- WLLR-FM
Infobox Radio station
name = WLLR-FM
city =Davenport, Iowa
area =Quad Cities
branding = WLLR
slogan = "#1 Country"
airdate = 1948
frequency = 103.7 FM (MHz) HD Radio
format = Commercial; Country
power =
erp = 100,000watt s
class = C
callsign_meaning =
former_callsigns = WOC-FM, KIIK, KUUL
owner = Clear Channel
licensee =
sister_stations =KCQQ ,KMXG ,KUUL , WFXN, WOC
webcast = [http://www.wllr.com/cc-common/streaming_new/index.html Listen Live!]
website = http://www.wllr.com/
affiliations =WLLR-FM is a radio station licensed to
Davenport, Iowa , whose format is moderncountry music . The station's frequency is 103.7 MHz, and broadcasts at a power of 100 kW.WLLR (commonly known as "No. 1 Country") is owned by
Clear Channel Communications , with studios located in Davenport, Iowa. Other stations located in the same complex areKMXG , KUUL-FM, KCQQ-FM, WFXN and WOC.History of 103.7 MHz
The Davenport allocation for 103.7 FM – representing the second FM station in the
Quad Cities – dates to October 1948, when the station signed on as WOC-FM, a companion to its AM sister station, WOC (1420 AM). The station was owned by the Palmer family, a well-knownQuad Cities family that started thePalmer College of Chiropractic .As with most FM radio stations in the 1950s and 1960s, WOC-FM played mostly
easy listening and classical music.The frequency's first major format change came in February 1972, when WOC-FM became the Quad-Cities market's first full-time FM rock station. Adopting a
contemporary hit radio format, the station's call letters changed to KIIK, and was known to fans as "KIIK 104." KIIK quickly became very popular with Quad City-area listeners, and soon became the market's top-rated station.By the late 1980s, with new competitor station WPXR-FM ("Power 98.9") having taken over the CHR/
Top 40 market, KIIK changed to a rock oldies station. As KUUL-FM, the station played music from the 1950s through early 1970s. The format change became effective in May 1989, and fans soon identified the "KUUL Red Radio" (a jumbo-sizedboombox replica) with the station at its live remote broadcast sites.The most recent change to the station came in March 1998, when KUUL and WLLR (which had used a country format at 101.3 FM since 1983) "swapped" frequencies. KUUL's 50s and 60s format moved to 101.3 FM, while the country format took over 103.7 FM.
WLLR - which already had been the Quad-Cities market's top-rated station for a decade - strengthened its dominance in the Quad-Cities market.
External links
* [http://www.wllr.com/main.html #1 Country WLLR]
*fmq|WLLR-FM
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