Excelsior (typeface)

Excelsior (typeface)
Excelsior
Category Serif
Classification Transitional
Designer(s) Chauncey H. Griffith
Foundry Mergenthaler Linotype Company
Date released 1931
Design based on Ionic No. 5

Excelsior is a serif typeface, designed by Chauncey H. Griffith, and presented by Mergenthaler Linotype in 1931. It is one of five typefaces in Griffith's 'Legibility Group' which contains typefaces especially well-suited to newsprint.

Before designing this font, Griffith consulted the results of a survey of optometrists regarding optimal legibility.

Opticon and Paragon were released in 1935 as slightly heavier and slightly lighter versions of Excelsior designed for newspapers that deliberately underink to favor halftones, or overink to favor text and headlines.

The News 702 typeface by BitStream is almost identical to Excelsior.

References

  • Consuegra, David. American Type Design & Designers. Allworth Communications, Inc.: 2004. ISBN 1581153201, 9781581153200
  • Macmillan, Neil. An A-Z of Type Designers. Yale University Press.: 2006. ISBN 0300111517, 9780300111514
  • Hutt, Allen. Changing Newspaper: Typographic Trends in Britain and America 1622–1972. Gordon Fraser.: 1973. ISBN 0900406224, 9780900406225

External links


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