalloped necks and reverse headstocks.

Eventually, the "Pete Townshend model" became known as the Saturn, and the company's Stratocaster-style guitar became known as the Scorcher.

Hisatake Shibuya and reform, 1987 – present

In 1987, the Texan investors sold the company to Hisatake Shibuya, a Japanese entrepreneur who also owned the Musicians Institute in Hollywood and ESP Guitars (Schecter Guitar Research and ESP Guitars have remained to this day separate entities). Under the ownership of Hisatake Shibuya, the Schecter company was moved back to California and slowly began to rebuild its reputation. Hisatake Shibuya returned the company to its custom shop roots and devoted all its efforts to manufacturing high-end, expensive custom instruments.

Schecter guitars were once again only available from a few retailers, one of them being Sunset Custom Guitars located in Hollywood, which Hisatake Shibuya also owned. Sunset Custom Guitars happened to be the place where Michael Ciravolo, the future president of Schecter Guitar Research, worked.

In 1995, Schecter introduced the S Series guitars and basses, which were again Fender-style guitars with an average price of $1,295. In 1996, Hisatake Shibuya asked Michael Ciravolo to become Schecter's president and run the company. Michael Ciravolo was an experienced musician himself and brought to the company many well-known musicians with him as endorsees, such as Robert DeLeo of Stone Temple Pilots, Jay Noel Yuenger and Sean Yseult of White Zombie.

Michael Ciravolo never truly liked Fender designs and thus wanted to distance the company from its past Fender-style designs. To do so, he added the Avenger, Hellcat, and Tempest models to the Schecter catalog. Also, he wanted to reach out to the new generation of musicians who were ignored by most major guitar manufacturers. However, at this point the company was only producing expensive, custom shop models. Schecter's maximum output was forty guitars a month. To realize his vision, Ciravolo began searching for a factory that could mass-produce Schecter guitars and maintain high quality standards.

In 1997, Michael Ciravolo met with several Asian guitar manufacturers at the Tokyo Music Festival and finally decided on a factory located in Incheon, South Korea, though, not known for sure,it could be the electric Guitar factory of Cort. The guitars would be built in the South Korea factory and then they would be shipped to the U.S. to be setup in a Schecter shop. At summer NAMM in 1998, Schecter introduced the Diamond Series, which included six affordably priced non-custom guitars.

In 1999, Schecter added the seven string A-7 Avenger guitar to the Diamond Series. It also introduced the C-1, which was debuted by Jerry Horton in Papa Roach's "Last Resort" music video. Today, the company mass-produces affordable, non-custom guitars under the Diamond Series and continues to build expensive, handmade, custom models.

Diamond Series

The Diamond Series was first introduced in 1998, and consists of all the non-custom, mass-produced Schecter models. [cite web|url=http://www.guitarplayer.com/story.asp?sectioncode=2&storycode=15002|title=Schecter Turns 30|accessdate= 2007-04-15|author=Molenda, Michael|month=August | year=2006|publisher=guitarplayer.com] The Diamond Series is further divided into groups of guitars which share common design characteristics. Schecter has stated that it will not customize any Diamond Series guitar upon request, thus any Diamond Series guitar is sold "as it is".

One of the best known guitars made by Schecter, are their C-1 series, including the Shedevil.

Guitar

The Diamond Series electric guitars consist of the following:

* 006 Deluxe
* 006 Elite (discontinued as of 2008)
* 006 Extreme (not available in the United States)
* 006 Hellraiser
* 007 Elite (discontinued as of 2008)
* A-7 (discontinued)
* Acoustic Elite (discontinued as of 2008)
* Avenger Hellraiser
* Avenger Hellraiser FR (available exclusively at Drum City - GuitarLand, Inc.)(discontinued)
* Avenger "The Texas Chainsaw Massacre: The Beginning" (only made in 2007)
* Banshee (discontinued as of 2007)
* Black Hawk
* C-1
* C-1 30th Anniversary Model (only made in 2006)
* C-1 Artist Limited Edition (available exclusively at Musician's Friend, Guitar Center, and a few other select dealers)
* C-1 Blackjack
* C-1 Blackjack ATX (new model for 2008)
* C-1 Blackjack ATX FR (new model for 2008)
* C-1 Blackjack EX Baritone
* C-1 Blackjack FR (new model for 2008)
* C-1 Classic
* C-1 Custom XXX (only made in 2005)
* C-1 E/A (discontinued as of 2008)
* C-1 Elite (discontinued as of 2008)
* C-1 Exotic (only made from 2005 - 2006)
* C-1 Exotic Star (new model for 2007)
* C-1 FR
* C-1 Hellraiser
* C-1 Hellraiser FR
* C-1 Jolly Roger Limited Edition (only made in 2005)
* C-1 Lady Luck (new model for 2007)
* C-1 Plus
* C-1 Shedevil (new model for 2007)
* C-1 Shedevil FR (available exclusively at Drum City - GuitarLand, Inc.) (new model for 2008)
* C-1 Special (discontinued as of 2007)
* C-1 Stealth (discontinued)
* C-1 Tremolo (only made in 2006)
* C-1 XXX
* C-5 Celloblaster (discontinued)
* C-7
* C-7 Blackjack
* C-7 Blackjack ATX (new model for 2008)
* C-7 FR
* C-7 Hellraiser
* C-7 Hellraiser FR (new model for 2008)
* C-7 Jeff Loomis Signature Hellraiser (New: March '08)
* C-7 Plus (discontinued)
* C/SH-1 (discontinued as of 2007)
* C/SH-12 (only made in 2007)
* Corsair
* Corsair Bigsby
* Damien-6
* Damien-7(discontinued)
* Damien-FR
* Damien-7 FR (new model for 2008)
* Damien B-2 (new model for 2008)
* Damien B-2 FR (new model for 2008)
* Damien Special (new model for 2008)
* Damien Special FR (new model for 2008)
* Demon (not available in the United States)
* Demon-FR (not available in the United States)
* Demon-7 (not available in the United States)
* Demon-7 FR (not available in the United States)
* Devil Custom (new model for 2008)
* Devil Spine (new model for 2008)
* Diamond ACS Acoustic (discontinued as of 2008)
* Gryphon Limited Edition (discontinued as of 2008)
* Gryphon-7 (discontinued)
* Hellcat (discontinued as of 2008)
* Hellcat VI
* Hollywood Classic (new model for 2008)
* Hot Rod '39 (discontinued)
* Jerry Horton C-1 (Jerry Horton signature model) (discontinued)
* Jerry Horton Tempest (Jerry Horton signature model) (only made in 2007)
* Loomis 7 (Jeff Loomis signature model)
* Loomis 7 FR (Jeff Loomis signature model)
* Omen-6
* Omen-6 Extreme (not available in the United States)
* Omen-6 FR (not available in the United States)
* Omen-6 FR Extreme (not available in the United States)
* Omen-7
* Omen-7 Extreme (not available in the United States)
* Porl Thompson Corsair Bigsby (Porl Thompson signature model) (new model for 2007)
* PT
* PT 30th Anniversary Model (only made in 2006)
* PT Custom (discontinued)
* PT Elite (discontinued)
* PT Fastback
* PT Blackjack (discontinued)
* PT "Bottoms Up!" (Aviation Collection model, only made in 2006)
* Raider
* Raider-FR
* Revenger
* Revenger FR
* RS-1000 (Robert Smith signature model)
* S-1
* S-1 30th Anniversary Model (only made in 2006)
* S-1 DLX (discontinued)
* S-1 Elite (discontinued as of 2008)
* S-1 Blackjack
* S-1 Hot Rod (discontinued)
* S-1 Scorpion Tribal Deluxe (not available in the United States)
* S-1 Scorpion Tribal Doubleneck (discontinued as of)
* S-1 "Bada Bling" (discontinued)
* S-1 "Black Widow" (only made in 2005)
* S-1 "RAF Spitfire" (Aviation Collection model, only made in 2006)
* S-1 "The Devil's Rejects" (only made in 2007)
* S-1 "Vampirella" (discontinued)
* Spitfire-6 (discontinued)
* Stargazer (new model for 2008)
* Stargazer 12 (new model for 2008)
* Stiletto 6 FR (new model for 2008)
* Stiletto Classic (new model for 2008)
* Sunset Deluxe (new model for 2008)
* Sunset Hellraiser FR (new model for 2008)
* Sunset Custom (available exclusively at Drum City - GuitarLand, Inc.)
* SW-3500 (discontinued as of 2007)
* Synyster Custom (White w/ Gold Stripes, only 100 made)
* Synyster Custom (Synyster Gates signature model)
* Synyster Standard (Synyster Gates signature model)
* T-1M33 (discontinued)
* Tempest 30th Anniversary Model (only made in 2006)
* Tempest Blackjack
* Tempest Classic (discontinued as of 2007, returned in 2008)
* Tempest Custom
* Tempest Deluxe (discontinued)
* Tempest Extreme (not available in the United States)
* Tempest Hellraiser
* Tempest "A-10 Warthog" (Aviation Collection model, only made in 2007)
* Tempest "Briana Banks" (available exclusively at vividguitars.com)
* Tempest "Jager Music Tour" Limited Edition
* Tempest "Los Angeles Kings" Limited Edition
* Tempest "Midway" (Aviation Collection model, only made in 2006)
* Tempest "New Orleans Saints NFL Katrina Relief" (only made in 2005)
* Tempest "Stefani Morgan" (available exclusively at vividguitars.com)
* Traditional 30th Anniversary (only made in 2006)
* T/SH-1 Semi-Hollowbody (discontinued as of 2007)
* T/SH-12 Semi-Hollowbody (discontinued as of 2007)
* Ultra (discontinued as of 2008)
* Ultra III
* Ultra "F-117 Stealth" (Aviation Collection model, only made in 2007)
* Ultra "P-51" (Aviation Collection model, only made in 2006)
* Ultracure (Robert Smith signature model)
* V-1 Hellraiser (new model for 2008)
* V-1 Hellraiser FR (new model for 2008)
* V-7 (discontinued)
* Vengeance Custom (Zacky Vengeance signature model)
* Vengeance Standard (Zacky Vengeance signature model, only made in 2007)
* ZV Special (Zacky Vengeance signature model, new model for 2008)

Bass

The Diamond Series electric bass guitars consist of the following:

* Omen Series = Omen-4, Omen-5, Omen-8
* C Series = C-4, C-5
* Model-T Series = Model-T
* Stiletto Series = Custom-4, Custom-5, Custom-6, Deluxe-4, Deluxe-5, Elite-4, Elite-5, Stiletto Extreme-4, Stiletto Extreme-5, Studio-4, Studio-5, Studio-6, Studio-8
* Diamond J Series = Diamond J
* Extreme Basses = Stiletto Extreme-4, Stiletto Extreme-5
* 00 Series = 004 Series
* Hellraiser Series = Hellraiser-4, Hellraiser-5
* Damien Series = Damien-4, Damien-5
* Gryphon Series = (Limited US 'Guitar Center' run)
* Ultrabass = (discontinued)

Notable musicians

Over the years Schecter has attracted a large number of notable musicians to use its products and many of those musicians have signed endorsement agreements with Schecter.

Some notable musicians who use, or have used Schecter guitars or basses include:
* Matthew Bellamy of MUSE
* Adam Gontier of Three Days Grace
* Billy Corgan of the Smashing Pumpkins
* Robert DeLeo of Stone Temple Pilots
* Simon Gallup of The Cure [ [http://www.schecterguitars.com Schecter Guitar Research ] ]
* Richard Jones of Stereophonics [ [http://www.schecterguitars.com Schecter Guitar Research ] ]
* Mark Knopfler of Dire Straits
* Charles Levy of Thrill Kill Kult [ [http://www.schecterguitars.com Schecter Guitar Research ] ]
* Sean Danielsen of Smile Empty Soul
* Shaun Morgan of Seether [ [http://www.celebritygenius.com/Seether/biography.html?title=Shaun_Morgan Seether Biography, Profile, Filmography, Discography and more ] ]
* Paul Raven of Killing Joke/ Ministry (band) [ [http://www.schecterguitars.com Schecter Guitar Research ] ]
* Robert Smith of The Cure
* Pete Townshend of The Who
* Eddie Vedder of Pearl Jam
* Jeff Loomis of Nevermore
* Jerry Horton of Papa Roach
* Synyster Gates of Avenged Sevenfold
* Zacky Vengeance of Avenged Sevenfold
* Samuli Hyttinen of Medicated

Trivia

* Schecter Guitar Research was the first guitar manufacturer to offer black chrome hardware.

* Sometime around 1976, David Schecter designed a pickup with the same dimensions as Fender pickups that could allow humbucking and near single-coil tones. A similarly designed pickup system is still in use today by many companies. For example, some Schecter guitars are fitted with two humbuckers, but instead of having a normal three-way pickup selector, a five-way pickup selector is installed, which allows you to select a humbucker or coil tap it to recreate single coil tones.

References

* Gill, Chris. "Schecter: A Guitar History." "Guitar World", September 2006. Vol. 27/No. 9. Pgs. 76 - 80.

Footnotes

External links

* [http://www.schecterguitars.com www.schecterguitars.com]