Sarah Austin (journalist)

Sarah Austin (journalist)
For other people named Sarah Austin, see Sarah Austin (disambiguation).
Sarah Austin
A head-shot photograph of Sarah Austin.
Sarah Austin at South By Southwest 2010.
Born Sarah Marie Austin
c. 1986 (age 24–25)
Nationality American
Other names Sarah Meyers
Years active 2006-Present
Known for Lifecasting, Video journalism
Notable works Party Crashers
Pop17
Internet information
Web alias(es) Pop17
Web hosting service(s) mevio, YouTube, Justin.tv
Meme "Optimus Prime Refused Service"
Signature phrase "Be nice!"
Website
http://www.sarahaustin.com/

Sarah Marie Austin (born c. 1986), formerly known by her stage name Sarah Meyers, is an American video blogger and online lifecaster.[1][2] She first produced the 2006 web series Party Crashers, which involved her crashing Silicon Valley parties.[3][4][5] She now produces Pop17, a web series that explores elements of Internet culture and the people around it.[6]

Contents

Career

Austin began her career as a tech news producer and DJ for three years at UC Berkeley’s radio station, KALX 90.7 FM.[7][8] She moved onto video with Party Crashers, a D7tv series in which she crashed Silicon Valley parties.[9]

Under the name Sarah Meyers, she combined legitimate news coverage with personal journalism and prankster activities. During the summer of 2007, she collaborated with Gizmodo videographer Richard Blakeley on a short video, "Optimus Prime Refused Service". Wearing an Optimus Prime helmet, she pulled into a McDonald's drive-through and placed an order but got no service. Her video found a sizable audience on YouTube and other sites, and was featured in an ABC News report in July 2007.

During the spring of 2007, she was chosen as a participant in the closed beta test of Justin.tv, and lifecasted for them.[7][10]

Pop17 logo

After extensive tests through the winter of 2007-08 under the name PopSnap,[3] Austin launched a web series and blog called Pop17 in March 2008.[6] Pop17 features interviews with tech-oriented business owners and Internet personalities at tech-related events and parties.[11] It also includes commentary and news on technology and business topics; Rocketboom and Mekanism contributed to the production of the show in 2008 and 2010.[12][13][6] Contributors to Pop17 include Jesse Draper and Caitlin Hill.[14][15]

Ignite Social Media has included her in their ranking of five women covering New Media on the Internet, stating that "Sarah's entertaining posts are both thought-provoking and relevant while still being charming. Think the girl you sat next to in art class meets a successful online presence".[16][17] In 2008, she appeared on Donny Deutsch's The Big Idea.[18] Austin has been a correspondent for the Better television series,[1][19] where she explained topics and trends regarding social media. In late 2010, Austin contributed articles to Forbes magazine.[20]

In Dan Schawbel's' book Me 2.0: Build a Powerful Brand to Achieve Career Success, Austin was profiled in a chapter of "success stories".[17] She was featured on the front cover of the May 2009 issue of Personal Branding magazine.[21]

See also

References

  1. ^ a b Lowe, Audra (April 28, 2009). "Hot Web Trends - From Web Girl to Twitter authorities, Better has the scoop on the latest Internet trends.". BetterTV (Meredith Corporation). http://www.better.tv/videos/m/27692004/hot-web-trends.htm. Retrieved 22 December 2009. 
  2. ^ Grigoriadis, Vanessa (2001-10-20). "America’s Tweethearts". Vanity Fair. http://www.vanityfair.com/culture/features/2010/02/twitter-201002. Retrieved 6 January 2010. 
  3. ^ a b Arrington, Michael. "PopSnap: Sarah Meyers’ Live Online TV Show". TechCrunch. http://www.techcrunch.com/2007/11/29/popsnap-sarah-meyers-live-online-tv-show/. Retrieved 21 December 2009. 
  4. ^ Douglas, Nick (26 August 2006). "The vidding crashers: August Capital boots vloggers from TechCrunch party". Gawker. http://gawker.com/195465/startups/the-vidding-crashers-august-capital-boots-vloggers-from-techcrunch-party. Retrieved 15 July 2011. 
  5. ^ Denton, Nick (11 December 2006). "2 minutes later, a helicopter whisked Semel to safety". Gawker. http://gawker.com/220842/yahoo-party/2-minutes-later-a-helicopter-whisked-semel-to-safety. Retrieved 15 July 2011. 
  6. ^ a b c Schonfeld, Erick (February 26, 2008). "Pop17 With Sarah Meyers Goes Live—A Daily Web Video Show Exploring Micro-Celebrities". TechCrunch. http://techcrunch.com/2008/02/26/pop17-with-sarah-meyers-goes-live%E2%80%94a-daily-web-video-show-exploring-micro-celebrities/. Retrieved 21 December 2009. 
  7. ^ a b Berlind, David (October 25, 2007). "Sarah Meyers TV: Where the world is headed?". Testbed (ZDNet). http://news.zdnet.com/2422-13568_22-172372.html. Retrieved 22 December 2009. 
  8. ^ West, Jackson. NewTeeVee: "Sarah Meyers on Broadcasting Web Video
  9. ^ Douglas, Nick. Valleywag: "The vidding crashers: August Capital boots vloggers from TechCrunch party," August 21, 2006.
  10. ^ Arrington, Michael (October 15, 2007). "Justin.TV Lifecasters Not Welcome Everywhere (like movie theaters)". TechCrunch. http://www.techcrunch.com/2007/10/15/justintv-lifecasters-not-welcome-everywhere/. Retrieved 21 December 2009. 
  11. ^ Salkin, Allen. "Night Life Programmed," The New York Times, August 3, 2008.
  12. ^ Exclusive: Rocketboom Blasts Off Sarah Meyer's Pop17 Video Show...The Roots of Beet.TV Explored in this Mini-Doc!
  13. ^ Borden, Mark (1 May 2010). "Repeat Offenders - The Mekanism Guarantee: They Engineer Virality". Fast Company (145). http://www.fastcompany.com/magazine/145/repeat-offenders.html. Retrieved 22 July 2010. 
  14. ^ Hill, Caitlin (16 October 2010). "Mad Men Fashion". Pop17. http://pop17.com/madmen-fashion/. Retrieved 19 August 2011. 
  15. ^ Draper, Jesse (21 September 2010). "7 Reasons Pro Starbucks as You Become an Entrepreneur". Pop17. http://pop17.com/7-reasons-to-pr-starbucks-as-you-become-an-entrepreneur/. Retrieved 19 August 2011. 
  16. ^ New Media: Sarah Austin
  17. ^ a b Schawbel, Dan. Me 2.0: Build a Powerful Brand to Achieve Career Success. Kaplan Publishing, 2009.
  18. ^ CNBC: Donny Deutsch's The Big Idea, January 2008.
  19. ^ Lowe, Audra (July 17, 2009). "Tweet for Savings". BetterTV (Meredith Corporation). http://www.better.tv/videos/m/25444959/tweet-for-savings.htm. Retrieved 22 December 2009. 
  20. ^ Austin, Sarah (26 August 2010). "The Best Tech For College". Forbes (Forbes.com LLC). http://www.forbes.com/2010/08/26/ipad-kindle-sony-technology-college.html. 
  21. ^ Personal Branding, May, 2009.

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