WMVX

Infobox Radio Station
name = WMVX


city = Cleveland, Ohio
area = Greater Cleveland
branding = Mix 106.5
slogan = No rules. Just great music.
airdate = 1961 (as WXEN)
frequency = 106.5 (MHz) HD Radio
106.5 HD-2 for AAA
format = Adult Hits
erp = 11,500 watts
haat = 316 meters
class = B
facility_id = 59594
owner = Clear Channel
webcast = [http://www.wmvx.com/pages/listen_live.html Listen Live]
website = [http://www.wmvx.com www.wmvx.com]
sister_stations = WAKS, WGAR, WMJI, WMMS, WTAM
callsign_meaning = a combination of Mix and Variety

"For the Australian radio station, see Mix 106.5."

WMVX is a commercial FM radio station in Cleveland, Ohio, USA, broadcasting at 106.5 MHz with a Variety Hits format. The station calls itself "Mix 106-5". Its transmitter is located in Parma, Ohio.

History

In the 1960s the station was WXEN, whose calls stood for founder Xenophon Zapis. WXEN was one of two Cleveland stations (the other being WZAK which Zapis later founded) that featured mostly nationality programming, that is, one or two hour programs devoted to music and programming for different nationalities, such as Polish, Slovenian or Hungarian, with program hosts speaking in the native language. It used the slogan "The Station of the Nations." Tuschman Broadcasting Company sold the station to Booth Broadcasting of Detroit in 1964. Booth American installed a rock format on March 13, 1977 with the name "ZIP 106" [http://www.reelradio.com/bt/] ,changing the call letters to WZZP on March 21, 1977.

The station changed to WLTF on March 5, 1984 and had an adult contemporary format as "Lite Rock 106½." Its "Lovelite" jingles were created for the station by Jim Brickman in 1987. WLTF was Cleveland's number one radio station through the late 1980s and early 1990s [http://www.danoday.com/articles/theriseandfallofwltf.shtml] ,with its morning program hosted by "Trapper Jack" Elliott also rated number one. "Billboard" magazine named WLTF the "Adult Contemporary Station of the Year" in 1991. Soon other stations such as WQAL and WDOK started competing head-to-head with similar formats and gaining market share. The station flipped to Hot AC and changed its call letters to WMVX on October 17, 1997. WMVX is a very gold based Hot AC station in its present incarnation, focuing on hit music from the 1980s.

peciality Programming

Mix 106.5 often airs popular "Totally 80's Weekends" on holiday weekends such as Memorial Day, 4th of July, Labor Day, and even Halloween.

Mix 106.5 airs the nationally syndicated American Top 20 with Casey Kasem Sunday Mornings from 7am-10am.

Mix 106.5 airs the nationally syndicated Backtrax USA with Kid Kelly Sunday Evenings from 8pm-Midnight. The 80's version runs 8-10 and the 90's version runs 10-Midnight.

External links

* [http://www.wmvx.com WMVX Official Web Site]
* [http://www.cleve-radio.com/index2.htm#WXEN-FM WXEN Timeline from Cleveland Broadcast Radio Archives]
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