Earned media

Earned media

Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising. [cite web |url= http://www.wordspy.com/words/earnedmedia.asp |title= Earned media |accessdate= 2008-06-18 |work= Word Spy |publisher= Paul McFedries and Logophilia Limited |quote= earned media n. Free media coverage, such as a news story or opinion piece. ] [cite web |url= http://www.nhtsa.dot.gov/people/outreach/SafeSobr/19qp/sect1/page4.html |title= Earned media |accessdate= 2008-06-18 |work= Planner Information |publisher= National Highway Traffic Safety Administration |quote= Earned media is positive news coverage that you actively work to get. ] Earned media often refers specifically to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet. The media may include any mass media outlets, such as newspaper, television, radio, and the Internet, and may include a variety of formats, such as news articles or shows, letters to the editor, editorials, and polls on television and the Internet.

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