Olcay Gulsen

Olcay Gulsen, also known as OJ Gulsen, (born 20 July 1980, Waalwijk, the Netherlands) is a Dutch fashion designer of Kurdish^[1][2][3] descent and owner of the SuperTrash fashion label.

Life and career

Olcay Gulsen's parents are Kurds who immigrated from Turkey to the Netherlands before she was born.^[4][5][6] In 2002, Olcay Gulsen graduated from her Human Resource course. After graduation she moved to Amsterdam to start her first company, a HRM agency called Chill Agency, at the age of 21.^[7] She went on to start her second company named 2Stepzahead, importing international fashion brands. This gave her the opportunity to take on her third and biggest project to date: a fashion brand named SuperTrash. Starting with the licences for the European market, Gulsen made a thriving business by creating a widespread brand awareness and an extensive network of Supertrash retailers. Wanting to expand Supertrash even further, Olcay took over the whole brand in 2009. Gulsen is known and appreciated for her out of the box mentality, creating big brand awareness by using social media and collaborations with other brands. In 2010, Supertrash is sold in 24 countries in Europa and America.^[8] Starting July 2011 Gulsen launced her very own label called 'Olcay Gulsen' with the first collection consisting of luxurious, minimalistic evening dresses. Gulsen launched this collection on ShopBop in August 2011.

Awards

• 2008: Jackie Magazine – Fashion Entrepreneur of the Year
• 2008: Quote Magazine – Business Babe of the Year
• 2010: Amsterdam Business Award^[9]
• 2010: Marie Claire Prix de la Mode – Best Fashion Entrepreneur of 2010^[10]

Collaborations

• 2009: Philips – Face of the new Senseo coffee maker^[11]
• 2010: Bavaria – Special Edition Dutch Dress^[12]

TV appearances

• 2009: Hollands Next Top Model: guest jury member^[13]
• 2010: Project Catwalk: guest jury member^[14]
• 2010: De Wereld Draait Door – regular guest^[15]
• 2011: Project Catwalk The Netherlands – Main jury member^[16]

Supertrash

The Supertrash brand stands for luxurious, affordable clothing and specializes in dresses, tops and pants. A shoe line was added to the collection in 2009, featuring primarily high-heeled shoes supplemented by glamorous flats. Later that year Supertrash’s sister was introduced: a denim collection named STenim.^[17] In 2010, five brand stores were opened in The Netherlands (Utrecht – The Hague – Laren – Maastricht – Eindhoven), one in Ibiza and several shop-in-shops. Additionally, an Amsterdam and Rotterdam Brand Store opened it's doors in 2011. The brand also introduced their new label SuperTrash Girls that will hit stores starting Spring/Summer 2012 to fashionably dress 6-16 year olds.^[18]

Personal

Olcay Gulsen lives in Amsterdam and London, and is engaged to footballer Edgar Davids.^[19]

References

1. ^ http://www.fmwf.com/media-type/news/2010/12/business-icons-olcay-gulsen-founder-and-owner-of-supertrash/
2. ^ http://www.supertrash.us/about/
3. ^ http://aifw-insider.blogspot.com/2010_01_29_archive.html
4. ^ Olcay Gulsen is een hardwerkende fashionlady
5. ^ Kardashian is jealous about Gulsen
6. ^ Davids new lover
7. ^ "Elsevier Dossier - Olcay Gulsen". Elsevier. 8 July 2009. http://www.elsevier.nl/web/10240643/Dossiers/Dossier-Carriere/Talent/Olcay-Gulsen-28.htm. 
8. ^ "Toshiba TEC en K3 leveren geïntegreerde Retail Oplossing". Emerce. 29 June 2010. http://www.emerce.nl/press.jsp?rubriek=emerce_rubriek_home&id=3045349. 
9. ^ "Olcay Gulsen (Supertrash) winnaar van de Amsterdam Business Award 2010". Youtube. 23 May 2010. http://www.youtube.com/watch?v=dA2sD9Bey4E. 
10. ^ "Prix de la Mode 2010 uitgereikt". Parool. 11 November 2010. http://www.parool.nl/parool/nl/924/MODE/article/detail/1049865/2010/11/11/Prix-de-la-Mode-2010-uitgereikt.dhtml. 
11. ^ "SuperTrash en Philips ontmoeten elkaar op catwalk tijdens AIFW". Philips. 15 July 2009. http://www.philips.nl/about/news/press/20090715_supertrash.page. 
12. ^ "Bavaria en SuperTrash maken WK jurk". Nu.nl. 23 April 2010. http://www.nu.nl/lifestyle/2233124/bavaria-en-supertrash-maken-wk-jurk.html. 
13. ^ "Benelux' Next Top Model Episode 2". RTL.nl. 21 September 2009. http://www.rtl.nl/xl/a/208230. 
14. ^ "Project Catwalk Episode 9". RTL.nl. 7 September 2010. http://www.rtl.nl/xl/u/d844ed5b-f6aa-39bd-93ba-10c8a60db9ea. 
15. ^ [tt_news=17569&tx_ttnews[backPid]=615&tx_ttnews[cat]=1321&cHash=4cd28bba4aa3351b56c40b76337314cc "Olcay Gulsen tafeldame bij DWDD"]. Vara - De Wereld Draait Door. 5 Oktober 2010. http://dewerelddraaitdoor.vara.nl/Gasten.617.0.html?&tx_ttnews[tt_news]=17569&tx_ttnews[backPid]=615&tx_ttnews[cat]=1321&cHash=4cd28bba4aa3351b56c40b76337314cc. 
16. ^ "Jan Taminiau en Olcay Gulsen in jury 'Project Catwalk'". RTL. 7 July 2011. http://rtl.nl/%28/service/rtlnederland/pressroom/%29/service/rtlnederland/components/pressroom/persberichten/2011/07_juli/jan_taminiau_en_olcay_gulsen_in_jury_project_catwalk.xml. 
17. ^ "Supertrash lanceert denimlijn STenim". Textilia.nl. 3 September 2009. http://www.textilia.nl/nieuws/jeans/nid3804-supertrash-lanceert-denimlijn-stenim.html. 
18. ^ "Supertrash komt met lijn voor kleine meisjes". Grazia.nl. 15 September 2011. http://www.grazia.nl/2011/09/15/supertrash-komt-met-lijn-voor-kleine-meisjes/. 
19. ^ "Olcay Gulsen en Edgar Davids gaan trouwen". Shownieuws. 16 August 2010. http://www.shownieuws.tv/showflits/olcay-gulsen-en-edgar-davids-gaan-trouwen/. 

External links

• Supertrash website
• http://vimeo.com/12232765
• http://www.hollywoodlife.com/2010/06/25/olcay-gulsen-scott-disick-kourtney-kardashian-cheated/
• http://www.poshglam.com/tag/olcay-gulsen/
• http://news.bbc.co.uk/2/hi/uk_news/magazine/8743881.stm
• Olcay shooting for Philips in NY
• Interview with Dutch newspaper 'De ondernemer'
• Interview with Dutch magazine 'Elsevier'
• Fashion and lifestyle website interviewing Olcay
• Textilla talking about 2Stepzahead taking over Supertrash
• Olcay during fashion week inviting Janice Dickinson
• Amsterdam International Fashion Week 2009
• Supertrash debuting at Pure London

Persondata
Name	Gulsen, Olcay
Alternative names	Gulsen, OJ
Short description	Dutch fashion designer
Date of birth	1980-07-20
Place of birth
Date of death
Place of death