Proton Persona

Infobox Automobile

Proton Gen-2 hatchback, with an added boot, slightly extended roof-line and higher profile tyres.
name = Proton Persona
manufacturer = Proton
aka = Proton Gen-2 Persona (UK)
production = 2007–present
class = Compact
platform =
layout= FF layout
body_style = 4-door saloon
engine = 1.6 L "Proton Campro engine" I4
transmission = 5-speed manual
4-speed automatic
weight = convert|1243|kg|lb|0|abbr=on
predecessor = Proton Wira
related = Proton Gen-2
Proton Waja

The Proton Persona (known as the Proton Gen-2 Persona in the UK and Indonesia) is a small family car manufactured by Malaysian national carmaker Proton since August 2007 and is the successor to the Proton Wira.

Design

Body

The Proton Persona is essentially a saloon based on the Gen-2 hatchback introduced in 2004, and inherits the Persona name from rebadged Wiras sold in certain countries. It addresses several main flaws of the Gen-2, although the Gen-2 itself remains in sale.

The most noticeable difference of the Persona from the Gen-2 is the a separate, larger boot, making it better suited to the local market, as Malaysians prefer saloons (an obvious fact overlooked by Proton's former management).fact|date=January 2008 More importantly, the roofline slopes less, addressing the many complaints on the lack of rear headroom.

Interior

The interior was redesigned to incorporate a glovebox at the dashboard, an accessory that was not available in the Gen-2. The obtrusive analog clock present in the Gen-2's dashboard has also been replaced by a digital one that now resides in the digital display on the instrument panel. In addition, the door trims and panels were modified to feature more ergonomic window switches and door handles, and the pseudo-racing seats were replaced by more conventional and comfortable ones. Fit and finish is noticeably improved a lot and so are the suspension setting as well because it is tuned more to comfort.

A revised version of the Gen-2 launched on March 3, 2008 also incorporates the interior trims of the Persona.

Engine

The 1.6 liter Campro engine in the Persona is the same Convert|82|kW|hp|0|abbr=on unit used in other Proton models but with an improved cast aluminum oil pan design that reduces the chances of damage. A transmission control unit re-calibration on models with automatic transmissions reduces the hunting of gears and improves gear changes in an attempt to mask the dip in the torque curve in the lower and middle rev ranges. It has been announced that in early 2008 the Persona will be equipped with new Campro engines that incorporate a new variable-geometry intake manifold module (Campro IAFM engine) which improves low-end torque and high-rev breathing.

Reception

With a more attractive price tag that ranges from RM44,999 to RM55,800 (about RM10,000 cheaper than the equivalent Gen-2), demand of the Persona continues to outstrip supply. Over 2,000 pre-launch bookings were made. [http://www.utusan.com.my/utusan/archive.asp?y=2007&dt=0816&pub=utusan_malaysia&sec=muka%5Fhadapan&pg=mh_02.htm&arc=hive Persona kembalikan gemilang] "Utusan Malaysia", 16 August 2007.] Within two weeks after launch, the figure increased to 11,000 bookings. Demand hit close to 19,000 bookings barely 2 weeks later. Originally intending to produce Personas at a rate of 4,000 cars per month, Proton has pledged to ramp up the production to 8,000 units per month to meet the unforeseen demand.

As a result of the Persona's debut, sales for the Proton Waja and the Proton Gen-2 significantly slowed down, causing Proton dealers to offer large amounts of discounts up to RM 9,000 to sell off the remaining models of Waja and Gen-2. This has been somewhat offset by the release of the new CPS engine in the Waja and Gen-2, which attempts to place the latter two models in a slightly higher market segment.

Export market

On 10 March 2008, Proton UK announced the new addition of the Proton Persona sedan to the British market, which is known as the Proton Gen-2 Persona, [http://www.proton.co.uk/news/news-item.php?id=171&page=1 Proton Cars (UK) announce new addition to GEN-2 range] - from Proton UK official website.] while the Personas sold in other countries (such as Singapore and Australia) retain the name Persona. Besides UK, Proton also uses the name Gen-2 Persona for the Indonesian market [http://www.proton.com/about_proton/press/full_details.php?intArticleID=222 Persona Debuts in Indonesia] - from Proton's official website] .

2008 Proton Persona SE

Proton unveiled in Malaysia a Merdeka special edition of the Proton Persona called the Proton Persona SE on the 26th of August 2008. The Proton Persona SE has a bodykit, different alloy wheels, matte silver door handles and front grille, a leather interior and a GPS navigation system. [http://paultan.org/archives/2008/08/26/proton-persona-se-now-on-sale-for-rm59800/ Proton Persona SE now on sale for RM59,800] ]

See also

* List of Proton cars

References

External links

* [http://www.ngv.net.my Official website of NGV specialist for Proton cars]
* [http://www.proton.com Proton's official website]