Integrated media

Integrated media

Integrated media is a new form of media content creation that cohesively integrates content and context across multiple platforms, such as web, film, print, audio, live event, etc. It includes traditional content, branding, branded content, storytelling, advertising, product packaging, and more. Integrated media content and products can be created or launched for a company or individual.

The goal of an integrated media content, or product launch, is to create a unified message with a defined timeline for a company or individual that is holistically developed and produced across multiple platforms.

DOT&CROSS [http://www.andcross.com] specializes in developing and producing integrated media that impacts culture. Through creative thinking, development, and high-quality execution, they translate their thinking into media products that are accessible to and harmonious with today’s increasingly efficient, but complex, media landscape.

Examples developed and produced by DOT&CROSS: NOOMA, The Truth About You


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