Sharwood's

Sharwood's

Sharwoods is a British food company established in 1889 and acquired by RHM in 1963, which was then merged in to Premier Foods in March 2007

The company produces Indian, Chinese and other South East Asian food and ingredients. They produce many cooking sauces, which usually come in a recognisable square shape jar, and also curry pastes and powders, pappadoms, naan breads, noodles, prawn crackers as well as ready meals. They hold the largest market share in Britain in this range. As of 2007 they claim to have 28% of the ambient Asian market in Britain, and that 46% of sales are from sauces. [Sharwoods website - Market statistics [http://www.sharwoods.com/trade/market_performance/default.aspx] ]

In 2006 a television advert for the Sharwood's brand uses a parody of the song Go West by the Village People (covered by the Pet Shop Boys). The advert has Asian looking colourful images and over Asian sounding music singing "Go East" to the tune of "Go West".



External links

* [http://www.sharwoods.com/ Sharwood's Website]
* [http://www.rhm.com/ RHM] Formerly known as Rank Hovis McDougall, the owner of Sharwood's.
* [http://www.youtube.com/watch?v=-a7FNhnzs94 "Go East"] Sharwood's television commercial.

References


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Mike Sharwood Smith — For other people named Michael Smith, see Michael Smith (disambiguation). Michael Sharwood Smith (born 1942) is a researcher into the acquisition of non native languages. He is a founding editor of Second Language Research, successor to the… …   Wikipedia

  • MOGUL framework — The MOGUL framework is a research framework aiming to provide a theoretical perspective on the nature of language. MOGUL (Modular On line Growth and Use of Language) draws on the common ground underlying various related areas of cognitive science …   Wikipedia

  • Input enhancement — is a concept in second language acquisition, coined by Michael Sharwood Smith, that is commonly used to signal methods that an instructor uses to make selected features of a second language more salient for learners in such a way as to facilitate …   Wikipedia

  • Crosslinguistic influence — (CLI) is a generic term for different ways in which different language systems in the mind interact and affect either the linguistic performance or the linguistic development (or both) of the individual concerned (Sharwood Smith 1983). This… …   Wikipedia

  • Premier Foods — Infobox Company company name = Premier Foods plc company company type = Public (lse|PFD) company slogan = Home of Britain s Favourite Foods. foundation = 1975 location = St. Albans, England, UK key people = David Kappler, (Chairman) Robert… …   Wikipedia

  • Anglican Church Grammar School — Latin: Alis Aquilae On Eagles Wings Location …   Wikipedia

  • North West England — This article is about the government office region. For the European constituency, see North West England (European Parliament constituency). North West England North West region shown within England Geography Status Region …   Wikipedia

  • Trinity College (University of Melbourne) — Oxbridge College Infobox name = Trinity College university = Melbourne shield = colours = full name = Trinity College within the University of Melbourne motto Latin = Pro Ecclesia, Pro Patria motto English = For the church, for the fatherland… …   Wikipedia

  • Michael Smith — Contents 1 Arts 1.1 Music 1.2 Stage and screen 1.3 Writing …   Wikipedia

  • Robert Garran — Infobox Person name = Robert Randolph Garran image size = 200px caption = Portrait of Garran in the 1930s. birth date = birth date|1867|2|10|df=y birth place = Sydney, New South Wales death date = death date and age|mf=yes|1957|1|11|1867|2|10… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”