WLLR-FM

WLLR-FM

Infobox Radio station
name = WLLR-FM


city = Davenport, Iowa
area = Quad Cities
branding = WLLR
slogan = "#1 Country"
airdate = 1948
frequency = 103.7 FM (MHz) HD Radio
format = Commercial; Country
power =
erp = 100,000 watts
class = C
callsign_meaning =
former_callsigns = WOC-FM, KIIK, KUUL
owner = Clear Channel
licensee =
sister_stations = KCQQ, KMXG, KUUL, WFXN, WOC
webcast = [http://www.wllr.com/cc-common/streaming_new/index.html Listen Live!]
website = http://www.wllr.com/
affiliations =

WLLR-FM is a radio station licensed to Davenport, Iowa, whose format is modern country music. The station's frequency is 103.7 MHz, and broadcasts at a power of 100 kW.

WLLR (commonly known as "No. 1 Country") is owned by Clear Channel Communications, with studios located in Davenport, Iowa. Other stations located in the same complex are KMXG, KUUL-FM, KCQQ-FM, WFXN and WOC.

History of 103.7 MHz

The Davenport allocation for 103.7 FMrepresenting the second FM station in the Quad Citiesdates to October 1948, when the station signed on as WOC-FM, a companion to its AM sister station, WOC (1420 AM). The station was owned by the Palmer family, a well-known Quad Cities family that started the Palmer College of Chiropractic.

As with most FM radio stations in the 1950s and 1960s, WOC-FM played mostly easy listening and classical music.

The frequency's first major format change came in February 1972, when WOC-FM became the Quad-Cities market's first full-time FM rock station. Adopting a contemporary hit radio format, the station's call letters changed to KIIK, and was known to fans as "KIIK 104." KIIK quickly became very popular with Quad City-area listeners, and soon became the market's top-rated station.

By the late 1980s, with new competitor station WPXR-FM ("Power 98.9") having taken over the CHR/Top 40 market, KIIK changed to a rock oldies station. As KUUL-FM, the station played music from the 1950s through early 1970s. The format change became effective in May 1989, and fans soon identified the "KUUL Red Radio" (a jumbo-sized boombox replica) with the station at its live remote broadcast sites.

The most recent change to the station came in March 1998, when KUUL and WLLR (which had used a country format at 101.3 FM since 1983) "swapped" frequencies. KUUL's 50s and 60s format moved to 101.3 FM, while the country format took over 103.7 FM.

WLLR - which already had been the Quad-Cities market's top-rated station for a decade - strengthened its dominance in the Quad-Cities market.

External links

* [http://www.wllr.com/main.html #1 Country WLLR]
*fmq|WLLR-FM


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