- Sass and Bide
Sass & Bide is an Australian
fashion label , internationally acclaimed and recognized for its quirkiness and over the top styling. It was founded bySarah-Jane Clarke andHeidi Middleton in1999 .The label launched with innovative and unique denim designs. Within two years, the collection expanded into seasonal ready-to-wear.
Evolving from an underground phenomenon in Australia, the label rapidly gained distribution in the
United States ,Europe ,Asia and theMiddle East .Today, the collection offers two distinct ranges, sass & bide and s&b vie.
History
Brisbane born Sarah-Jane Clarke (a.k.a. Sass) and Heidi Middleton (a.k.a. Bide), the girls behind the Australian fashion label first met in1992 ..Upon returning from the stalls of Portobello Road markets
London , the pair arrived inSydney in1999 ; filled with optimism, they aspired to start their own label. The primary choice of name 'folk' was unavailable and with less than 24 hours remaining until they lost their $100 deposit, the name "sass & bide" was coined by combining both of their nicknames.Sarah-Jane and Heidi set out to design the type of clothes they wanted to wear. A 'great fitting jean that sits super low and is super sexy' was created with stretch denim and a 2-inch zip. A unusually strong word-of-mouth sparked a demand for the particular pair of jeans.A period of prosperity followed which saw the label released in the
United Kingdom and the launch of its first ready-to-wear collection 'lady punk' at theMercedes Australian Fashion Week . The collection was embraced by the Australian public.In February of
2002 sass & bide had their first international show duringLondon 's Fashion Week where the collection "Thumbelina" was launched, following the success of their first launch inAustralia . TheLondon public also praised the brand.With continual success at Mercedes Australian Fashion Week and
London Fashion Week , the popularity of the label kept growing.sass & bide went on to be the first Australian designers to be invited to show on schedule at
New York Fashion Week where they have shown for 8 consecutive seasons.By July of
2003 the label was stocked nationwide in David Jones inAustralia ,Bloomingdale's in theUnited States ,Harrods andSelfridges in theUnited Kingdom . sass & bide currently have two flagship stores, one inSydney and the other inBrisbane .External links
* [http://www.sassandbide.com Official Website]
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