Reading Is Fundamental

Reading Is Fundamental

Reading is Fundamental is a literacy organization based in the United States, with affiliated programs in the United Kingdom and Argentina. It was founded in 1966 by Margaret McNamara in Washington, D.C. and aims primarily to teach reading to youth under the age of 8. It provides 17 million free books to libraries each year to this end under a contract with the United States Department of Education as part of the Inexpensive Book Distribution Program. It achieves high visibility through public service announcements on children's television programs.

Its mascot is Riffington, who debuted in 2002.

External links

* [http://www.rif.org/ Reading is Fundamental website]


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