New India Assurance Building

New India Assurance Building

Side view of the building

The New India Assurance Building is an art deco office building made of reinforced concrete and designed by Master, Sarhe and Bhuta, with artistic designer N.G. Parsare. It was constructed in 1936 in Mumbai, India.

Architecture

The building's art deco architectural style combines modern art deco features with a modified classicism, evidenced in the strong vertical ribs of the facade that give the building a monumental appearance, making it seem larger than it is in reality. Included in the design was a modern forced air cooling system with centralized duct work. Projecting surfaces on the eastern and western sides protect windows from the sun. To deal with potential power failures, the windows were constructed to open and close.^[1]

Notes

1. ^ Lang, Jon T. (2002). A concise history of modern architecture in India. Orient Blackswan. pp. 16. ISBN 8178240173. http://books.google.com/books?id=gxyGbhlKQXQC&pg=PA16&lpg=PA16&dq=New+India+Assurance+Building&source=bl&ots=ifLYS6-FZb&sig=4z5p3UIDDSHrtvKBQOal9tY1-IM&hl=en&ei=8UfzSZZc0b-3B5eZhb4P&sa=X&oi=book_result&ct=result&resnum=5#PPA17,M1. Retrieved 2009-04-25. 

External links

Media related to New India Assurance Building at Wikimedia Commons

• "The Akola District Co-operative Bank Building (The New India Assurance Co.Ltd.'s Divisional Office)". wikimapia.org. http://wikimapia.org/1560421/The-Akola-District-Co-operative-Bank-Building-The-New-India-Assurance-Co-Ltd-s-Divisional-Office. Retrieved 2009-04-25.