Integrated media

Integrated media

Integrated media is a new form of media content creation that cohesively integrates content and context across multiple platforms, such as web, film, print, audio, live event, etc. It includes traditional content, branding, branded content, storytelling, advertising, product packaging, and more. Integrated media content and products can be created or launched for a company or individual.

The goal of an integrated media content, or product launch, is to create a unified message with a defined timeline for a company or individual that is holistically developed and produced across multiple platforms.

DOT&CROSS [http://www.andcross.com] specializes in developing and producing integrated media that impacts culture. Through creative thinking, development, and high-quality execution, they translate their thinking into media products that are accessible to and harmonious with today’s increasingly efficient, but complex, media landscape.

Examples developed and produced by DOT&CROSS: NOOMA, The Truth About You


Wikimedia Foundation. 2010.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • Integrated Media Association — The Integrated Media Association is a nonprofit organization based in Rhinebeck, New York. One of IMA s main projects is organizing the annual IMA Conference. The most recent conference was called The Public Media Conference: Making the… …   Wikipedia

  • Integrated Media Systems Center — The Integrated Media Systems Center (IMSC) is on the campus of the University of Southern California, USA. It was founded using a grant from the US National Science Foundation in 1996 for the study of Integrated Media Systems… …   Wikipedia

  • Center for Integrated Media — The Center for Integrated Media is a new media arts initiative located within the California Institute of the Arts. The Center was started in the early 1990 s and is one of the longest running new media arts initiatives in the U.S. The current… …   Wikipedia

  • Integrated arts — practice refers to inter disciplinary art, art research,development, production, presentation, or artistic creation of work that fully uses two or more art disciplines to create a work for a specific audience.Related conceptsIntegrated arts often …   Wikipedia

  • Media meshing — is the process of using one of the media, such as a blog or a website, to enhance the experience of another medium, such as a newspaper article or a fictional television program.[1] Meshing may describe activities and motivations of an… …   Wikipedia

  • Media Prima — Berhad Type Integrated Media Company Industry Television Broadcasting, Radio, Content Creation, Print, Outdoor and New Media Founded 23 September 2003 …   Wikipedia

  • Media Arts and Practice — The University of Southern California s School of Cinematic Arts s Media Arts and Practice (iMAP) Ph.D. program first accepted students in 2007. iMAP is a practice based Ph.D. program, in which students develop skills in both the theory and… …   Wikipedia

  • Integrated Windows Authentication — (IWA) is a term associated with Microsoft products that refers to the SPNEGO, Kerberos, and NTLMSSP authentication protocols with respect to SSPI functionality introduced with Microsoft Windows 2000 and included with later Windows NT based… …   Wikipedia

  • Integrated Marketing Communications — (IMC), according to The American Marketing Association, is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”… …   Wikipedia

  • Integrated Drive Electronics — Integrated Drive Electronics …   Wikipédia en Français

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”