WENI (AM)

Infobox Radio Station
name = WENI


area = Corning, NY
branding = "Two-way talk"
slogan =
airdate = 1950
frequency = 1450 (kHz)
format = Talk
erp = 1,000 watts
class = C
owner = Route 81 Radio
website = [http://route81radio.com/ route81radio.com]
callsign_meaning = WENI is similar to WENY, with which it simulcasts programming

WENI is an AM station in the Elmira-Corning market of New York state. It broadcasts at 1000 watts day and night on 1450 kHz from studios in South Corning, NY. It is a talk radio station that airs Elmira Pioneers baseball.

It was founded as WCLI by the Corning Leader newspaper in 1950 as the first AM station licensed to Corning and the fourth station in the market. It joined FM station WKNP, which had signed on in 1947 and was Corning's first station. Both were owned by the Corning Leader newspaper and broadcast from its building, then located at Erie Avenue (now Dennison Parkway) and Walnut Street in Corning.

The Erie Railroad mainline passed nearby and passing freight and passenger trains used to shake the building -- and the recorded music on the turntables, according to Leader columnist Dick Peer. [http://www.the-leader.com/about_us/]

Disc jockey Bob Shaddock, who became one of the market's iconic radio personalities, developed the skill of picking up the needle from the 78 RPM records and making announcements while trains passed, according to Peer.

The Leader sold the stations in 1953. Though the FM station changed call letters a few times (and frequency once), the stations remained linked until 1997, when owner Sabre Communications sold WCLI to Eolin Broadcasting Inc.

While the FM station had a 50,000-watt signal that could be heard throughout the market, WCLI was a [http://www.fcc.gov/mb/audio/amclasses.html Class C] local station broadcasting at 1,000 watts on a so-called graveyard frequency. In addition, the ground conductivity was poor at its Denmark Hill tower site, so the AM station could barely be heard at night outside Corning.

In the 1980s, WCLI was a soft adult contemporary station. In 1990, it switched to talk radio, anchored by The Rush Limbaugh Show. WCLI was among the first stations to sign on as an affiliate of the show.

WCLI remained a talk station after the sale to Eolin. However, the terms of the sale called for the rights to broadcast Limbaugh and other popular shows to remain with Sabre. WCLI programming then included Dr. Joy Browne and Bob Grant, along with other shows on the WOR Radio Network.

After Eolin assumed management of WENY in Elmira through a limited marketing agreement with White Broadcasting, WCLI programming was simulcast on WENY. The latter station, like WCLI, is a class C station. Together, the two stations effectively cover the market.

In 2003, Eolin Broadcasting sold all of the stations to Route 81 Radio, based in Hazleton, PA. Route 81 switched WCLI's call letters to WENI in 2004 to make the call letters of its simulcasting stations similar.

Alumni

* Bill Diehl
* Vinnie Ferrari