- Online marketing platform
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Online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS).
The Online Marketing now has grown to global scale but lately, it has reversed the growth to local level. It's called local online marketing platform where the strategy is not to amass huge chunk of market but by spreading into small local groups and catering to the market locally.
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