- Pandora (jewelry)
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Pandora A/S 
Type Publicly traded Aktieselskab Traded as OMX: PNDORA Industry Fashion Founded 1982 Founder(s) Per Enevoldsen, Winnie Enevoldsen Headquarters Glostrup, Denmark Key people Allan Leighton (Chairman), Mikkel Vendelin Olesen (President and CEO) Products Jewelry manufacture and retail Revenue DKK 6.666 billion (2010)[1] Operating income DKK 2.416 billion (2010)[1] Profit DKK 1.846 billion (2010)[1] Total assets DKK 8.959 billion (end 2010)[1] Total equity DKK 4.315 billion (end 2010)[1] Employees 4,340 (average, 2010)[1] Website www.pandoragroup.com Pandora A/S (stylized as PANDORA) is a global jewelry company founded in Denmark. It sells customizable charm bracelets, rings, earrings, and necklaces in more than 50 countries.
In 1982, Per and Winnie Enevoldsen opened a shop in the Nørrebrogade area of Copenhagen. When the demand for their products increased, the couple shifted their focus to the wholesale business. In 1984, the couple opened a production facility in Thailand, Pandora Productions, and hired designer Lone Frandsen to help create a jewelry line. In 1996, Pandora — strictly a wholesale dealer by then — hired its second designer, goldsmith Lisbeth Enø Larsen, who worked with Frandsen to create Pandora’s signature style and customizable charm bracelet.[2]
In 2006, Pandora launched its first store in Hamburg, Germany, followed by locations in Australia, Denmark, Switzerland, Canada, United Kingdom and the United States. Pandora employs more than 2,500 people.[2]
The company was sold through an IPO on October 5, 2010.[3][4]
Contents
Products
Charm bracelets and charms
A Completed PANDORA Charm Bracelet
Pandora is perhaps known best for its twist on the classic charm bracelet, introduced in 2000.[citation needed] Pandora bracelets have a patented threading system that allows charms to be placed, added and rearranged. Pandora has created more than 800 handcrafted charms, available in sterling silver, 14k gold and murano glass, sometimes with semi-precious stones or precious gems. Other accessories for the bracelets include spacers and clips, which secure the loose beads in place and prevent them from falling off the bracelet when it is opened. It also helps with the distribution of weight allowing for minimal stretching. One must screw each bead onto a small section at the beginning of the bracelet and across two small fixed threads along the bracelet. This allows for the separation of beads, creation of patterns and prevents the beads from falling off. A safety chain can also be used to prevent charms falling off and allow for extra security and makes it easier to apply the bracelet onto a person's wrist.[5] Pandora also donates a portion of proceeds from some charms to nonprofit partners, including Susan G. Komen for the Cure[6] and the Institute for OneWorld Health.[7][non-primary source needed]
PANDORA's "Compose" EarringsPandora's “Stories" jewelry line features rings, earrings, necklaces and toe rings that are meant to coordinate with Pandora's charm selection.
LovePods
In 2008, Pandora introduced “LovePods,” jewelry made of 18k gold and gemstones such as diamonds, amethyst, peridot, citrine, spinel and topaz. LovePods rings are designed to be combined. Designed by goldsmiths Mads Trolle and Lee Antony Gray, the line includes station-style[clarification needed] necklaces, pendants, bracelets and earrings.
Watches
Pandora in 2010 released a line of Swiss watches. There are 10 different types of watches,[8] all have a black diamond in the crown, sapphire glass to prevent scratching (except double oblong) and are Swiss made. The trademark ability to interchange your jewellery is done in the watch collection by the ability to change the bezels and straps on watches.
References
- ^ a b c d e f "Annual Report 2010". Pandora. http://www.pandoragroup.com/~/media/Files/Corporate/PDF/Pandora_AR__UK_2011_Web.ashx. Retrieved 2 April 2011.
- ^ a b "PANDORA's History". http://www.pandora.net. Retrieved 2009-01-13.
- ^ NASDAQ OMX Copenhagen welcomes Pandora to list on its main market
- ^ http://investor.pandora.net/
- ^ "The PANDORA Line". http://www.pandora-jewelry.com/US/About%20Pandora/~/media/Country%20Specific/United%20States/Press%20Room/The%20PANDORA%20Line.ashx. Retrieved 2009-01-13.
- ^ "Susan G. Komen Partners and Sponsors". http://ww5.komen.org/Content.aspx?id=14424. Retrieved 2009-01-13.
- ^ "New Charm, Great Cause" (Press release). PANDORA. 2008-11-03. http://www.pandora-jewelry.com/US/About%20Pandora/Press%20Room/OneWorld%20Health%20Charm%20Release.aspx. Retrieved 2009-01-13.
- ^ http://www.pandora.net/watches
External links
OMX Copenhagen 20 companies of DenmarkA.P. Møller-Mærsk · Carlsberg · Chr. Hansen · Coloplast · D/S Norden · Danske Bank · DSV · FLSmidth & Co. · GN Store Nord · Lundbeck · NKT Holding · Novo Nordisk · Novozymes · Pandora · Sydbank · TDC · Topdanmark · Tryg · Vestas Wind Systems · William Demant
Categories:- Companies listed on the OMX exchanges
- Danish brands
- Publicly traded companies
- Companies of Denmark
- Companies established in 1982
- 1982 establishments in Denmark
- Companies based in Copenhagen
- Jewellery
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