Schrafft's

Schrafft's was a candy and chocolate company based in Sullivan Square, Charlestown, Massachusetts. The famous Schrafft's neon sign is a significant landmark in Boston, although the former factory it sits above, constructed in 1928, is now redeveloped for business accommodation.

Afterwards, Schrafft's expanded to form a restaurant chain.

Schrafft's sponsored the 1959 CBS telecast of "The Wizard of Oz" [ [http://www.tvparty.com/xmas-oz.html Wizard of Oz Holiday Broadcasts ] ] , the first of the film's annual telecasts (it had been shown once on television in 1956).

History

Schrafft's was founded by William F. Schrafft in 1861 and developed by Frank Shattuck in Boston in 1898. By 1915, they had nine stores in Manhattan, one in Brooklyn, and one in Syracuse, NY as well as the facility in Boston. They had grown to 22 stores in 1923, 42 stores in 1934, [ [http://books.google.com/books?id=0nYcgnWKWXgC&pg=PA29&lpg=PA29&dq=schrafft's&source=web&ots=QBZ9D_dU40&sig=11nFvh5F94DJQX9r6MhUKUSljYU Fast Food: Roadside Restaurants in the United States] ] and 55 stores in 1968 [ [http://www.time.com/time/magazine/article/0,9171,900424,00.html Time magazine October 25, 1968, "Schrafft's Gets With It"] ] . Ownership of the company changed hands several times thereafter until 1984, when all company operations were closed.

References

External links

* [http://query.nytimes.com/gst/fullpage.html?res=9B0DE7DB163DF93BA25751C1A961948260 ADVERTISING; New Agency For Schrafft's]

* [http://query.nytimes.com/gst/fullpage.html?res=9400E5DD133EF937A35752C0A9629C8B63&sec=&spon=&pagewanted=1 Food; Stolen Moments]