Mitchum

Mitchum
This article is about a deodorant. For the actor, see Robert Mitchum.

Mitchum is a brand of antiperspirant-deodorant, launched in 1970 by Revlon. It is widely known for its marketing slogan, "So effective you can skip a day".

The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly. The formula has since been changed to Aluminum Sesquichlorohydrate, and the slogan "So effective you could skip a day" has been dropped.

Availability

According to the product's website, it is available in stick, gel, and roll on varieties.

2007 saw the launch of the Smart Solid stick with a patented water-based formula. In the UK the smart solid product volume is now 42g (1.5Oz) leaving two thirds of the packaging empty and leaving the product top heavy. The US version is nearly full and of 70g (2.5Oz) in size.

Mitchum now comes in scented and unscented varieties and currently contains 25% Aluminum Sesquichlorohydrate.

Links

Revlon Inc.
Current brands
Almay, Charlie, Institut Jeanne Gatineau, Mitchum, Revlon
Defunct brands
Electric Youth, Germaine Monteil, Natural Wonder, Ultima II
Former brands, under new ownership

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Look at other dictionaries:

  • Mitchum — ist der Familienname folgender Personen: Christopher Mitchum (* 1943), US amerikanischer Schauspieler James Mitchum (* 1941), US amerikanischer Schauspieler John Mitchum (1919–2001), US amerikanischer Schauspieler Robert Mitchum (1917–1997), US… …   Deutsch Wikipedia

  • Mitchum — Mitchum, Robert …   Enciclopedia Universal

  • Mitchum — (Robert) (né en 1917) acteur américain: la Nuit du chasseur (1955); Celui par qui le scandale arrive (1960) …   Encyclopédie Universelle

  • Mitchum —   [ mɪtʃəm], Robert, amerikanischer Filmschauspieler, * Bridgeport (Conneticut) 6. 8. 1917, ✝ Santa Barbara (Calif.) 1. 7. 1997; spielte u. a. in Kriegsfilmen und Western mit trockener Komik, auch in Fernsehproduktionen.   Filme: Schlachtgewitter …   Universal-Lexikon

  • Mitchum — Egalement écrit Mitcham, Mitchem, désigne celui qui est originaire de Mitcham, localité anglaise du Surrey, au sud de Londres. Autre possibilité : variante de Meachem, Meacham, désignant un maçon …   Noms de famille

  • Mitchum — n. family name; Robert Mitchum (1917 1997), American movie actor (was a professional boxer before going to Hollywood) …   English contemporary dictionary

  • Mitchum — noun United States film actor (1917 1997) • Syn: ↑Robert Mitchum • Instance Hypernyms: ↑actor, ↑histrion, ↑player, ↑thespian, ↑role player …   Useful english dictionary

  • Mitchum (surname) — Mitchum is a surname and may refer to : Bentley Mitchum (born 1967), American actor and grandson of Robert Mitchum Christopher Mitchum (born 1943), American actor and 2nd son of Robert Mitchum Harold M. Mitchum (born 1933), karate black belt …   Wikipedia

  • Mitchum, Robert — ▪ American actor in full  Robert Charles Duran Mitchum  born August 6, 1917, Bridgeport, Conn., U.S. died July 1, 1997, Santa Barbara county, Calif.       American film star whose roles as a cool, cynical loner combined with a notorious personal… …   Universalium

  • Mitchum, Robert Charles Duran — ▪ 1998       American actor (b. Aug. 6, 1917, Bridgeport, Conn. d. July 1, 1997, Santa Barbara, Calif.), portrayed roles in a series of movies in the late 1940s that constructed an image for him as Hollywood s ultimate tough guy. His notorious… …   Universalium

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