Latino (singer)

Latino (singer)

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Latino (born February 2, 1973) is a Brazilian pop singer.

Career

Coming back to Brazil, Latino successfully started his artistic career in 1994, recording his first CD Marcas de Amor. “Me Levaand Vocêattracted many fans because of its nice dancing rhythm. The album sold over 600 thousand copies and Latino received Gold, Platinum and Double Platinum records.

Eu Amo VocêandLoucacame two years later in Aventureiro album. In 1997, was the turn of a daring innovation: Latino released a Spanish CD version in Mexico. Latino (1998), was remarkable forVitrine”, the non-stop played track in radios of all the country. The next years album was Latino 2000. Its first rank song wasSolidão é Demais”.

After that, the singer dedicated himself to producing some artists and to presenting a TV programme – “Sábado Show”, on Rede TV!. By this time, a Brazilian artist called Luka released her first single Nem ”, which lyric had been written by her and Latino. This song was a number one hit in all Brazilian radios and also # 1 in Italy, Germany, Span and others European countries. Missing the fans and the stagesvibration, Xeque Mate came in 2003. The playlist songs portrayed the biography of his last and enduring relationship. “Você Foi Mais Humilde”, “Cartão VermelhoandMedo Meushow that. Still in 2003, Latino did a cameo appearance inKubanacan”, a Rede Globo Television soap opera (Rede Globo (Globe Network) is Brazils biggest television network and the number one producer and provider of Portuguese language television programming in the world. It is also one of the biggest TV channel in the world, watched by 80 million people daily). In the same year he released his first live CD: Latino Ao Vivo10 Anos de Sucessos. It was produced by Up In The Air Produções, distributed by Som Livre (Globo TV Organization record company) and joined all the greatest hits of his career. “Me Leva”, “Não Adianta Chorar”, “ VocêandEu Amo Você”, are some of them.

"'LATINO APRESENTA AS AVENTURAS DE DJ LFESTA NO APÊ (Latino presents the adventures of DJ L)"'

In 2004, Latino apresenta as aventuras de DJ LFesta no Apê album was successful for its nice beats, dancing rhythm songs, love lyrics and a great surprise: the portuguese version ofDragostea Din Teiby O-Zone that, in the same year, had been a boom in european summer scoring 332 weeks on top staying in 21 charts. The song was # 1 around Europe and was one of 2004's most successful summer hits, as well as one of the best selling singles of the year across Europe. The Brazilian version, “Festa no Apê” (Party at the Pad), talks about a party held by the singer himself in his apartment that became wild and resemblesDragostea Din Teiin rhythm and melody. The songs in this album tell true stories. “Renata”, is the experience of Latinos friend love disillusion.

Always in a good mood, Latino makes jokes with his fans inUmazinha”, “Amor de Pizza”, “Amiga TatiandMulher Bebê”. Two other artistssuccessful songs were recorded in a new version to join this album. “Amante ProfissionalandKnife” (Rockwell) mixed by Tchorta - the same producer of Kaleidoscópio band. Tchortas new version of Knife was a boom at discos. Latino apresenta as aventuras de DJ LFesta no Apê album produced by Dalmo Beloti and Latino went Platinum. The managing direction was headed by Christovam Neumann and José CarlosKakáSilva. The CD was released by the label Up In The Air Produções and distributed by EMI Music.

"'LATINO10 ANOS AO VIVOCD e DVD(Latino10 years live)"'

In February 2005, Latino released his first live DVD, Latino10 anos ao vivo, recorded in Rio de Janeiro. He held the show with five musicians and dancers (Danielle Martins, Vanessa de Andrade, Eloah Uzêda and Elaine Azevedo). This DVD sold over 150 thousand copies. In its repertory we getAmante Profissional”, “Papo de Jacaré”, “ Nem ”, “Conquista” (featuring singer Buchecha), a funk medley by Dennis DJ and the newest onesRenata”, “UmazinhaandFesta no Apê”, from Latino Apresenta as Aventuras do DJ LFesta no Apê album.

"'LATINO APRESENTA AS NOVAS AVENTURAS DO DJ L(Latino presents the new adventures of DJ L)"'

Latino would fit well playing the role of an advertising boy of a famous Brazilian campaign, which saysIm Brazilian and I dont ever give up”. Every time it seems the artists career has got to the end he comes to the spotlights again with some kind of novelty that takes him to the hit paradeschart. And it doesnt matter if he shows up again as a solo singer, a composer, a producer, a dancer or even presenting some other new kind of talent or skill.

Latino Apresenta As Novas Aventuras do DJ L album was produced by Dalmo Belloti and Latino himself. The managing direction was headed by Christovam Neumann and José CarlosKakáSilva. The CD was released by the label Up In The Air Produções and distributed by EMI Music. Besides that, all the songs were written by him, except forSacode no Patrão”, that was written by Andinho, Latinos friend.

The new album arrived in stores in the end of 2005 celebrating a gold record and facing the challenge of keeping the cheering party thrown at the singers apartmentasFesta no Apêsaysgoing on. In other words this challenge means: to make the spectacular success and vibration continue in Latinos career journey.

He sold more than 350 thousand CDs and DVDs copies in 2005. In the same year there will have been held about 230 shows all over Brazil, including a two weeks tour in USA. What is the secret of such a success? Roberto Souza Rocha, whose nickname (Latino) was given during the time he lived in the USA, ascribes the fact to one reason: audacity. “My work followed an irreverent and daring way, which provided me with a unique identity”, he says. “You need to create, to mix things, to get out of sameness”.

Latino Apresenta As Novas Aventuras do DJ L album, in the same way of the previous CD, innovates. “I created a completely crazy character, DJ L, who has many adventures to be told”. These stories (believe it or not) are real and Latino emphasizes that. “Most of the situations happened to friends of mine. I pick up those stories from people with whom I get along”, he guarantees. “Fans also send their experiences to my web site. I bring them to the songs”. “Hipnotizando no Sinal”, “InsôniaandSacode no Patrãoare examples of that kind of inspiration.

In Latinos opinion, the first three CD tracks will be peoples favorite songs sooner. “Maria Gasolina” (Mina Quebrete) is about girls who just want to date guys that have expensive cars. “The expression mina quebrete is used in Rio de Janeiro to refer to women that explores man financially, demanding material things”, explains the singer. “Catia Catchaçais the true story of Latinos friend who loves drinking and always exaggerates, overdrinking. The next day he is unable to remember anything and argues with his girlfriend. The third song isMeu Gol de Placa”, which brings double sense in meaning mixing soccer and sex. It was a great success during the World Cup.

Actually, some other songs have hot plots. “Amigo Fanhois the story of a snuffling guy who is cured after having sex for the first time. “Odaliscatalks about a man who makes sex alone, inspired by a feminine figureodalisque. “Sacode no Patrãois the situation of an often downtrodden employee that gets fed up of being oppressed by his bully boss, and decides not to stand that situation anymore.

Latino usually goes to discos to be aware of the new rhythm tendencies. “I pay attention to what is going on and try to make a mix adopting my own way. This new CD has both percussion and pop new-fashioned hits including nice suitable melodies, besides a good reggae ton influence”, he says. The result is a funny, dancing, irreverent CD, not running the risk of being totally out of the traditional standards. “I bet everything on this new album. Its all or nothing. Its outrageous! I remember that when I recordedFesta no ApêI thought about two possibilities: or the CD would be an amazing release or a failure at all. At the end, everything worked out perfectly. Im not afraid of anything, I take the risk”.

Definitely, Latino doesnt ever give up. And, considering his career works and all his achievements, its better to take that guy seriously.

"'LATINO NA PISTAREMIXES(Latino on the dance floorRemixes)"'

Roberto Souza Rocha was kindly named Latino when he lived in the USA. Besides his tanned skin (common in Latin Americans), the main reasons for this nickname were some of his personal features. Attractive, irreverent, audacious and versatile; strong marks in Latin American peoples personality.

Singing, composing, dancing and producing, the artist proves his latin features in every kind of work he faces. Numbers can not only show his popularity and success, but also confirm that the right usage of these elements altogether can perfectly work out.

Latino sold more than 4 million CDs along his career, has a sum of seven gold record discs, four platinum and two of double platinum. Besides that, two gold record DVDs and a platinum one enlarge his achievements list.

His amazing boom also reached the fever of ring tones in cell phones. Four of the most downloaded songs in Brazilian mobile phones are his. “Festa no Apêwas downloaded more than five million times.

The new CD Latino na pistaRemixes album takes the singers style to the dance floor. The remixes had been created by Latino himself for an international work; however, Som Livre really enjoyed it and here you are. “Festa no Apê”, “Me Leva”, “ Vocêand the newest oneCatia Catchaçaare on the play list. “Catia Catchaçawas composed based on a friend who loves drinking and always exaggerates, overdrinking. The next day this guy is unable to remember things and argues with his girlfriend. “Tem culpa eu?/Tem culpa Cátia?/ A desgramada da Catchaçashows its irreverence and is being a great success expectation for next summer.

Latino na pistaRemixes album was produced by Ian Duarte and Fabianno. The same producers of the eurodance group from Brazil called Kasino. The managing direction was headed by Christovam Neumann and José CarlosKakáSilva. The CD was released by the label Up In The Air Produções and distributed by Som Livre.

THE NEW ALBUM LATINOSEM NOÇÃO

This is his first CD with Universal Music distribution. This album was also produced by Ian Duarte and Fabianno from Maxpop Studios. The same producers of the smash hitsClap your handsby Ramada. The managing direction was also headed by Christovam Neumann and José CarlosKakáSilva. This CD brings two songs from the CD Latino na pistaRemixes, “Catia Catchaçaremix andVagalume”. The big hit of this new album is the Portuguese version forShark Aroundby El Chombo entitledNem Noção”. His fans have been producing lots of funny videos on Youtube about his songs and his crazy lyrics. Latino promises to always keep the good mood in his next productions.

RESUME

Latino has sold more than 4 million CDs along his career

8 Gold albums - Sony/EMI/Som Livre (1994, 1995, 1996, 1998, 2005, 2005, 2006, 2008)

4 Platinum albums - Sony/EMI (1994, 1996, 1998, 2005)

2 Double Platinum albums - Sony/EMI (1994, 1996)

2 Gold DVD (EMI / Extra daily newspaper in Rio de Janeiro) (2005) 1 Platinum DVD (EMI) (2005)

= =Advertising =

Advertising for the Brazilian beer, Brahma. The campaign was made for the last Soccer World Cup. As author some of his compositions had been used as soundtrack of several radio and TV ads, such as

SongFesta no apê” (C&A radio and TV ad) (C&A is an international chain of clothing stores, with its head office in Brussels and Dusseldorf)

SongFesta no apê” (Assolan radio and TV ad) (Assolan is a trade name for a scouring pad, used for cleaning dishes, and made from steel wool)

SongBaba Baby” (Sadia radio and TV ad) (Sadia is a major Brazilian food producer. It is among the worlds leading producers of frozen foods, and is Brazils main exporter of meat-based products).

Song nem ” (Chevrolet radio and TV ad).

External links

* [http://www.latino.com.br Latino Official Web Site]


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