Monday Magazine

Monday Magazine is a free alternative weekly newspaper in Victoria, British Columbia, Canada. Contrary to what the name suggests, Monday is distributed throughout greater Victoria area every Thursday. The publication features articles on politics and art in Victoria but is most widely used as an event listing and classified ads distribution.

Monday was founded in 1975 by Gene Miller, a native New Yorker who had arrived in Victoria the previous year [Miller, in fact, arrived in Victoria in 1970, five years before founding Monday.] Miller aspired to create a publication for the Victoria readership that was rooted in the social consciousness of the Village Voice but written in the style of The New Yorker^[1].

Shortly after establishing the paper, Miller was joined by Andrew Lynch and George Heffelfinger and the three divided ownership equally. In 1988, Miller - disheartened with his creation - sold his one third interest to Lynch and Heffelfinger^[1]. Andrew Lynch continued in his role as publisher of Monday until it was taken over by David Black's Island Publishers Ltd. in 1996. It is currently published by Black Press Group Ltd.

Today, Monday Magazine continues its tradition of providing a critical voice in Victoria's political and cultural communities. The paper targets educated, active adults and youth and currently reaches approximately 45,000 households (according to the publisher) ^[2].

Monday routinely receives awards for investigative features on the environment, social and political justice, arts, culture and the outdoors. Monday Magazine tends to the left of the political spectrum and is often critical of centre and right wing politicians and policies at the city, provincial and national levels.

References

1. ^ ^{a b} http://www.rrj.ca/issue/1994/spring/181/ Ryerson Review of Journalism - Spring 1994
2. ^ Association of Alternative Newsweeklies

External links

• Monday Magazine Home Page
• Association of Alternative Newsweeklies profile