Tooheys New

Tooheys New

Infobox Beer
name = Tooheys New


caption =
brewery = Tooheys
style = Lager
year = 1930
abv = 4.6%
og =
fg =
ibu =

Tooheys New is a standard Australian lager and the most popular of the Tooheys' beers. Fact|date=February 2007

It can be found on tap at almost any bar in New South Wales, although it is not so common in other states. It was first brewed in 1930. It was marketed in cans and bottles as Tooheys Draught, however this was changed to Tooheys New in 1998 for consistency. Currently Tooheys New is official sponsor of the New South Wales Rugby Union's club competition (the Tooheys New Cup), is the official beer of the Wallabies and sponsors the Melbourne Cup. Through 2006, it was also naming sponsor of the Australian section of the Super 14 Rugby Competition, but was replaced by Investec Bank after their sponsorship contract expired.

In the mid 1970s the beer was successfully promoted with a jingle 'I feel like a Tooheys or two', one of the more successful campaigns in Australian advertising. [ [http://www.smh.com.au/articles/2004/10/27/1098667826105.html?from=storyrhs Doing very nicely, thanks Jan - Books - www.smh.com.au ] ] The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: ‘I feel like…’ For the vast majority there was only one right answer: ‘A Tooheys’. [http://www.newint.org/issue135/kids.htm - "New Internationalist", May 1984]

References

External links

* [http://www.tooheysnew.com.au Tooheys New product site]
* [http://www.australianbeers.com/beers/tooheys_new/tooheys_new.htm Tooheys New tasting notes]


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