Alphaville, São Paulo

Alphaville is the commercial name of a real estate and gated communities development in Brazil and Portugal, constituted by a number of business and residential condominia. The name evokes the "first among cities" concept ("ville" as French for city, and "alpha" being the first letter of Greek alphabet). The concept has been widely copied in Brazil and abroad.

History

The Alphaville concept was created by a building company in São Paulo City, Albuquerque & Takaoka, in the 1970s. The São Paulo megalopolis was beginning to show an upward trend in crime rates, traffic jams and other urban malaises; and suburban developments were becoming a need, particularly for industrial and commercial ventures and for residence of social classes A and B. The company bought large farm areas in the neighbouring counties of Barueri and Santana do Parnaíba and urbanized it. The then recently built Castelo Branco Highway provided a fast and easy access from São Paulo downtown to the new area. The lots were sold initially for commercial and industrial development, but soon a demand for lots for residential purposes appeared. The residential lots to gated luxury horizontal condominia (for building family houses) were swiftly sold out and the fame of Alphaville was established.

Characteristics

Presently, the original Alphaville site (23 km from São Paulo) has 33 gated areas, with more than 20,000 residences. The business area is already a small city, with 2,300 businesses, including 11 schools and universities, with a daily movement of more than 150,000 people. Due to the high traffic to and from São Paulo city (most of the residents work or study there), the Castelo Branco Highway had to be expanded and is now a toll road, with a tolled vicinal road specially for Alphaville.

When a new residential condominium is developed, the company does all the basic civil works for supporting the construction on the lots, such as electrical, telephone and data communications cabling, hydraulic (water and sewer) mains and treatment facilities, landscaping and gardening, lighting and paving of internal avenues and streets, perimeter walling and security fencing, supporting buildings for security, services, etc. In most of the developments, a social and sports club for the residents is also built, with soccer, golf and tennis fields, jogging and bicycle treks, sauna, swimming pools, ballrooms, restaurants and bars, etc.

Beginning in the 1990s, the company, now renamed Alphaville Urbanismo, expanded its developments to several other cities in Brazil, such as Campinas, São José dos Campos, Ribeirão Preto, Goiania, Curitiba, Londrina, Maringá, Salvador, Fortaleza, Belo Horizonte, Natal, Gramado, Manaus, and others, as well as to Portugal (in Cascais). Many of these developments, such as that of Campinas, are also large (1,200 residences, in this case) and have an adjoining business district, with a shopping mall, a hotel, schools, etc.

Other variations of real estate developments by the same company followed, such as Aldeia da Serra, Toque-Toque Pequeno (a beach resort condominium) and Villa Alpha and Alphaville Residential, which provide pre-built modular houses to buyers.

References

* Caldeira, Teresa Pires do Rio. "City of Walls : Crime, Segregation, and Citizenship in São Paulo". Dissertation for the degree of Doctor of Philosophy in Anthropology in the Graduate Division of the University of California at Berkeley, 1992, p. 257.

External links

* [http://www.alphaville.com.br/ Alphaville Urbanismo] Home Page
* [http://www.alphasite.com.br/alphamagazine/comunidade.asp Congratulations, 30 Years of Alphaville] . A short history of Alphaville, in Portuguese.
* [http://www.design4design.com/articles/articles_story.asp?STORYID=6173 Behind Closed Doors] . Clare Davidson, "Design4Design Magazine".
* [http://www.citymayors.com/development/alphaville-sao-paulo.html CityMayors feature]