Osotspa

Osotspa Co., Ltd. is a Thai beverage producer of drinks like Shark Stimulation. It is based in Bangkok.

It also sponsors Osotspa Saraburi F.C.

History

The origins of Osotspa date to 1900, when a pharmaceutical product called Kilane was developed by the Pae family in response to a dysentery outbreak within the Thai army, the "Wild Tiger Corps". The epidemic was cleared in days and Mrs. Pae was awarded the "Wild Tiger Corps" pin. The business continued to grow and thrive. For their services, the family received from King Vajiravudh the honourary family name "Osathanugrah".^[1]

After World War II the business continued to grow. The company name was changed to "Osotspa Co., Ltd.". In 1959, King Rama IX granted a Royal Warrant to the company, giving it permission to use the royal Garuda emblem. In 1965 the company began to import Lipovitan-D from Japan's Taisho Pharmaceutical Company. Despite being classified as a pharmaceutical, it became very popular among working men. In 1969 due to growth, Osotspa began to manufacture the procuct under license from Taisho Pharmaceutical.^[1]

In 1970, M-150 was launched, which became the most successful product of the company. In 1978, regulations were changed that reclassified pharmaceutical products as food and beverages. This created new opportunities for product development. As a result, Magnum, which contained more caffeine than Lipovitan-D, was launched in 1980.^[1]

Shark energy drink by Osotspa

The market share of Osotspa increased along total sales, and grew to 100 million bottles by 1989. The electrolyte drink M-Sport was launched in 1990, followed by Magnum 357 in 1998. SHARK energy drink was launched in Austria in the same year.^[1]

In 2000, SHARK Cool Bite was launched, globally under the name SHARK Energy. Hang was introduced in 2003 as a cure for hangovers. M-150 was also introduced in powdered form, with sales reaching 10 million sachets per month. The year 2004 saw the launch of M-Max, which is only sold in Thailand. The following year SHARK Up and SHARK Lite were launched, which saw good sales. In 2007, M-150 was launched to new markets in Europe and South America. This drink experienced sales of over 700 million units per year by 2008.^[1]

In 2010 Osotspa has offices in Innsbruck, Santiago de Compostela, Harlow, Essex and Torrance, California.^[1]

References

1. ^ ^{a b c d e f} "Heritage". Osotspa. 2010. http://www.osotspa.com/. Retrieved January 13, 2011. 

External links

Media related to Osotspa at Wikimedia Commons

• Homepage of Osotspa