- Fila (company)
:"This article refers to the clothing corporation, for other uses see
FILA .Infobox_Company
company_name = Fila, Ltd.
company_
company_type = Private
foundation = 1911
location = flagicon|South KoreaSeoul ,South Korea
key_people = GENE (YOON-SOO) YOON, Chairman & Chief Executive Officer, Global Leading Brands House Holdings & Fila Korea Ltd
YOUNG-CHAN CHO, President of Global Leading Brands House Holdings, Chief Financial Officer of Fila U.S.A., Inc.
JON EPSTEIN, President of Fila U.S.A., Inc.
industry =Textile
products =Athletic shoe s, apparel, accessories
homepage = http://www.fila.comFila is
South Korea 's largestsportswear manufacturing company, founded in 1911 inItaly . Fila is one of the best known South Koreanbrand s and is among the most popular sportwear brands in the world, headed by chairman and CEO Yoon-Soo Yoon. It now has offices in 11 countries worldwide.History
Fila was created in
Biella ,Piedmont , by the Fila brothers in 1911. It originally started by making clothing for the people of the Italian Alps, now manufacturing sportswear for men, women, kids and athletes.The company's primary product was originally underwear, before moving into sportswear in the 1970s, initially with the endorsement of tennis player
Björn Borg .The original Italian ownership Holding di Partecipazioni sold the company to US
hedge fund Cerberus Capital Management in 2003, after the company over-committed itself to expensive athletic endorsements, at a time when margins were under pressure. Cerberus owned Fila through holding company Sports Brands International, which owned and operated all Fila businesses around the world with the exception of Fila Korea, which was a separate company operating the brand under licence.In January 2007, the global Fila brand and all its international subsidiaries were acquired by Fila Korea from SBI, which made it the largest South Korean sportswear company. Fila Korea currently holds all of the rights to the worldwide use of footwear and apparel brands of the parent firm.
Apparel
Men
The men's Fila line of sportswear include apparel for such sports as
tennis , running, men's training,basketball ,golf ,swimming , and Fila's own line ofvintage apparel.Women
The women's Fila line of sportswear include apparel for such sports as
tennis , running,cross training ,golf ,swimming , and Fila's own line ofvintage apparel.Kids
Fila has everyday day footwear for children of all ages, from
infant s to youth.Athletes
Athletes that have used, or are currently using, Fila apparel include:
Individuals
*
Kim Clijsters
*Björn Borg
*Svetlana Kuznetsova
*Rainer Schüttler
*Akiko Morigami
*Barry Bonds
*Grant Hill
*Paris Hilton
*Jerry Stackhouse
*Lars Burgsmüller
*Tatiana Perebiynis
*Andreas Seppi
*Michael Schumacher
*Thierry Ascione
*Michael Green
*Liza Galvan
*Reinhold Messner
*Janko Tipsarevic
*Alberto Tomba
*Tom Watson
*Mark Philippoussis
*Ryoma Echizen
*Agnes Szávay
*Steve Krulevitz
*Marin Cilic Singers
Singers that have used, or are currently using, Fila apparel include:
*Robert Smith
*Hurricane Chris
*Diamond (rapper)
*Boxie
*Nas Fila in Pop Culture
*A popular Acronym for FILA in
Atlanta, Georgia is Forever I Love Atlanta.
*It is also said that FILA stands for Finally I Left Adidas.
*The brand Fila was heavily featured in the 1986 movieSoul Man .
*The Fila Store is one of the drop off points in the video game Crazy Taxi.
*Fila Decathlon was the title of a game forGame Boy Advance Developed byTHQ .
*Toji Suzahara fromNeon Genesis Evangelion wears a track jacket with the word FILA stitched on the front.
*Fila apparel was also very popular in the 1980s rap scene (today often calledOld school hip hop ). Examples are the song "Do the Fila" bySteady B , "Put your Fila's on" bySchoolly D or even a whole group labeledFila Fresh Crew . Also the cover ofJust-Ice 's [http://upload.wikimedia.org/wikipedia/en/4/46/BackToTheOldSchool.jpgfirst album] makes use of Fila signs.
*On the other hand, in their 1989 song "The Sounds of Science", theBeastie Boys exhorted listeners to "Rock myAdidas ; never rock Fila." [cite web
last = Benjamin
first = Brad
title = Sounds of Science
work = Paul's Boutique Samples and References List
date = 2007-03-07
url = http://paulsboutique.info/Sounds_Of_Science
accessdate = 2008-03-14]
*However, in a dramastic reversal five years later,Mike D tried to mount a Fila revival, only to encounter considerable resistance: "Step into the party with the Fila fresh gear, people looking at me like I wasDavid Koresh here" ("The Scoop,"Ill Communication , 1994).External links
* [http://www.fila.com Fila USA, Inc.]
* [http://www.filaitalia.com Fila Italia]
* [http://www.howdoyoufila.com How Do You Fila?]
* [http://www.di-modaclothing.com/search.asp?label=41 Mens Fila Clothing Collection From Di-ModaClothing] - Di-Moda Clothing - Authorised online retailers of the FILA menswear collection]
* [http://www.sneakerset.com/sneakerpedia/fila/ FILA Sneakerpedia]
* [http://shop.fila.com Fila Online Shop]
*http://www.hoovers.com/fila-usa/--ID__47983--/free-co-factsheet.xhtmlReferences
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