- Nike Skateboarding
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The Nike SB logo, back in its earliest days its products still carried the skateboarding products created by Nike, Inc. which mainly consist of shoes and clothing. Nike launched this line in March 2002 in an effort to enter the skateboarding market.
Nike Skateboarding, also known as Nike SB, is the Nike brand for its line of shoes, clothing, and equipment for skateboarding.
Contents
History
In 1997, Nike produced their own line of skate shoes, but were unable to sell to many specialist skate shops as the market was already strongly in favour of companies such as DC, Globe and Vans and Nike wasn't associated as a skateboarding brand among a skateboarding community; heavily influenced by branding.
In 2002, Nike came out with the SB brand. Nike SB Dunk Lows were released, with padded tongues and collars with the "Zoom Air" insoles and were more similar to their competitor's styles than their previous attempts. After the SB Dunk's mediocre sales, they released four other models. In 2004, Nike SB signed Paul Rodriguez as a figurehead to the brand.
In March 2004, Nike released the Nike Dunk SB collection, due to the increased popularity of skateboarding in California. Differing from the old SB Dunk range in that there were a variety of changes made, designed specifically for skateboarding. The collection included increased padding and Zoom Air insoles. Due to the function of skateboarding shoes the material quality was increased, including triple stitching which is the standard for shoes designed for skateboarding due to their intense wearing.
In 2005, Nike SB gave Paul Rodriguez his own pro model shoe named the Nike SB Paul Rodriguez Zoom Air Low. That year, one of Nike SB's spokespersons, Lance Mountain, decided to release the Nike Blazer SB, a version of the Nike Blazer basketball shoe from the early 1970s. They named it the Nike SB Blazer and added a few new features such as the padded collar and Zoom Air insoles. Lance rode for Adidas in 2005 and then joined Nike SB in 2007.
In addition to yearly releases, a variety of special edition Nike Dunk SBs have been released. The Nike Dunk SB Low Pro SB Tiffany was released in 2005 and was part of the Team Manager Series. As one of the most popular and anticipated of the collection, demand exceeded supply. Because of this the Nike Dunk SB Low Pro Tiffany remained a sought after shoe which many suppliers no longer were able to get hold of.
Nike SB released their first video entitled "Nothing But The Truth" in 2007. The video consisted of most of the Nike SB skaters which were either signed or sponsored, and generated a lot of attention from video sharing sites due to the face it was professionally produced and edited and featured many famous skaters. In 2009, Nike SB gave rider Stefan Janoski his own pro model: the Zoom Stefan Janoski SB, and signed Eric Koston who had left Lakai Footwear earlier in the year. In addition, a video featuring the Nike SB Amateur team called "Debacle" was released later in the year 2007. Nike SB sponsors several pro skaters such as Theotis Beasley, Shane O'neill, Lewis Marnell, Lance Mountain, Stefan Janoski, Omar Salazar and Gino Iannucci.[1]
Collection
Along with Air Jordans, Nike Skateboarding shoes have emerged as a collector's item, particularly in rare styles and colors. Certain pairs can demand upwards of $300 on EBay or in boutique stores such as Sole Control in Philadelphia and Flight Club in New York City.
Shoe Models
Current Shoe Models
- Abington 1 1, 4, 5 (May 2005)
- Classic (January 2005)
- Delta Force (July 2004 - February 2006)
- Dunk 1, 2, 3,4, 5 (March 2002)
- E-Cue (June 2003 - February 2005)
- FC (December 2003 - May 2009)
- Harbor (April 2007)
- Janoski (May 2009)
- Janoski Mid (2011)
- P-Rod 5 (February 2005 - December 2006)
- P-Rod II 1, 2(March 2007 - June 2009)
- P-Rod III (August 2009 - August 2010)
- P-Rod IV (August 2010)
- P-Rod 2.5 (February 2010)
- P-Rod 5 (2011)
- Regime (April 2006 - September 2007)
- Omar Salazar (March 2010)
- Team Edition (June 2005 - August 2007)
- Trainer (November 2005 - July 2006)
- Trainer 2 (January 2008 - May 2009)
- Tre (March 2fdskal006 - January 2008)
- Tre A.D.(March 2008)
- URL (December 2002 - July 2004)
- Veloce (January 2009)
- Verona 1 (May 2007 - July 2008)
- Bruin (August 2009)
- Future Primitive (November 2010)
- Koston One (June 2011)
- Damien Mattei (November 2011)
1 Premium
2 High
3 Mid
4 Low
5 EliteReferences
- ^ "The History of Nike Skateboarding Shoes". Skateboarding Magazine. http://skateboardingmagazine.com/blog/2010/06/01/the-history-of-nike-skateboarding-shoes/. Retrieved 2 July 2011.
External links
Nike, Inc. Corporate directors John G. Connors · Jill Ker Conway · Timothy D. Cook · Ralph D. DeNunzio · Alan B. Graf · Douglas G. Houser · Phil Knight · John C. Lechleiter · Mark Parker · Johnathan A. Rodgers · Orin C. Smith · John Thompson · Phyllis M. Wise Keith WhiteAssets and products Air Jordan · Air Melo Line · Cole Haan · Converse · Exeter Brands Group · Hurley · Nike Air Max · Nike Considered · Nike Flywire · Nike Free · Nike Golf · Nike Mercurial Vapor · Nike Shox · Nike SB · Swoosh · Air Force 1 · Team Starter · Nike Total 90 · Umbro · Nike Multi-TurfMiscellaneous Categories:- Nike brands
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