One A Day

One A Day (sometimes referred to as One-A-Day) is a product family of multivitamins produced by the Bayer corporation. Introduced in 1940, One A Day was originally developed by Miles Laboratories.^[1] Bayer currently markets fifteen products in the One A Day line, listed below:

• Cholesterol Plus
• Energy
• Energy Advantage₂O
• Essential
• Maximum
• Men's Health
• Men's 50+ Advantage
• Teen Advantage
• Vitacraves Gummies
• Women's
• Women's₂O
• Women's 50+ Advantage
• Women's Active Metabolism
• Women's Active Mind & Body
• Women's Prenatal

Bayer had previously heavily^[2] marketed a "WeightSmart" brand, but this was eventually discontinued after the United States Federal Trade Commission recovered $3.2 million^[3] (as part of $25 million settlement) from Bayer, alleging that Bayer had falsely claimed that the product led to weight loss.

One-A-Day Women's multivitamin was tested by ConsumerLab.com in their Multivitamin and Multimineral Supplements Review of 38 of the leading multivitamin/multimineral products sold in the U.S. and Canada. This product passed ConsumerLab's test,^[4] which included testing of selected index elements, their ability to disintegrate in solution per United States Pharmacopeia guidelines, lead contamination threshold set in California Proposition 65, and meeting U.S. Food and Drug Administration (FDA) labeling requirements.^[5]

References

1. ^ "Abelman, Frayne, & Schwab". Lawabel.com. http://www.lawabel.com/NewsApril_3-9_2011.asp. Retrieved July 13, 2011. 
2. ^ MacArthur, Kate; Thomaselli, Rich (December 30, 2002), "Bayer takes new tack with diet supplement; One A Day entry focuses on metabolism", Advertising Age, http://www.highbeam.com/doc/1G1-96078219.html 
3. ^ Edwards, Jim (October 28, 2008), "FDA Slams Bayer; Firm Has a History of Mismarketing OTC Medicines", BNET Pharma, http://industry.bnet.com/pharma/1000345/fda-slams-bayer-firm-has-a-history-of-mismarketing-otc-medicines/ 
4. ^ "ConsumerLab Multivitamin and Multimineral Supplements Review - Main Review". 15 June 2011. https://www.consumerlab.com/reviews/Multivitamin_Multimineral_Supplements/multivitamins/. Retrieved 18 August 2011. (subscription required)
5. ^ "ConsumerLab Multivitamin and Multimineral Supplements Review - Testing Method". 15 June 2011. https://www.consumerlab.com/howtested/review_multivitamin_compare/multivitamins/. Retrieved 18 August 2011. 

External links

• One-A-Day homepage
• FTC ruling regarding WeightSmart