Commission Junction

Commission Junction
Commission Junction
Type Subsidiary
Industry Affiliate marketing
Founded Santa Barbara, California (1998)
Headquarters Santa Barbara, California
Key people Kerri Pollard, president
Dave Osman, senior vice president, operations
Jen Lovette, vice president, client development - west
Anders Bjoras, vice president, engineering
Products Affiliate Services

Commission Junction is an online advertising company owned by ValueClick and operating in the affiliate marketing industry. The company is the largest affiliate network in North America[citation needed] and operates worldwide. Among the top 500 retailers using 3rd party affiliate marketing software, 62% are powered by Commission Junction[citation needed]. Along with being the world's largest Affiliate Network, Commission Junction also provides "performance marketing solutions". Their corporate headquarters is located in Santa Barbara, California, with other offices in Chicago, New York, San Francisco and Westborough[1]. Commission Junction has also offices in the UK, Germany, France, Sweden and Spain[1]. The company has over 1,500 customers[citation needed] including Dell;; Home Depot; Zappos; Bed, Bath, and Beyond; and Yahoo![citation needed].


beFree, Inc. /

The former competitor beFree, Inc. (spelled as one word with lower-case "b") is also owned by ValueClick. beFree was founded by Tom Gerace and brother Sam Gerace in 1996. The company went public on November 2, 1999. beFree was purchased for $128 million (in stock) by ValueClick[2] before Commission Junction. Only after the acquisition of Commission Junction[3] did ValueClick slowly transition affiliate programs away from beFree's BFAST technology platform.

Contracts with current beFree merchants were not being renewed and no new merchants were accepted as beFree customers. Once the contract with beFree expired, merchants had the choice to either migrate to the Commission Junction platform or look elsewhere for an alternative provider. This process began around January 2004 and was completed in spring of 2008.

The BFAST platform was closed and no longer available after May 15, 2008, at which time all ad serving and new transaction tracking ceased. Reports were still accessible through June 15, 2008, when the beFree platform BFAST was turned off permanently. [4]

See also


  1. ^ a b "Contact page". Retrieved September 08, 2011. 
  2. ^ Internet Retailer (March 11, 2002),Valueclick and beFree to Merge, Internet Retailer, retrieved May 27, 2007
  3. ^ Rebecca Lieb (October 10, 2003), Valueclick Snaps Up Commission Junction, News, retrieved May 27, 2007
  4. ^ Todd Crawford (former VP of CJ) (June 20, 2008), Death of a Platform, Todd Talks, retrieved on January 16, 2009

External links

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