Sarah Coventry

Sarah Coventry jewelry was named after the granddaughter of Charles H. Stuart, the founder of the company. It was established in 1949 and is recognized as the oldest direct selling jewelry company in the world. They did not design their own jewelry but used other manufacturers to produce their jewelry. Most of the production happened in the state of Rhode Island.^[1]

Sarah Coventry jewelry were purchased at home jewelry parties by "fashion directors" throughout the country until 1984 when the company closed its door. However, Sarah Coventry jewelry re-opened years later by new owners and is currently being distributed by representatives via catalogues, the internet, home shopping networks, and other means.

Marks

Some marks seen on vintage jewelry include:

• "SC"
• "Sarah Cov."
• "Sarah"
• "SaC"
• "Coventry"

There is usually but not always a copyright symbol accompanying the mark.

References

1. ^ Miller, Judith (2010). Miller's Costume Jewelry. Great Britain: Octopus Publishing Group Ltd.. pp. 162. ISBN 978 1 84533 563 2. 

Further reading

• Oshel, Kay (2003). Sarah Coventry jewelry. A Schiffer book for collectors. Schiffer Pub.. ISBN 9780764317040.