Up to eleven

"Up to eleven" or "these go to eleven" is an idiom from popular culture which has come to refer to anything being exploited to its utmost abilities, or apparently exceeding them, such as a sound volume control. Similarly, the expression "turning it up to eleven" may refer to the act of taking something to an extreme. In 2002 the phrase entered the "Shorter Oxford English Dictionary" with the definition "up to maximum volume." [http://www.timesonline.co.uk/printFriendly/0%2C%2C1-3564-427663%2C00.html "Tardis lands in dictionary of today"] by Alan Hamilton "Times Online" September 26, 2002]

The phrase was coined in a scene from the 1984 mockumentary/rockumentary "This Is Spinal Tap" by the character Nigel Tufnel, played by Christopher Guest. In this scene Nigel gives the rockumentary's director, Marty DiBergi, played by Rob Reiner, a tour of his stage equipment. While Nigel is showing Marty his Marshall guitar amplifiers, he points out one in particular whose control knobs all have the highest setting of eleven (unlike standard amplifiers, whose volume settings are typically numbered from zero to ten), believing that this numbering actually increases the volume of the amp ("It's one louder."). When Marty asks why the ten setting is not simply set to be louder, Nigel pauses, clearly confused, before responding, "These go to eleven". [http://www.imdb.com/title/tt0088258/quotes Memorable Quotes from This Is Spinal Tap] "IMDB.com"] [http://corky.net/scripts/ThisIsSpinalTap.html The Script to This is Spinal Tap, v3.] ]

The phrase is also used in a derogatory sense when referring to a person's lack of common sense. To say "His amp goes up to eleven" is to imply that regardless of the extent to which you explain or "dumb down" a seemingly simple concept to someone, that person will never be capable of understanding.fact|date=October 2008

Usage in culture

*Some amplifiers did feature a scale that extended beyond ten. Between the years of 1949 and 1964, the Fender Electric Instrument Manufacturing Company produced the Fender Champ which had volume settings ranging from one to twelve. [http://www.ampwares.com/ffg/champ_800.html The Fender Amp Field Guide] 1948-1949 Champion 800]

*Marshall Amplification introduced the JCM900 amplifier in 1990 with knobs going to twenty. Christopher Guest, playing Nigel Tufnel, participated in the marketing for this amplifier; appearing at the publicity party for the product as well as in magazine advertisements. His catch phrase on the print advertising was "That's nine more, innit?". Nigel claimed to also have a special model that goes to infinity, with the knob spinning around and around as though it's broken. [http://spinaltapfan.com/atozed/TAP00160.HTM Spinal Tap A to Zed] ]

*In July 2006, Microsoft.com featured a promo for Windows Media Player 11 that said to "Turn it up to 11" and pictured the WMP 11 Play button surrounded by numbers and tick marks, making it into a dial that ends at 11.Fact|date=July 2008

*Roku media hubs have volume sliders that go to 11.

*In the game "Guitar Hero", during the load screen before each playable song, a randomly selected message is displayed on an animated amplifier. While the player waits for the song to load, the controls on the animated amp move up in succession, ending at 11, in reference to Nigel's amp.Fact|date=July 2008 One of the random messages also reads, "Eleven IS louder than ten." In Neversoft's opening cinematic in "Guitar Hero III: Legends of Rock", the guitarist turns his amp that goes up to eleven, but the number 11 is covered with a sticky note reading 12. In all Guitar Hero games, the audio option slidebars all have a scale of one to eleven.Fact|date=July 2008

*In the episode "The Lazarus Experiment" of Doctor Who the Tenth Doctor can be heard saying "We need to turn this up to 11" as he uses his Sonic Screwdriver to increase the volume of the church organ he is playing in order to defeat the mutated Professor Richard Lazarus.

*Dr Gregory House of the eponymous American medical drama has referenced going to eleven on no fewer than three occasions. In the episode entitled "TB or Not TB", he asks if the control for the tilt table goes up to eleven. In "Informed Consent", when making a 71 year old run on a treadmill, he comments "We're turning that dial all the way to 11", and uses similar phrasing in "Words and Deeds" in reference to electroshock therapy: "...and we'll crank the dial to 11".

*Beck included the lyric, "Boyz / Turning jams up to eleven" on "Boyz", a song recorded for the 2000 compilation, "At Home With the Groovebox".

*Swedish band Blindside has a song titled "Pretty Nights" that includes the lyrics "Who touched the volume knob / Has it always been this loud ... Does this one go to eleven?"

*In an episode of Good Eats with Alton Brown, Alton asks for a toaster from a scientist, and he brings out a very modified and outlandish toaster. When Alton says it is too much, the "scientist" exclaims, "But it goes up to eleven!"

*In commercials for "Kidz Bop 11", the announcer exclaims "Watch Out Kids! This One Goes To Eleven!"

*The now defunct Working Designs had "Our games go to 11!" as their slogan.Fact|date=July 2008

*In an issue of the New Musical Express, there was a feature called "This One Goes To Eleven: the loudest songs of all time", which were rated out of eleven for loudness, complete with an amp dial pointing to the correct number.Fact|date=July 2008

*New Jersey band A Static Lullaby has a song titled "We Go To Eleven" on their 2003 album "...And Don't Forget to Breathe".

*The Big and Rich song "Loud" has a line in it's chorus: "The party wont be revin' till we crank it to eleven" [http://www.dapslyrics.com/display.php?sid=19477 Big & Rich, "Loud" lyrics] ]

*Knoxville-based rock band Superdrag opens their "Last Call for Vitriol" release with a song titled, "Baby Goes to Eleven".

*The BBC iPlayer has a volume slider that goes from 0 to 11.

*The video game Spore features a "weapon" for space vehicles that is a set of four loudspeakers named "Goes to 11".

References

ee also

*Loudest band in the world
*Loudness war
*Spinal Tap