WMGX

Infobox Radio station
name = WMGX


city = Portland, Maine
area = Portland and Vicinity
branding = "Coast 93.1"
slogan = "#1 for the '80s, '90s, and Now!"
airdate = March 9, 1976
frequency = 93.1 MHz HD Radio
format = Hot Adult Contemporary
power =
erp = 50,000 Watts
haat =
class = B
facility_id =
coordinates =
callsign_meaning = MaGic (former branding)
former_callsigns =
owner = Saga Communications
licensee = Saga Communications of New England, LLC
sister_stations =
webcast = [http://listen.sagaonair.com/portland/wmgx-fm WMGX Live Feed]
website = [http://www.coast931.com coast931.com]
affiliations =

WMGX is a radio station in the United States, licensed to Portland, Maine. The station broadcasts on 93.1 MHz FM with a Hot AC format and is under ownership of Saga Communications.

History

WMGX was launched on March 9, 1976, and was first known as "Magic 93".

During the mid to late 80's and all of the 90's, The station was owned by the Portland Radio Group, LLC., which also operated an AM band "conservative-esque" talk station (WGAN), a country and honky-tonk range station (WPOR) and an "Oldies" (50's and early 60's popular music) station (WYNZ). WMGX's place was to be the flagship station, blending classic, soft, and progressive rock, with (at the time) adult contemporary music. At this time, the station claimed that " [It] never [played] the same song twice [in one 24 hour period] ," a boast that it later backed up with a monetary prize to anyone who caught them doing so.

On March 9, 2006, 30 years after the station's launch, WMGX changed format. The station then became "Coast 93.1", with a hot adult contemporary format, featuring music from the 80's through the present. At this point in time, the "Coast" made a huge impact on Portland, Maine radio, becoming the most-listened to station among Women 25-44, and ranked high among adults 25-44 as well.Fact|date=May 2007 The Coast Morning Show with Tim and Eva features witty and entertaining banter, celebrity interviews, and the funniest comedians in New England. According to Coast listeners, "Other morning shows in Portland don't even come close!"Fact|date=August 2008

External links

* [http://www.coast931.com Station website]
*fmq|WMGX
*fml|WMGX